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3 Ways that Artists Can Benefit from Blogging

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Before the invention of photography, artists had to work from real life. How did that affect artists’ working habits?

The necessity of working from life meant that in order to paint a portrait, the sitter had to pose for hours, days, weeks, and sometimes months before the artist was finished. To paint a still life, the artist would have to make sure the set-up stayed the same day after day, and could only paint when the lighting conditions were the same as the previous day. For landscape painting, artists would have to finish as much as possible on-site and often complete the final painting in their studio, often surrounded by smaller studies that contained notes on which hues and values to place where.

The invention of photography – especially digital photography – has changed the way artists work. Thanks to the convenience of affordable digital cameras, artists can easily take a variety of high-quality pictures of whatever they want to paint, and then instead of working from real li

The main goal of art marketing is to get your art out there. The more people that know about you and your work, the better. Blogging is an excellent – and free – way to put you and your art in front of a wider audience. In this article we’ll take a look at how artists like you can benefit from keeping a blog.

What is a blog?

“Blog” is short for weblog – a word that was first coined in 1997 when the general public was still getting its feet wet with the Internet. At first, blogs were merely online diaries – personal accounts of people’s daily lives. As the Internet has matured, blogs have turned into so much more. Blogs are now powerful marketing tools that are used by corporations and individuals alike to promote their businesses.

How can blogging be used as an effective art marketing tool?

  1. Blogs provide exposure. The search engines love frequent-updated blogs. Each update you post gives you another chance to be found on the Internet – by a gallery owner, a potential collector, or anyone who might be of benefit to you and your business in some form.
  2. Blogs provide insight. When you blog about your art, you can write about everything from your inspirations to your struggles and everything in between. Blogs give gallery owners and potential collectors insight into your working process, which shows them that you are a serious artist.
  3. Blogs facilitate connections. People who buy artwork online are more willing to purchase art from someone with whom they feel a connection. Blogging allows you to connect with your fans and collectors on a personal level – showing them that you are a real, live, trustworthy human being, as opposed to an impersonal collection of pixels on the screen.

These are just some of the many ways that artists can benefit from blogging.

One final note: remember that a blog is better as a supplement to your website, and not a substitute. While some artist blogs double as an online gallery and a blog, it is generally better to keep the two separate, so that it is easier for your site visitors to navigate from your new content in your blog to your static content on your website (such as your gallery).

Ready to set up your art blog? You can start a blog for free through WordPress or Blogger. Have fun!

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How to Photograph Your Art

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It’s important to take good photos of your Art for many reasons.  Photos of your work will be used for several purposes:

  • To show your work to prospective galleries
  • To display on your website
  • To use on your business cards and other promotional materials
  • To serve as a record of what you have created

Back in the day, manual SLR cameras were the norm for taking high-quality photographs of artwork.  These days it’s possible to take good photographs of your art using consumer-quality point-and-shoot digital cameras – the kind you use for everyday purposes.  If you plan to print any of the photos of your art, keep in mind that the higher the pixels, the larger you’ll be able to print while maintaining a sharp clarity.

You can choose to shoot your artwork indoors or outdoors.  If you photograph your work indoors, drape a black velvet cloth on the wall and hang your artwork in front of it, at level with the camera, which should be placed on a tripod for ultimate stability.  Place two tungsten light bulbs inside two clamp lights and space them at equal points on either side of the camera, pointing towards the art at an approximate 45 degree angle.  Then point and shoot!

These days it’s not necessary to create an indoor photo set-up to get decent pictures of your art.  Many artists take photos of their artwork outside, because it is far easier than setting up a photo area indoors.  By using a digital camera and a photo-editing program, you can almost always get good photos of your art even if outdoor conditions aren’t 100% perfect.

It’s best to take photos of your art on a sunny day, to bring out the best in your artwork’s colors, but be careful to position your artwork either at an angle to the sun or place your artwork in the shade so that the direct sunlight does not cause a glare.  It may take some experimentation to get it just right, but the great thing about digital cameras is that you can take all the photos you want without worrying about wasting film.

After you’ve taken the photos and uploaded them to your computer, choose the best ones and edit them in a program like Photoshop or GIMP.  In these photo-editing programs, you can adjust the image’s brightness and contrast, hues and saturation, as well as crop the image.

Thanks to digital photography and photo-editing programs, taking accurate photos of your artwork is easier than ever!

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