Category Archives: English

3 Ways that Artists Can Benefit from Blogging

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Before the invention of photography, artists had to work from real life. How did that affect artists’ working habits?

The necessity of working from life meant that in order to paint a portrait, the sitter had to pose for hours, days, weeks, and sometimes months before the artist was finished. To paint a still life, the artist would have to make sure the set-up stayed the same day after day, and could only paint when the lighting conditions were the same as the previous day. For landscape painting, artists would have to finish as much as possible on-site and often complete the final painting in their studio, often surrounded by smaller studies that contained notes on which hues and values to place where.

The invention of photography – especially digital photography – has changed the way artists work. Thanks to the convenience of affordable digital cameras, artists can easily take a variety of high-quality pictures of whatever they want to paint, and then instead of working from real li

The main goal of art marketing is to get your art out there. The more people that know about you and your work, the better. Blogging is an excellent – and free – way to put you and your art in front of a wider audience. In this article we’ll take a look at how artists like you can benefit from keeping a blog.

What is a blog?

“Blog” is short for weblog – a word that was first coined in 1997 when the general public was still getting its feet wet with the Internet. At first, blogs were merely online diaries – personal accounts of people’s daily lives. As the Internet has matured, blogs have turned into so much more. Blogs are now powerful marketing tools that are used by corporations and individuals alike to promote their businesses.

How can blogging be used as an effective art marketing tool?

  1. Blogs provide exposure. The search engines love frequent-updated blogs. Each update you post gives you another chance to be found on the Internet – by a gallery owner, a potential collector, or anyone who might be of benefit to you and your business in some form.
  2. Blogs provide insight. When you blog about your art, you can write about everything from your inspirations to your struggles and everything in between. Blogs give gallery owners and potential collectors insight into your working process, which shows them that you are a serious artist.
  3. Blogs facilitate connections. People who buy artwork online are more willing to purchase art from someone with whom they feel a connection. Blogging allows you to connect with your fans and collectors on a personal level – showing them that you are a real, live, trustworthy human being, as opposed to an impersonal collection of pixels on the screen.

These are just some of the many ways that artists can benefit from blogging.

One final note: remember that a blog is better as a supplement to your website, and not a substitute. While some artist blogs double as an online gallery and a blog, it is generally better to keep the two separate, so that it is easier for your site visitors to navigate from your new content in your blog to your static content on your website (such as your gallery).

Ready to set up your art blog? You can start a blog for free through WordPress or Blogger. Have fun!

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Leonardo and Picasso: Artists of Their Times www.segmation.com

Leonardo da Vinci and Pablo Picasso are two of the most famous painters in history (if not the most famous); one a Renaissance genius renowned for his skillful realism, the other a modern legend and co-founder of Cubism.

Did you know that even though Leonardo’s Mona Lisa is the most famous painting in the world, he only produced less than 30 paintings in total? Even then, many of them were left unfinished. Picasso, on the other hand, created nearly 2000 paintings – plus sculptures, drawings, ceramics, and hand-pulled prints that combine to over 50,000 works of art! (To be fair though, Leonardo also left behind a substantial number of drawings, sketches, and pages full of notes.)

One reason for this vast difference in the number of paintings produced is that both artists were products of the times in which they lived. When Leonardo was alive, artists didn’t have the luxury of creating art for art’s sake. Instead they were commissioned by the church, guilds and wealthy patrons to create paintings and sculptures that were expected to depict certain themes. For this reason, Leonardo needed to find work where he could. During times of war, he had to work as a military architect and engineer, designing methods of defense. Making art took a backseat to the work necessary for survival.

By the time Picasso was born 362 years after Leonardo’s death, the world was a different place. Artists had more freedom than ever to paint what they wanted. Self-expression in art was more widely accepted and expected. Instead of being commission-based, most artwork was sold in galleries to private collectors, as money flowed more abundantly through society than it did during the Renaissance. By the 20th century, successful artists such as Picasso were able to sustain themselves from the sale of their artworks alone, and did not need to seek alternate forms of employment to make ends meet.

These factors may contribute to the reason why Picasso created so many more artworks than Leonardo, even though Leonardo is the creator of the most famous painting in the world. Who knows what more Leonardo could have accomplished if he’d been alive in modern times?

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Segmation Pattern Set for SegPlay® PC by Segmation (see more details here)

ChromaBlend Two and more Art Fun and Games by www.segmation.com!

ChromaBlend by Segmation
ChromaBlend by Segmation

ChromaBlend Pattern Set for SegPlay® PC by Segmation (see more details here)

Longtime Segmation SegPlay™ contributor, Susan Richardson, has created a second set of exciting set of multi-colored images for us to use with SegPlayPC™ These chromatic patterns are a joy to look at and utilize a vivid color palette. Have some psychedelic fun with the ChromaBlend collection! If you enjoyed coloring the first ChromaBlend set, you’ll enjoy these 20 abstract patterns as well. Crazy, Falling Leaves, Leaf Gear, Anger, Jazz 1, Hearts, Fuzz, Opaque, Jazz 2, Scratches, Fall, Nap Time, Tongue Tied, Faires and Fantasies, Forest Fire, Water Colour, Broken Heart, Storm, Blinds and Grid collections are included.
This set contains 20 paintable patterns.

When these patterns are completely colored, the resulting image has a very strong resemblance to the original artwork. These vibrant and colorful pieces of art are truly engaging and exciting for you to paint, and especially a joy to look at when completed.

With over 2800 available patterns from an ever growing collection of artistic themes, SegPlay® PC will provide you with hours upon hours of painting fun and entertainment. SegPlay® PC Splash Screen With SegPlay® PC as an Art Appreciation teaching tool, students can memorize famous works of art, color by color. Children can truly touch images related to a wide assortment of subjects. As a parent or educator, the learning possibilities stretch as far as your image-ination!

SegPlay® PC is in the computer software category known as “casual gaming”. While it provides a pleasurable and creative escape from mundane computer activities, the program is simple to use and new players can begin the painting function immediately, with just a few, intuitive tools. However, the program also offers rich features with challenging and engaging options, so it expands with each user, whether they seek an education in art appreciation or just want to enjoy a creative gaming challenge.

With a dynamic and clear user interface and fun sound effects, the program’s gaming features compliment the artistic benefits and engage users at all levels. For a gaming challenge, users can race against a timer to complete patterns in a given timeframe at levels from Easy to Experienced and Expert. Users can also employ speed-painting tools, monitor the mistake counter, and track the number of remaining pieces and colors to increase the program’s challenging and addictive potential.

ChromaBlend

Have fun and relax with beautiful online painting art. So fun and easy to use with no mess but just a mouse!

Be a Artist in 2 minutes with ChromaBlend from Segmation SegPlay® PC (see more details here)

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William Blake English Romantic Artist by www.segmation.com!

William Blake by Segmation

William Blake by Segmation

New Pattern Set for SegPlay® PC by Segmation (see more details here)

William Blake (1757 – 1827) was a English Romantic Age painter, poet, and printmaker. His wild imagination and idiosyncratic views has helped make himself held in high regards by art critics. He began his career as an engraver and also did relief etchings. His views on conventional religion were controversial as were his views on the 19th century “free love” movement and Age of Enlightenment philosophy. Our pattern set has most of his recognized works including “Ancient of Days”, “Newton”, “The Ghost of a Flea”, “Jacob’s Ladder”, “Glad Day”, The Lover’s Whirlwind”, “Nebuchadnezzar” and “Los”.
This set contains 24 paintable patterns.
William Blake

Have fun and relax with beautiful online painting art. So fun and easy to use with no mess but just a mouse!

Be a Artist in 2 minutes with William Blake from Segmation SegPlay® PC (see more details here)

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The Lingo of Color www.segmation.com

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It is said that the human eye can discern between 1 million and 7 million colors. Do you think you could name them all?

Most people can easily identify the 3 primary colors (red, yellow, blue), and the three secondary colors (orange, green and purple), plus white and black. It’s their many mixtures, variants, tints and shades that cause a stumbling block when it comes to identifying colors.

Because of their familiarity with pigments, artists have a slew of color names at their disposal when it comes to naming colors. (For instance, “I painted a Cerulean sky over an Ultramarine ocean, tinged with hints of Light Hansa.”) These terms may leave non-artists scratching their heads. Where do these color names originate?

As we discussed in a previous article, some artist pigments are named for the material that they are made from (cobalt blue, made from cobalt), or the place where they the pigments first came from (burnt sienna, from Sienna, Italy). Other colors are named for the person who first discovered the pigment that could be used to create the color (fuchsia, named for the German scientist Leonard Fuchs).

The complexity of color is difficult to pin down with the limitations of language – especially when one person claims to see lavender while another argues that the color is actually lilac. Aside from the necessity of naming pigments and hues for color-matching purposes, perhaps many color names are best left to the imagination, where poetic expressiveness can assign the most appropriate color name for that particular purpose and moment.

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Wacky and Wonderful Art Cars www.segmation.com

A dinosaur on wheels… a Cadillac covered in Legos… a tie-dyed school bus… if you see all of these rolling towards you, it doesn’t mean you’re stuck in a surrealistic dream – it probably means you’re watching an Art Car Parade!

An art car is a vehicle that has been transformed through the magic of paint or found objects, and a healthy dose of creativity, into a mobile objet d’art.  First originating during the hippie movement of the 60s, the art car phenomenon is still alive and well today.  Annual Art Car Parades take place in cities such as Houston, Minneapolis and San Francisco, and also feature prominently in festivals such as Burning Man.  Houston’s annual Art Car Parade draws nearly a quarter of a million attendees, testimony to the popularity of these wacky and wonderful automobiles.

“Mutant vehicles” are the more radically-transformed cousins of art cars (as shown above).  Mutant vehicles refer to cars that barely resemble our common conception of what a car should look like, because they have been transformed into whimsical mobile creations, like giant red wagons, hot dogs, monsters and even cathedrals.

Artist and non-artists alike have taken to decorating their cars.  Those who don’t consider themselves “traditional” artists embellish their cars by covering them entirely with bumper stickers, pennies, Astroturf, Legos, and Barbie Dolls.  Fine artists can show off their painting skills by creating detailed and elaborate murals on their cars, usually using enamel or airbrush.

For artists, an art car is an excellent way to show off your art because it becomes a mobile gallery, turning heads on the highway and in parking lots.  If you have an art car or decide to transform your car into one, make the most out of the free publicity by adding a bumper sticker with your website address, or by painting your name and website URL somewhere prominent.

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Paul Cezanne Post-Impressionist Colorful Historical Art by www.segmation.com!

Paul Cezanne

Paul Cezanne

Pattern Set for SegPlay® PC by Segmation (see more details here)

Segmation is a well organized collection of art patterns that brings to life the most recognized works of Paul Cézanne, a French post-impressionist painter. You’ll find landscapes, portraits, and still life’s of which Cézanne shows a mastery of design and an influence towards cubism. Twenty of his most famous works are included from his dark period (1861-1870), Impressionist period (1870-1878), Mature Period (1878-1890), and Final Period (1890-1905).
This set contains 20 paintable patterns.
Paul Cezanne

Have fun and relax with beautiful online painting art. So fun and easy to use with no mess but just a mouse!

Be a Artist in 2 minutes with Paul Cezanne from Segmation SegPlay® PC (see more details here)

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Birds of a Feather Art Fun Craft by www.segmation.com!

Birds of a Feather

Birds of a Feather

You will love the Birds of a Feather Pattern Set for SegPlay® PC by Segmation (see more details here)

Birds are amazing lightweight, winged animals that lay eggs and fly. Their characteristic features include feathers, beaks, and strong skeletons. Their colored feathers provide a number of important features including flight, insulation, camouflage, and signaling to others. The arrangement and appearance of feathers on the body, is referred to as plumage. In our carefully selected set of bird themed patterns, you’ll find an assortment of many species, colors and sizes. There are owls, eagles, seagulls, toucans, sparrows, finches, pigeons, pelicans, blackbirds, warblers, hummingbirds, and godwits.

This set contains 27 paintable patterns.

Birds of A Feather www.segmation.com

Have fun and relax with beautiful online painting art. So fun and easy to use with no mess but just a mouse!

Be a Artist in 2 minutes with Birds of a Feather Patterns from Segmation SegPlay® PC (see more details here)

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John James Audubon at his best fun by www.segmation.com!

John James Audubon

 John James Audubon

New Pattern Set for SegPlay® PC by Segmation (see more details here)

John James Audubon (1785-1851) meticulously painted, catalogued, and described many North America bird species in the late eighteen century. Born with an affinity towards birds, he devoted much of his life to the all aspects of them including their nests, eggs, habitat, and pictorial depiction at a very high artistic standard. Our collection of patterns contains a wide selection taken from a voluminous collection of his drawings. You’ll find geese, flamingos, teals, eagles, pelicans, herons, and buzzards. There are also a few non-bird patterns including a deer and a hare.

This set contains 30 paintable patterns.

John James Audubon

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Be a Artist in 2 minutes with AUDiac Signs from Segmation SegPlay® PC (see more details here)

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Artful fun Friends and Foes and Santa by www.segmation.com!

Colorful and fun Pattern Set for SegPlay® PC by Segmation released (see more details here)

A number of colorful, unique, illustrations of friends and foes from Segmation. You’ll fully enjoy coloring these patterns including Santa, Cupid, Superman, Uncle Sam, tourist, bagpiper, car salesman, magician, wizard, skateboarder, warrior, chef, alien, DJ, party girl, and many, many more.

This set contains 34 paintable patterns.

Friends and Foes

Have fun and relax with beautiful online painting art. So fun and easy to use with no mess but just a mouse!

Be a Artist in 2 minutes with Friends and Foes from Segmation SegPlay® PC (see more details here)

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