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Joseph Mallord William Turner – Great Painter of Light

Joseph Mallord William Turner (1775 – 1851) was a controversial English landscape painter. Joseph Mallord William Turner, better known as J.M.W. Turner, was born on April 23, 1775, in Covent Garden, London, England. His eccentric style matched his subjects – shipwrecks, fires, natural catastrophes, as well as natural phenomena such as sunlight, storms, rain, and fog.

Although renowned for his oil paintings, Turner is also one of the greatest masters of British watercolour landscape painting. He is commonly known as “the painter of light” and his work is regarded as a Romantic preface to Impressionism. Turner was considered a controversial figure in his day, but is now regarded as the artist who elevated landscape painting to an eminence rivalling history painting.

The significance of light to Turner resembled God’s spirit. In his later paintings he concentrated on the play of light on water and the radiances of skies and fires, almost to an Impressionistic style. Segmation’s collection of Joseph Mallord William Turner patterns includes many examples of his style including The Fighting Temeraire, The Shipwreck of the Minotaur, Snow Storm, The Grand Canal, Peace – Burial at Sea, and Rain, Steam and Speed.

This Segmation set contains 25 paintable patterns.

Source: http://en.wikipedia.org/wiki/J._M._W._Turner

Joseph Mallord William Turner

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Camille Corot – French Landscape Artist

Introduction to Color Expert Johannes Itten

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“Color is life; for a world without color appears to us as dead.” – Johannes Itten

When you take an art course on color theory, you can thank Johannes Itten for laying much of the foundation for what you’re being taught. Johannes Itten was a Swiss artist and teacher who taught at the Bauhaus in Germany. He published several books on art theory, the most popular being The Art of Color.

Sir Isaac Newton is credited with creating the first color wheel, which included 6 colors: red, orange, yellow, green, cyan and blue. Around 250 years later, Johannes Itten expanded Newton’s color wheel to include 12 colors instead of 6. These 12 colors included red, yellow and blue as the primary colors; orange, green and purple as the secondary colors, and 6 intermediary colors created by mixing a primary color with a secondary color. This is the same color wheel often used in school’s today to teach students about color theory.

Itten also examined color saturation, contrast and hue, devising theories for creating different color combinations that are still useful to artists and designers today. He looked at the expressiveness of color, and also the way colors affect one another. He also explored the emotional properties of colors which he considered to be fairly subjective, proposing that we each have different individual reactions to colors.

For more information about Johannes Itten and his color theories, look for his books online or in your local library.

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The Healing Power of Color (www.segmation.com)

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As an artist, you are probably aware of the effects that different colors can have on your state of mind and emotional well-being. In fact, in a past article we discussed the psychology of color and provided an overview of how each color can impact your mood.

In this article, we’ll take a look at color therapy, also known as chromotherapy, and how you can apply the basic principles of chromotherapy in your art.

Color therapy involves using, or meditating upon, specific colors to help you find balance and harmony, both inner and outer. There are many forms of color therapy, such as:

surrounding yourself with a color that represents characteristics that you feel are lacking in your life, to achieve balance

immersing yourself in a color that represents characteristics, or states of being, that you aspire to

using colors to “cleanse” your physical body and achieve physiological harmony (such as practiced in Chinese therapy)

While color therapy was once regarded as a New Age fad, today the effects of colors on a person’s mind, body and spirit are well-documented. Even commercial paint manufacturers recognize the connection; some offer a specific range of paint colors that are designed to promote healing and wellness.

To utilize the healing power of color in your art, you can create paintings or drawings based on specific colors to bring about a certain adjustment in your (or someone else’s) mental, emotional, or physical state of being. You can use a combination of colors to evoke a certain state of mind. Experiment with different patterns and compositions and take note of how the paintings affect you.

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How to Make a Passive Income from your Art (www.segmation.com)

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Would you love to spend as much time as possible working on your art, instead of working a full-time job? For most artists, making a living from their art seems like an impossible dream that only a lucky few get the luxury to experience. But these days, being a full-time artist is within reach of more people than ever.

Art licensing and print-on-demand are two ways that you can create an ongoing passive income stream that pays the bills and gets your art (and your name!) out into the world.

Art licensing is a huge industry. As an artist, you can license your work to companies that can manufacture and sell your artwork on a dizzying variety of items, from greeting cards and calendars to umbrellas and rain boots. You can get paid a lump sum or an initial fee plus royalties.

Most artists who license their art work with a licensing agent who handles the business side of things, from finding licensors to drawing up contracts. If you want to dive into the world of art licensing, research art licensing agencies to determine which one is the best fit for your art. They will take a percentage of your earnings in return for representing you to their clients.

Print-on-demand is another way for artists to earn passive income. You can upload your artwork to print-on-demand sites such as Zazzle or Cafepress to create products such as t-shirts, mugs, stickers, and more. You can set your royalty rates and create as many products as you want.

Print-on-demand is an appealing income stream for artists because you can get started as soon as you want – you don’t have to wait for an agency to represent you. Once you design the products, the income from sales is truly passive.

If your dream is to make a living from your art, check out art licensing and print-on-demand – they might help to make your dream come true!

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From Sand Castles to Sand Sculptures

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Many of us have fond memories of building sand castles at the beach when we were children; overturning buckets of sand to create towers, digging out moats, and sticking seashells into the damp castle walls. Even though we weren’t consciously aware of it at the time, building sandcastles was a fun, hands-on way to express our creativity and let our imaginations run wild.

Building sand castles is not just for kids anymore! In the 1970s, the art of “sand sculpting” was born on the beaches of California, pioneered by visionaries who took the concept of sand castles several steps further by creating elaborate, detailed, breathtaking monuments out of sand. Animals, architecture and pop culture icons are common subjects for sand sculpture art, although the sky’s the limit. Sand sculptors have depicted everything from African wildlife to Greek gods and goddesses to scaled versions of the Taj Mahal.

Creating complex sand sculptures requires both technical skill and knowledge. In order to stay in place properly, the sand must be a certain consistency and contain a certain degree of moisture. Once the foundation is ready, it takes talent, time and energy to sculpt 3-D images into the sand without the sand falling to pieces. It’s no wonder that the best sand sculptors are actually professionals who get paid to create these magnificent works of art using all-natural materials.

Sand sculptures are a popular attraction on some of the world’s best beaches, from Canada to Florida to Australia. Next time you’re at the beach, why not see what you can create out of sand!

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3 Ways that Artists Can Benefit from Blogging

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Before the invention of photography, artists had to work from real life. How did that affect artists’ working habits?

The necessity of working from life meant that in order to paint a portrait, the sitter had to pose for hours, days, weeks, and sometimes months before the artist was finished. To paint a still life, the artist would have to make sure the set-up stayed the same day after day, and could only paint when the lighting conditions were the same as the previous day. For landscape painting, artists would have to finish as much as possible on-site and often complete the final painting in their studio, often surrounded by smaller studies that contained notes on which hues and values to place where.

The invention of photography – especially digital photography – has changed the way artists work. Thanks to the convenience of affordable digital cameras, artists can easily take a variety of high-quality pictures of whatever they want to paint, and then instead of working from real li

The main goal of art marketing is to get your art out there. The more people that know about you and your work, the better. Blogging is an excellent – and free – way to put you and your art in front of a wider audience. In this article we’ll take a look at how artists like you can benefit from keeping a blog.

What is a blog?

“Blog” is short for weblog – a word that was first coined in 1997 when the general public was still getting its feet wet with the Internet. At first, blogs were merely online diaries – personal accounts of people’s daily lives. As the Internet has matured, blogs have turned into so much more. Blogs are now powerful marketing tools that are used by corporations and individuals alike to promote their businesses.

How can blogging be used as an effective art marketing tool?

Blogs provide exposure. The search engines love frequent-updated blogs. Each update you post gives you another chance to be found on the Internet – by a gallery owner, a potential collector, or anyone who might be of benefit to you and your business in some form.
Blogs provide insight. When you blog about your art, you can write about everything from your inspirations to your struggles and everything in between. Blogs give gallery owners and potential collectors insight into your working process, which shows them that you are a serious artist.
Blogs facilitate connections. People who buy artwork online are more willing to purchase art from someone with whom they feel a connection. Blogging allows you to connect with your fans and collectors on a personal level – showing them that you are a real, live, trustworthy human being, as opposed to an impersonal collection of pixels on the screen.

These are just some of the many ways that artists can benefit from blogging.

One final note: remember that a blog is better as a supplement to your website, and not a substitute. While some artist blogs double as an online gallery and a blog, it is generally better to keep the two separate, so that it is easier for your site visitors to navigate from your new content in your blog to your static content on your website (such as your gallery).

Ready to set up your art blog? You can start a blog for free through WordPress or Blogger. Have fun!

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Tips for Making the Most of Your Next Art Museum Visit www.segmation.com

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Visiting art museums can be both fun and daunting. The Metropolitan Museum of Art, for example, contains over 2 million square feet of exhibition space – now that’s a lot of art! With room upon room filled with treasures from various civilizations, a visit to a major museum such as the Met is certainly an eye-opening, educational experience… but it can also be exhausting. Almost against your will, you’ll find that after awhile, your mind shuts down as you stare blankly at artwork after artwork.

Follow these tips to avoid that zombie-like state and glean the most from your visit to an art museum:

Study the museum map before you enter to familiarize yourself with everything the museum has to offer, then plan out a logical route that takes you through everything you want to see.
Don’t try to see everything at once. Prioritize your visit by planning to see the artwork you’re most interested in at the beginning of your museum visit, while your mind is still fresh.
Read the placards that explain what each exhibit and artwork is about. If you start to get burned out after awhile, don’t try to retain all the information. Just let your eyes skim over the information and absorb the key information. Look for artist, time period, medium, and location, if applicable.
Linger awhile in front of the pieces that most interest you, and contemplate why you like that particular piece. It is better to spend time examining the artwork you really enjoy, rather than to rush through rooms full of art that you really don’t care about.
If photographs are allowed, take photos of the pieces that most interest you. You should also photograph the title card of the piece, so that you can research the artist and artwork later.
Carry a sketchbook with you to jot down notes, ideas, impressions, and sketches of artwork that catches your eye. If photographs are not allowed, a sketchbook can be a useful substitute.
If you need a break, sit down in the museum cafe and rest your eyes for awhile. Fresh air can help if you’re feeling burned out, but if you leave the museum to step outside, make sure it is okay for you to re-enter without having to pay the entry fee again.

Follow these tips and your next trip to an art museum will leave you happily saturated with creative inspiration!

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Promote Your Art Through an Open Studio

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A great way to drum up interest in your art is to hold an open studio. Instead of waiting for your art to get accepted into a gallery, why not turn your work space into a temporary showing space? Remember that most art lovers enjoy spending time in artists’ studios because it allows them an inside peek into the process behind the art.

Here are several tips for hosting a successful open studio:

Send invitations to local gallery owners, local art critics, and anyone you think may be a patron of your art. Don’t forget to invite your friends and family also, because they will help stir up conversation about your art amongst the other attendees, and their enthusiasm will be infectious.
Make sure your studio is neat and presentable, but you don’t need to go overboard. People will expect paint splatters in an artist’s studio! You should leave some of your art materials (paints, brushes, palettes, etc) in their natural positions, so that your tidied studio still retains the essence of your creative energy – but make sure all toxic chemicals are safely stored away.
Arrange your artwork in an organized display around your art space. Add title cards underneath them with your name, the title of the work, and the price, if it is for sale. It is also a good idea to display one or more works-in-progress, because many people will be interested in seeing the evolution of an artist’s work.
Have plenty of business cards available. A guestbook is also a good idea for adding to your mailing list.
Consider selling prints of your art for people on a budget. You could also sell other low-cost items with your art on them, such as cards, magnets, bookmarks, etc.
If your art space is big enough for people to linger, offer a plate of hors d’oeuvre. If your budget allows, offer your guests wine or other drinks.
To set the ambience, select appropriate music to accompany your open studio – but play the music softly. It’s important that your guests are able to hear you and vice versa.
Once the doors are open, socialize. Don’t be afraid to start conversations with people you don’t know. You’ll be asked a lot of questions by people who want to know more about you and your art, so be mentally prepared. Your open studio is an opportunity for networking, so make the most of it.

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