When Art Sells Art

Suppose you walk into a bookstore and are immediately beckoned by a brightly colored book cover that features an exquisite sunset over a stunningly surreal ocean. You pick up the book and turn it on its face. Unfortunately the description on the back doesn’t pique your interest nearly as much as the book’s enchanting cover. Nevertheless, you pull out your debit card and carry your newfound treasure to the cashier.

What just happened? Art sold art.

Art Sells Art

This happens all the time. Songs featured in movies become wildly popular; an art exhibition features the works of an unknown artist, which in turn makes him or her a household name overnight; expertly designed DVD covers allure consumers to buy; and theater posters sell theater tickets unassisted.

Erik Piepenburg of The New York Times declares, “Great theater posters…sell by design…the best posters convey the conceptual complexities of the plays they serve.”

Indeed, some of the most beautiful designs in the world can be found on the covers of theater posters.

Examples of Great Theater Poster Art

There are many remarkably crafted theater posters. Here are a couple posters that are impressive:

A Small Fire – Designed by Julia McNamara, A Small Fire’s show poster features two sets of hands, one red and the other white, on a solid black background. Speaking of the hands, McNamara says, “…I think of them as more feminine hands. They were always red, like fire. The color scheme really works. It makes it striking.”

Stage Kiss – Stage Kiss’s show poster, designed by Courtney Waddell Eckersley, displays hundreds of lipstick-laden kiss prints, all layered on top of one another. In reference to creating the graphic for the poster, Eckersley says, “I…picked up as many bright opaque and inexpensive lipstick shades as I could find.” Then, she and an intern “kissed the page a lot.” The piece appears abstract from a distance, but the lip prints are quite visible up close.

Art in all its forms often says more than words can ever express. Art is beauty. It entices, allures, and invites the beholder to come closer. There is no better way to sell art than by using another form of art to do so. This phenomenon takes place when an artful theater poster sells out a show.

Has a theater poster ever inspired you to purchase a theater ticket, simply because the poster was great? What are some of your favorite theater posters? When have you noticed art enticing you to purchase art?

Read more Segmation blog posts about art and color:

Selling Your Art in a Strained Economy

Art Transforms Traditional Business Practices

Selling your art at outdoor art fairs

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A First Rank Landscape Painter, Thomas Doughty

Shortly after America declared its independence from Great Britain, an artist was born in Philadelphia. Thomas Doughty (1793 – 1856)  would come to change the face of art in America and throughout the world by mastering and popularizing landscape painting.

Ruins in a Landscape

Doughty’s career flourished during his time in Philadelphia. What started with an apprenticeship as a leather currier turned into a career as a painter, seemingly overnight. There are only a few records of how Doughty developed his skill, but it is clear that he showed natural artistic talent at a young age. In fact, by 1816, he had an exhibit with his landscape artwork at the Pennsylvania Academy of Fine Arts. In 1820 he declared “painter” as his full-time career.

What Thomas Doughty did not know was that his art would change American art forever. At this time, Americans were beginning to show more interest in landscape painting than portrait art. Doughty was known as a highly skilled landscapist. His art often reflected his perception of gentle rivers and quite mountains.

View of the Fairmount Waterworks

Some of his work was copied from European landscapes he saw in collections by Robert Gilmor, Jr. Copying the landscape work of other artists was how Doughty taught himself to paint different types of landscapes, which he would set behind familiar scenes found in blossoming American towns. Often times, the artist would travel to take sketch notes that would allow him to breathe realism into his whimsical work.

Thomas Doughty was often able to sell his artwork and make a living as an artist for much of his life. In 1830 he went onto edit a magazine titled, “The Cabinet of Natural History and American Rural Sports.” Doughty would create hand-colored lithographs of animals for this monthly review. But after only two years of production, Doughty stopped publishing the magazine and moved to Boston.

The time Thomas Doughty spent in Boston was lucrative. He sold many paintings, exhibited often, and taught landscape painting to young artists. Also, Doughty was able to expand his style, which took on more of a romantic flare. In the swell of his success, the landscapist received a rave review from the first American art historian. William Dunlap referred to Doughty as, “The first rank as a landscape painter.”

Still, what many saw as his greatest accomplishment was yet to come. Doughty would go onto become one of the three leading figures of the Hudson River school. In addition to Asher Durand, Thomas Cole, and other American landscape painters who worked between 1825 and 1870, Doughty made up a school of art that prized 19th century themes such as discovery, exploration, and settlement. Most of the artists drew inspiration from natural scenes found in the Hudson River valley and other parts of New England. The Hudson River school was the first native paint school in the United States. This gave it a high sense of nationalism, which shown in the artists’ beautiful portrayals of America.

While part of this association, Doughty’s art style continued to evolve. Then, in 1845 and 1847 he visited England, Ireland and France. Even though he might have only passively studied art there, his style became more serene and thoughtful after this tour. These traits would continue to mark his style throughout his later years.

Thomas Doughty would return to the United States and settle in New York. As he grew older, he painted less. By the time he passed away in 1856, it is said that he and his family were living in poverty.

Regardless of the penniless inheritance he left his family, the life and work of Thomas Doughty is rich, and continues to be pass down from generation to generation. The artist changed American art work forever because of his talent as a first rank landscape painter.

However, this post is meant to recognize his artist style and some major pieces. For those who want to read more of Thomas Doughty’s story, visit this link: http://www.segmation.com/products_pc_patternset_contents.asp?set=DOU. Also, Segmation is proud to offer 26 digital Thomas Doughtypatterns. By downloading these paint by numbers masterpieces, you can emulate one of the most fascinating artists who ever lived.

Enjoy the 26 Thomas Doughty Landscape patterns. Segmation has for you and continue to learn and celebrate the life of a great artist.

 

Scituate Beach Massachusetts

Sources:

National Gallery of Art: Thomas Doughty

Hudson River School

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The Reluctant Educator and Revered Artist, Emil Carlsen”

Thomas Moran – American Landscape Painter

William Merritt Chase – American Impressionist Painter

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The Blackest Shade of Black

A new shade of black has been discovered, but don’t expect it to show up in the next set of Crayola® crayons. This black is touted as the blackest black. Unlike other colors, this hue is engineered and must be grown from carbon nanotubes. These tubes, which are smaller than strands of human hair, are responsible for soaking up nearly 100 percent of the light that hits them.

Before revealing the man who is responsible for uncovering the shade that is blacker-than-black, let’s discuss the often overlooked relationship between light and color.

The Relationship Between Light and Color

It is shocking to learn that color, as we see it, is not color at all. Items that appear colorful are only perceived this way if white light is present. In order for the human eye to see color, objects must reflect light, absorbing certain waves and resisting others. Depending on what waves are absorbed and rejected, we get particular color. For instance, when light hits an orange, it absorbs all colors of the spectrum except for orange.

At early ages, children learn that black is not a color. This is because black does not need light, like other colors do. Whenever a “black” product is created, like a black crayon or paint, it is always the goal to have it reflect as little light as possible. But not all light can be absorbed.

Even Frederik de Wilde’s blackest black only absorbs 99 percent of light. But this is more than was ever expected or thought possible.

Fathering the World’s Blackest Shade of Black

Frederik de Wilde is an artist and scientist who is dedicated to discovering the darkest shade of black. Some call the hue, “NASA black,” because he partnered with NASA and a team from Rice University to nano-engineer this “color.”

Of his findings, De Wilde says, “Blacker-than-black is necessarily something which exceeds the luminous phenomenon.” Made up of 99.9 percent air and .01 percent carbon, blacker-than-black is what people see when they are essentially looking at nothing. Throughout the research process, as he and the team aimed for a nano-engineering phenomenon, de Wilde realized the process of creating the world’s blackest shade of black was going “beyond zero.” It was doing something that people once thought impossible.

Now that this shade has become a reality, there is much discussion about how it can and will be used.

The Future of Blacker-than-black

NASA is excited about the potential this shade of black offers to “creating hyper-efficient renewable energy.” A Huffington post article elaborates, saying NASA thinks this may lead to the development of invisible technology and may enable telescopes to pier deeper into space.

De Wilde also sees blacker-than-black as having “limitless potential” in the art world, too. He nano-engineers paintings and sculptures with material so black that it seems as if volume vanishes.

The creative, practical and sustainable functions of the world’s blackest shade of black are unique. Not only does it absorb more light than any other color, it is also a breakthrough in areas of art and science. This is a big accomplishment for something that is made of nothing.

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Introducing the High Sale Potential of Digital Art

Digital art is captivating, provocative and out of the ordinary, but is it profitable? Even though some people are eager to spend millions of dollars to acquire fine art pieces from auction houses,

it is hard to imagine spending this kind of money and walking away with only a GIF or JPEG file. Nevertheless, demand for digital art continues to grow and even though it has a long ways to go before it reaches the steep price tags seen in the contemporary art marketplace, Phillips auction house recently proved that people are willing to pay big bucks for digital works of art.

Phillips art auction house, in partnership with blogging platform Tumblr and online art auction house Paddle8, recently put on an event called, “Paddles ON! The world’s first major commercial auction of work by digital artists.” On the Tumblr site, Paddles ON! is described as an exhibition and auction that brings together artists who are using digital technologies to establish the next generation of contemporary art.

The auction was a success. It drew a large audience and brought in nearly one-hundred thousand dollars in sales. According to an article in Complex Art+Design, some of the high sellers included:

• $16,000 – Aymmetric Love Number 2, an angular chandelier made of security cameras
• $15,000 – Pixel, a wall sculpture
• $11,000 – Americans!, a software-drive animation

Seeing the profitable nature of digital art was not only exciting for the sellers. For Phillips auction house and others involved with Paddles ON!, it marked a defining moment in the evolution of contemporary art. Auction curator Lindsay Howard says, “For 20 years it’s been universities and non-profit organizations that have been the primary support system for digital art.” With great enthusiasm and high earnings, it is believed that the for-profit auction may be another place where digital artists can go to display and sell their work.

It looks like a new day is dawning for digital artists, as well as Phillips auction house. Phillips, which was founded by Harry Phillips who once served as senior clerk to James Christie of Christie’s auction house, is well positioned to dominate the digital art market. Being smaller than Christie’s and Sotheby’s allows Phillips to take on the risk of selling digital art. From the success of this first auction, it seems hosting digital artwork could come with great reward.

The future of digital art sales is uncertain but Phillips and Tumblr will continue to paddle on. The art auction goes to London next.

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Newly-discovered Computer Generated Art By Andy Warhol

Andy Warhol is a mogul of modern art. The Philadelphia native was born in 1928 and is best known for leading the American pop art movement. In addition to his recognizable skill as an illustrator, he was also talented in painting, photography, sculpture and film, among other things.

As Warhol saw technology advance, he sought ways to use it in art. He helped to introduce the personal computer, Amiga, to the world in 1984 and 85. By creating artwork on this machine, he greatly influenced art and culture, as he had done for so many years. However, unknown to him, at the time, Warhol also created a mystery. The work he created on the Amiga has not been seen since the technology went extinct. Now, 30 years later, the files have been recovered.

The Carnegie Mellon University Computer Club spearheaded the project to tap into the Amiga floppy disk that held Andy Warhol’s trapped work. Club members had no idea that Warhol used a personal computer for his artwork until they saw a 1985 commercial on YouTube. For years, they worked to release the content trapped on the disk. In late April 2014, the Andy Warhol Museum announced that, “newly-discovered experiments created by Andy Warhol on an Amiga computer in 1985” were uncovered.

Freeing the content was not easy. It took collaborative efforts between the Carnegie Mellon University Computer Club and Frank-Raychye STUDIO for Creative Inquiry, who worked together with curators and collection managers at Andy Warhol Museum. The project, which took many years to complete, was documented by the Hillman Photograph Initiative at Carnegie Museum of Art. A documentary titled, “Trapped: Andy Warhol’s Amiga Experiments” will chronicle how the team cracked this mystery and freed artwork that had never been seen before.

Warhol’s work that was released from the floppy disk fascinates the art community today. Mostly because technology has become second nature to us and digital art is everywhere. But to Warhol, using a personal computer to create art was completely foreign. The chief archivist at The Warhol describes the Amiga art experiments by saying,

“In the images, we see a mature artist who had spent about 50 years developing a specific hand-to eye coordination now suddenly grappling with the bizarre new sensation of a mouse in his palm held several inches from the screen. No doubt he resisted the urge to physically touch the screen – it had to be enormously frustrating, but it also marked a huge transformation in our culture: the dawn of the era of affordable home computing. We can only wonder how he would explore and exploit the technologies that are so ubiquitous today.”

Learning that Warhol was scratching the surface of digital art when he died of gallbladder complications in 1987 leaves much to the imagination. What could Andy Warhol have created with a personal computer? While the world may never know, the new discovered work from his Amiga experiments is raising the question once again.

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Art Making from Unconventional Objects

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The Visionary Work of Gustave Moreau

Oedipus and the Sphinx

Symbolist art was birthed from the expression of emotion and ideas. Emerging at the time of the French Literary movement, symbolist paintings became popular in the late 1800s. Paving a path for this adventurous style was Gustave Moreau.

Moreau was known for portraying historic, religious, mythological, legendary and fanciful characters with techniques that combine exotic romanticism, symbolism and imagination. His many paintings shimmer with gem-like qualities, which he used to cast visual scenes that could only be described as other worldly.

By the time the symbolist movement dominated France in the 1880s, Moreau had been showcasing those types of paintings for nearly two decades. After years of receiving recognition for his accomplishments in this genre, he began teaching and encouraging this style in young artists just as he was encouraged by his parents and mentors.

Self Portrait

Gustave Moreau was born in Paris in 1826. His parents were people of comfortable means; his father, an architect and his mother, the daughter of a prominent man. When Moreau shared his dreams of pursuing art as a career his parents supported him and tried to open whatever doors they could.

 

 

When Moreau was about 20 years old he was paired with teacher Francois-Edouard Picot, a neoclassical painter who was able to offer him sound lessons and a solid art foundation. During this time, the aspiring painter spent much time creating oils sketches, large paintings and studying nudes.

After gaining some experience with Picot, Moreau was later taken under the wing of Theodore Chassériau, a romantic painter who excelled in classicism, too. It has been said that Chassériau’s romantic style, exemplified through lighting, color and character was also evident in Moreau’s work.

Moreau spent much time with Chassériau and even moved next store to the artist. During this time, he grew to appreciate Paris, which was alive with fashion, literature and art salons. When Chassériau passed away at the young age of 37, Moreau was devastated. He became sad and aggravated with his work.

The Toilet by Gustave Moreau

One year after his friend and mentor died, Moreau traveled to Italy where he would study artwork from the Renaissance era, as well as Roman and Grecian architecture. He returned to Paris in 1859 and lived a rather isolated life where he mostly concentrated on his artwork. While he appreciated the stylistic elements of romanticism, he felt his characters were drab. At this time, he began using Persian, Indian and Japanese art to fuel his imagination and inspire his characters. This increased the uniqueness of his style. Finally, Moreau was ready to show the world his work.

Moreau’s first piece to receive notable attention was Oedipus and the Sphinx. He exhibited this piece in 1864 at the Salon, which is the beginning of his most prominent season as an artist. As he straddled the eras of Romanticism and Realism, Moreau offered art enthusiasts a creative explanation of history by infusing his work with mystique.
Other important Gustave Moreau works include The Young Man and Death (1865), Head of Orpheus (1866), Jupiter and Europa (1868) and The Saint and the Poet (1869). Then, after leaving the public eye for seven years Moreau emerged with Salome Dancing (1876) and The Sphinx’s Riddle Solved (1878) among others.

Throughout his years of exhibiting artwork at the Salon he won many awards and was made knight of the Legion of Honour in 1875. In 1892 Moreau began teaching at Ecole des Beaux-Arts. Three of his students were Marquet, Matisse and Rouault.

When Moreau died in 1898 over 8,000 pieces of artwork were found in his home. This work was not seen in his lifetime but is displayed today at the Musée Gustave Moreau. Different from other galleries, Moreau built this home and designed the gallery before he died. Today, it is a popular destination for art enthusiasts visiting Paris.
Gustave Moreau was ahead of his time as a symbolist painter. With his infusion of color and light, and use of cultural techniques, his imaginative works will never go out of style. They are remarkable, distinct and ever powerful.

However, this post is meant to recognize his artist style and some major pieces. For those who want to read more of Gustave Moreau’s story, visit this link: http://www.segmation.com/products_pc_patternset_contents.asp?set=GMR. Also, Segmation is proud to offer 26 digital Gustave Moreau patterns. By downloading these paint by numbers masterpieces, you can emulate one of the most fascinating artists who ever lived.

Enjoy the 26 Gustave Moreau Patterns Segmation has for you and continue to learn and celebrate the life of a great artist.

Sources:

Gustave Moreau Art Renewal

Encyclopedia Gustave Moreau

Gustave Moreau Museum

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William Glackens – American Realist Painter

Thomas Moran – American Landscape Painter

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The Artist Who Wants to Banish Fear of Color

Kaffe Fassett has often said that his mission in life is to “banish the fear of color.” He plays with rainbow hues the same way a painter mixes shades on a palette, using needlepoint, patchwork, painting, knitting, and ceramics to create a veritable feast of color.

An exhibition of his work, titled “The Colorful World of Kaffe Fassett,” is on display at the American Museum in Britain until November 2. Laura Beresford, the exhibition’s curator, describes the show as “textile art.”

The spectacle begins at the entrance to the exhibit area, where knitted strands decorate the garden lamps and multicolored pom-poms hang from an aged tree like jewel-bright fruit. Once inside, the visitor is treated to even more dramatic visual treasures: a royal red Chinese vase presides over other scarlet-hued creations, a deep blue patchwork rug replicates Turkish tile flooring, and crisp green vegetable patterns (from artichokes through onions to cabbages and leeks) are woven into cushions with startling detail.

The author of more than thirty books, Kaffe Fassett has hosted TV and radio program for the BBC and Channel 4 in the UK, where he currently resides. In 1988 his design and color work was the subject of a one-man show at London’s prestigious Victoria and Albert Museum, marking the first time a living fabric artist had a dedicated show there. The same show went on to tour nine countries. He has designed stage props and costumes for the Royal Shakespeare Company and exhibited his quilts, knitting, and needlepoint at the Modemuseum Hasselt, Belgium in 2007. Not surprisingly, his autobiography is titled ‘Dreaming in Color.’
Among the items on display at the American Museum is a knitted bodice and skirt with flowing and dotted sleeves that he created with UK designer Bill Gibb, walls of hand-knitted sweaters made from silk and alpaca, and a vibrant full-sleeved coat that Fassett knitted after seeing Rudolf Nureyev in a ballet of “Romeo and Juliet.” The exhibition also includes Fassett’s pen-and-ink drawings from 1964, which hang in a room dedicated to artwork from the 17th century.

Fassett, whose self-proclaimed motto is “When in doubt- add twenty more colors” has even made his famous craft-related quotes part of the exhibition. They have been printed on posters and hung on a multicolored wall, silently reminding visitors of the philosophy that drives his vision.

The American Museum was founded in 1961 to showcase American artwork and crafts. Situated inside a 19th-century manor, it features wood-panelled rooms full of handcrafted furniture from Connecticut or Massachusetts. A collection of more than 250 patchwork quilts provided plenty of color to offset the neutral shades of the Shakers.

When asked about future exhibition dates and details, Fassett smiles affably and shrugs his shoulders beneath a multicolored shirt. He wears a purple sweater tied around his neck and deep green corduroy trousers. This vagueness about date and place is understandable from an artist who turned his back on black and white long ago and has remained staunchly faithful to a playful color credo.

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French Floral and Portrait Painter – Henri Fantin-Latour

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Basic Color Theory – Color Matters

The world is filled with infinite shades of color, from a candy-apple-red sports car to a smoldering orange sunset to the crisp green of springtime grass. The popular color wheel simplifies the shades into 12 distinct colors to help illustrate the variations.

Arranged in a circle with 12 sections, the wheel presents a visual representation of the primary colors in the following order: blue, blue/green, green, yellow/green, yellow, yellow/orange, orange, red/orange, red, red/purple, purple, blue/purple. The colors are arranged in a chromatic sequence, with complementary shades opposite one another. These are all of the standalone colors that cannot be created by mixing other hues. Secondary and tertiary hues can then be created by mixing three primary colors (traditionally red, yellow, and blue).

The color wheel is further segmented into active and passive hues. Active colors (reds, oranges, yellows) will appear as more dominant when placed against passive shades, while the passive colors (purples, blues, greens) appear to recede when viewed near the active ones.

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Colors of Cancun

What happens in Cancun doesn’t necessarily stay in Cancun. People love to share pictures of their Mexico vacations on their social networks. Throughout the blogosphere a common praise is repeated about Cancun: it is full of color.

• 

  © Aaron Rodriguez

  I have never experienced sunset in this way before. The colors are simply delightful.

–        Worth a Thousand Words

• This is how blue the water was, without help from photoshop…

–        Ever Lovely

• The best way to appreciate [the peculiar colors of Cancun] is to rest on the beach, enjoying the nature around you, letting it amaze you with the most incredible panoramas.

–        Hyatt Regency Cancun

Natural Colors

Why are the colors of Cancun so enchanting? Some say, aside from beautiful sunsets and white sandy beaches, that Cancun is mainly water and jungle. Even though many visitors only see the tips of textured greens that exist in the jungle, they note how the shade of the jungle is a sharp contrast from the brilliant exposure of the ocean.

Cultural Colors

Plush foliage surrounds the ancient Mayan ruins and brings the history of Cancun to life. People visit these artifacts and are fascinated by the stories locals and tribesmen tell. The distinct look of Mexico’s native people is also rooted in color. Their brown skin, dark eyes and black hair are very distinct. Most carry the stories of Mayan culture with pride and some boast the green, red and white of the Mexican flag as well.

Oceanic Colors

© cgt

Tourists tend to visit the ruins at certain times during their holiday but try to spend much of their time on the beach, too. The colors of Cancun’s water are rich blues. On Pink Shore’s blogger recently wrote, “…the blue water went on for days it was so beautiful!”

Even those who have yet to visit Cancun can attest to the fact that this destination is full of color. During springtime, social networks come alive with pictures posted from Cancun. It is one of the most popular spring break destinations for people in North America and other parts of the world. People seem drawn to Cancun for its warm weather and promise of relaxation, but those who truly experience the colors of Cancun are the ones who leave refreshed. Even though their holidays end, Cancun doesn’t easily leave them. The colors live on in their pictures and memories.

 

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Why You Should Make Art When You Travel (www.segmation.com)

Travel Like an Artist

The World’s Favorite Color

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Colorful Flowers to Plant this Spring

Do April showers bring May flowers where you live? In many parts of the world, especially the United States, this is true. In some areas, flowers spring up with little help. They create breathtaking scenery throughout nature. You can also create a distinct backdrop by planting flowers of your choosing.

Flowers come in all shapes and sizes, literally. From sunflowers, which can grow beyond 12 feet tall to trailing calibrachoas, which are best hung, you will be able to choose the perfect flowers to make your scenery complete. There are no wrong flowers to pick when planning a garden, but there are some colorful choices Segmation is excited to see this season.

Here are four colorful flowers we hope to see this spring:

1. Dahlias are dramatic flowers. Related to sunflowers and daisies, they are tall with full blooms. They can be seen in a multitude of bright colors (except blue) throughout the entire summer and into fall. These flowers are at home in Mexico, where they are the national flower.
2. Clematis is actually a vine plant that reaches for the sun. With is roots planted deep in mulch and the support it needs for its delicate frame, clematis will climb, twist, curl and sprout new purple leaves.
3. Daffodils are properly known as narcissus flowers. When they appear it is safe to say spring has sprung. In fact, from their appearance it looks like they want to announce it themselves. With their trumpet-esc bells, ruffling pedal collars and vibrant shades of yellow and orange, they are sure to catch everyone’s attention.
4. Snapdragons bring afresh sense of color and fun to any garden. These flowers will develop into different bright shades as they take on the shape of a dragon’s mouth. This is why the flower properly known as an antirrhinum is now popularly known as snapdragons.

All this talk of flowers beckons the question: when will spring reach full bloom? It could be right around the corner or a ways off depending on where your live. But if you are craving the surrounding of plush flowers in full bloom, check local flower shows. Many cities, like San Diego, look forward to the upcoming floral exhibitions.

Flower Shows

Each year The San Diego Museum of Art hosts a fundraiser and flower show called, “Art Alive.” Unlike other flower shows, this year there will be over 100 “floral interpretations of famous artwork.” Also presented will be flowers inspired by the Spanish baroque architecture of the museum and its gardens. If you are in the area, this is going to be something you want to see with your own eyes.

No matter where you live, this is the season where you will want to notice the natural beauty of flowers. Whether you plant them yourself or enjoy the ones that spring up, enjoy the sight while you can. Blink and you might miss it.

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Sunflowers are Summer’s Glory

Flowers in Bloom by www.segmation.com

Roses May Smell the Same, but Colors Make a Difference

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