Category Archives: audiences

Introducing the High Sale Potential of Digital Art

Addie Wagenknecht’s ‘Asymmetric Love Number 2’ is in good company with Jeff Koons and Chuck Close as Lindsay Howard and the Paddles ON! crew gets a ‘le shout-out’ in this month’s Vanity Fair France! Digital art is captivating, provocative and out of the ordinary, but is it profitable? Even though some people are eager to spend millions of dollars to acquire fine art pieces from auction houses,

it is hard to imagine spending this kind of money and walking away with only a GIF or JPEG file. Nevertheless, demand for digital art continues to grow and even though it has a long ways to go before it reaches the steep price tags seen in the contemporary art marketplace, Phillips auction house recently proved that people are willing to pay big bucks for digital works of art.

Phillips art auction house, in partnership with blogging platform Tumblr and online art auction house Paddle8, recently put on an event called, “Paddles ON! The world’s first major commercial auction of work by digital artists.” On the Tumblr site, Paddles ON! is described as an exhibition and auction that brings together artists who are using digital technologies to establish the next generation of contemporary art.

The auction was a success. It drew a large audience and brought in nearly one-hundred thousand dollars in sales. According to an article in Complex Art+Design, some of the high sellers included:

  • $16,000 – Aymmetric Love Number 2, an angular chandelier made of security cameras
  • $15,000 – Pixel, a wall sculpture
  • $11,000 – Americans!, a software-drive animation

Seeing the profitable nature of digital art was not only exciting for the sellers. For Phillips auction house and others involved with Paddles ON!, it marked a defining moment in the evolution of contemporary art. Auction curator Lindsay Howard says, “For 20 years it’s been universities and non-profit organizations that have been the primary support system for digital art.” With great enthusiasm and high earnings, it is believed that the for-profit auction may be another place where digital artists can go to display and sell their work.

It looks like a new day is dawning for digital artists, as well as Phillips auction house. Phillips, which was founded by Harry Phillips who once served as senior clerk to James Christie of Christie’s auction house, is well positioned to dominate the digital art market. Being smaller than Christie’s and Sotheby’s allows Phillips to take on the risk of selling digital art. From the success of this first auction, it seems hosting digital artwork could come with great reward.

The future of digital art sales is uncertain but Phillips and Tumblr will continue to paddle on. The art auction goes to London next.

Read more Segmation blog posts about digital art

Inspiring Digital Art

“The Pixel Painter”

Marketing Art in the Digital World: An Introduction

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The Healing Power of Color (www.segmation.com)

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As an artist, you are probably aware of the effects that different colors can have on your state of mind and emotional well-being. In fact, in a past article we discussed the psychology of color and provided an overview of how each color can impact your mood.

In this article, we’ll take a look at color therapy, also known as chromotherapy, and how you can apply the basic principles of chromotherapy in your art.

Color therapy involves using, or meditating upon, specific colors to help you find balance and harmony, both inner and outer. There are many forms of color therapy, such as:

  • surrounding yourself with a color that represents characteristics that you feel are lacking in your life, to achieve balance
  • immersing yourself in a color that represents characteristics, or states of being, that you aspire to
  • using colors to “cleanse” your physical body and achieve physiological harmony (such as practiced in Chinese therapy)

While color therapy was once regarded as a New Age fad, today the effects of colors on a person’s mind, body and spirit are well-documented. Even commercial paint manufacturers recognize the connection; some offer a specific range of paint colors that are designed to promote healing and wellness.

To utilize the healing power of color in your art, you can create paintings or drawings based on specific colors to bring about a certain adjustment in your (or someone else’s) mental, emotional, or physical state of being. You can use a combination of colors to evoke a certain state of mind. Experiment with different patterns and compositions and take note of how the paintings affect you.

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What to Write About on Your Art Blog (www.segmation.com)

 

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In a previous blog post, we explained 3 ways that artists can benefit from blogging. Basically:

  • A blog provides exposure for you and your work.
  • A blog provides insight into your working process.
  • A blog facilitates connections between you and your fan base.

Now that you’ve set up your blog, what should you write about? Let’s take a look at a range of topics you can blog about to keep your readers interested in coming back for more!

Give your readers an inside glimpse into your studio. Show them what you’re working on and tell them about your working process – what inspires you, what materials and techniques you are using, what challenges and surprises you’ve encountered.

Show your readers a bit about your personal life – but not too much. An art blog is an ideal way to get “personal” with your fan base and potential gallery contacts. By including cute anecdotes about something you experienced or by sharing photos of your new dog, your blog readers will see you more as a real person than as a bunch of pixels on a screen.

At the same time, be careful not to get too personal. Be aware that everything you write can affect your image, so don’t write posts about what you ate for breakfast or what TV shows you watched last night. There is such a thing as “too much information”, so before you hit the “publish” button, ask yourself, “Does it help or hurt my art business if people know this about me?”

Plug your upcoming gallery shows, competitions you’ve entered, workshops you’re leading or attending, and any other art-related events. Your fan base will be interested in seeing that you are active in your field, so keep them updated on your artistic activities. It’s okay to toot your own horn, but try to avoid “sales talk”.

Write about things that inspire you. You can write about other artists you admire, your favorite place to paint, or a cloud formation that caught your eye on the way to the grocery store that you quickly captured in your sketchbook.

Provide tips about making art. By sharing what you’ve learned about art, you can help establish yourself as an expert in your field. Other artists will appreciate your openness and potential collectors will take note that other artists look up to you.

Above all, remember to make your art blog both friendly and professional. Think of your blog as a combination of:

  • an ongoing conversation with a trusted gallery owner whom you have known for years
  • a warm welcome to a new fan of your artwork
  • a chance for friendly art talk over a cup of virtual coffee

In other words, many different types of people will be interested in reading your art blog, so try to write with these various audiences in mind.

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Art Basel with Lois Ostrov Abstract Artist!

Lois Ostrov

Lois Ostrov

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A beautiful collection of 22 tropical and abstract artworks by Lois Ostrov, an award winning water color and water media artist living in the Miami, Florida area. You’ll find oranges, sailboats, hibiscus and poppy flowers as well as a lighthouse, and toucan in this warm blend of South Floridian themed collection.

Lois Ostrov, originally from Ohio, taught for 25 years before choosing South Florida as the physical place to further develop her art.

Curious about textiles, her first fine art medium, she began to research other techniques of the fine arts. Ostrov found that painting, with collage added, provides the greatest opportunity to express ideas and thoughts in a personal and creative way.

As an artist, selection of colors and mediums depends on the atmosphere and surroundings of the places to choose to paint. Paint in a series. The colors, forms, and textures depicted in each series are quite different. The spirituality one feels about a place is an integral part and helps develop a personal relationship with the environment when painting.

Vision for work is acquired from photo references taken on locations from around the world. The right blend of photographs enhances feelings about a place and allows the construction of a perfect painting!

Ostrov invites the viewer to enjoy, analyze, and question her work.

Ostrov paintings have won awards and placed in juried shows including: Art Serve Broward County, Artists’ Eye Fine Art Gallery, Art Expressions Gallery Artists Haven Gallery, Broward Art Guild, Broward Library Gallery 6, Coral Springs Museum, Cornell Museum of Art, Delray Museum Art School, Florida Watercolor Society (Signature Membership), Fort Lauderdale Museum of Art, Gold Coast Watercolor Society, Hollywood Art Guild, Miami Watercolor Society (Signature Membership), Palm Beach Watercolor Society, Parker Playhouse, Plantation Art Guild and in private and commercial collections.

In the Press: April 2006 Edition of Palette Magazine, April, 2006– Edition of Watercolor Magic , August, 2003–City Link, December, 2002–City Link

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