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Introduction to Color Expert Johannes Itten

“Color is life; for a world without color appears to us as dead.” – Johannes Itten

When you take an art course on color theory, you can thank Johannes Itten for laying much of the foundation for what you’re being taught. Johannes Itten was a Swiss artist and teacher who taught at the Bauhaus in Germany. He published several books on art theory, the most popular being The Art of Color.

Sir Isaac Newton is credited with creating the first color wheel, which included 6 colors: red, orange, yellow, green, cyan and blue. Around 250 years later, Johannes Itten expanded Newton’s color wheel to include 12 colors instead of 6. These 12 colors included red, yellow and blue as the primary colors; orange, green and purple as the secondary colors, and 6 intermediary colors created by mixing a primary color with a secondary color. This is the same color wheel often used in school’s today to teach students about color theory.

Itten also examined color saturation, contrast and hue, devising theories for creating different color combinations that are still useful to artists and designers today. He looked at the expressiveness of color, and also the way colors affect one another. He also explored the emotional properties of colors which he considered to be fairly subjective, proposing that we each have different individual reactions to colors.

For more information about Johannes Itten and his color theories, look for his books online or in your local library.

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The Healing Power of Color (www.segmation.com)

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As an artist, you are probably aware of the effects that different colors can have on your state of mind and emotional well-being. In fact, in a past article we discussed the psychology of color and provided an overview of how each color can impact your mood.

In this article, we’ll take a look at color therapy, also known as chromotherapy, and how you can apply the basic principles of chromotherapy in your art.

Color therapy involves using, or meditating upon, specific colors to help you find balance and harmony, both inner and outer. There are many forms of color therapy, such as:

  • surrounding yourself with a color that represents characteristics that you feel are lacking in your life, to achieve balance
  • immersing yourself in a color that represents characteristics, or states of being, that you aspire to
  • using colors to “cleanse” your physical body and achieve physiological harmony (such as practiced in Chinese therapy)

While color therapy was once regarded as a New Age fad, today the effects of colors on a person’s mind, body and spirit are well-documented. Even commercial paint manufacturers recognize the connection; some offer a specific range of paint colors that are designed to promote healing and wellness.

To utilize the healing power of color in your art, you can create paintings or drawings based on specific colors to bring about a certain adjustment in your (or someone else’s) mental, emotional, or physical state of being. You can use a combination of colors to evoke a certain state of mind. Experiment with different patterns and compositions and take note of how the paintings affect you.

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From Sand Castles to Sand Sculptures

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Many of us have fond memories of building sand castles at the beach when we were children; overturning buckets of sand to create towers, digging out moats, and sticking seashells into the damp castle walls. Even though we weren’t consciously aware of it at the time, building sandcastles was a fun, hands-on way to express our creativity and let our imaginations run wild.

Building sand castles is not just for kids anymore! In the 1970s, the art of “sand sculpting” was born on the beaches of California, pioneered by visionaries who took the concept of sand castles several steps further by creating elaborate, detailed, breathtaking monuments out of sand. Animals, architecture and pop culture icons are common subjects for sand sculpture art, although the sky’s the limit. Sand sculptors have depicted everything from African wildlife to Greek gods and goddesses to scaled versions of the Taj Mahal.

Creating complex sand sculptures requires both technical skill and knowledge. In order to stay in place properly, the sand must be a certain consistency and contain a certain degree of moisture. Once the foundation is ready, it takes talent, time and energy to sculpt 3-D images into the sand without the sand falling to pieces. It’s no wonder that the best sand sculptors are actually professionals who get paid to create these magnificent works of art using all-natural materials.

Sand sculptures are a popular attraction on some of the world’s best beaches, from Canada to Florida to Australia. Next time you’re at the beach, why not see what you can create out of sand!

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Birds of a Feather Art Fun Craft by www.segmation.com!

Birds of a Feather

Birds of a Feather

You will love the Birds of a Feather Pattern Set for SegPlay® PC by Segmation (see more details here)

Birds are amazing lightweight, winged animals that lay eggs and fly. Their characteristic features include feathers, beaks, and strong skeletons. Their colored feathers provide a number of important features including flight, insulation, camouflage, and signaling to others. The arrangement and appearance of feathers on the body, is referred to as plumage. In our carefully selected set of bird themed patterns, you’ll find an assortment of many species, colors and sizes. There are owls, eagles, seagulls, toucans, sparrows, finches, pigeons, pelicans, blackbirds, warblers, hummingbirds, and godwits.

This set contains 27 paintable patterns.

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Have fun and relax with beautiful online painting art. So fun and easy to use with no mess but just a mouse!

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Artful fun Friends and Foes and Santa by www.segmation.com!

Colorful and fun Pattern Set for SegPlay® PC by Segmation released (see more details here)

A number of colorful, unique, illustrations of friends and foes from Segmation. You’ll fully enjoy coloring these patterns including Santa, Cupid, Superman, Uncle Sam, tourist, bagpiper, car salesman, magician, wizard, skateboarder, warrior, chef, alien, DJ, party girl, and many, many more.

This set contains 34 paintable patterns.

Friends and Foes

Have fun and relax with beautiful online painting art. So fun and easy to use with no mess but just a mouse!

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Art for Peace

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Art can be a powerful vehicle for social change, offering the opportunity for reflection upon pressing issues and social injustices. Through image-making, those who feel powerless are given a voice. One of the most critical, ongoing topics of global concern is the quest for world peace.

In September, scores of artists gathered in Moscow, Russia to paint benches for the The Bench of Peace International Art Project, shown above. Placed side by side, the benches stretched 400 meters along Lavrushinsky Lane and were later auctioned off for charity. Events such as this demonstrate that art is not just about making a pretty picture – art also makes a statement, one that may linger in viewers’ memories long after they’ve stopped looking at the art.

Pablo Picasso, one of the 20th centuries most celebrated artists, created many drawings and lithographs of doves, the international symbol of peace. While his first dove artwork in 1949 was created in a realistic style, his subsequent peace doves took on a more elegant, minimalistic style. On the opposite end of the spectrum, his painting Guernica depicts the horrors of war, and is hailed as one of history’s most powerful anti-war paintings.

Organizations such as the Global Art Project aim to promote peace through art. Through various visual art projects, they seek to educate the public about diversity and tolerance. Art for peace can take the form of community-based projects that focus participants’ minds on the causes of conflicts and solutions for spreading inner harmony and outer peace.

From conceptual street art to traditional fine art, the variety of art created for peace demonstrates the power of images to transform the world, one person at a time.

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Hanukkah, Christmas, Happy New Year’s – Season’s Greetings as Beautiful Art Paintings

Season’s Greetings Art Painting – All Ages can enjoy and have fun!

So relaxing and with no mess! What a brain teaser!

 Season’s Greetings

Season’s Greetings

Season’s Greetings Patterns Set from Segmation SegPlay® PC (see more details here)

These greetings are often spoken with good intentions to friends, family, and strangers during the months of December and January. “Happy New Year”, “Merry Christmas”, “Happy Holidays”, “Happy Hanukkah”, “Peace on Earth”, and “Season’s Greetings” are shouted with joy during this time period. In other languages, you can say “Boas Festas”, “Bon Carnaval”, “Feliz Navidad”, “Glædelig jul”, “Hyvää joulua”, “Iyi Seneler”, “Nollaig Shona Duit”, “Maligayang Pasko at Manigong Bagong Taon”, and “Joyeuses Fêtes”. Our Season’s Greetings artwork has been provided by Puffy P who creates edgy and humorous properties for licensing, with a specialization in the teen/tween, Latin, and women’s markets. You find snowmen, menorahs, snowflakes, Christmas trees, confetti, champagne, and cookies among the greetings!

This set contains 25 paintable patterns. We know you’ll enjoy coloring these great patterns!

Follow a number key to fill in sections of the picture and gradually, the image emerges in color segments. Paint-by-numbers meets modern technology in SegPlay® PC, a computerized paint-by-numbers program for Windows 7, 2000, XP, and Vista.

What our customers are saying about Segmation….

One of my minors in college was art so I am very familiar with a lot of the artists and their masterpieces. While I’m using your Segmation program I have a peace of mind while ironically feeling addicted to complete each work of art I begin. A big plus is I do not make a mess of my art room by bringing out all the paper, mediums, etc. to create my own works of art.*** I love SegPlay. I find myself using it as a fun mind challenge when I have nothing else to do. Years ago, I even told my mother about it when I set her up with a computer and she loves it too*** I have thoroughly enjoyed all the pattern sets that I have purchased from Segmation. Keep the pattern sets coming and know that we frustrated artists out here will keep buying them.*** My grandkids just love painting Segmation. Actually so do I. ***I am addicted to Segmation. My granddaughter is learning her numbers by using the simple paintings you offer. ***Thank you for coming up with such a fun.*** I love this Segplay game!!!!! I get so absorbed in it, that sometimes when I color a big spot, I wonder if I’ll have enough paint to cover it or finish the picture. ..I LOVE IT.***I enjoy my “Painting” so much.*** www.segmation.com

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In Awe of Autumn and Thanksgiving

In Awe of Autumn

In Awe of Autumn

In Awe of Autumn Patterns Set from Segmation SegPlay® PC (see more details here)

Autumn is one of the four annual seasons and ranges (in the Northern Hemisphere) from September 22th to December 21st. The exact times are measured by the Autumn equinox and the Winter solstice. Autumn is associated with many natural events including harvesting of crops, a cooling of temperatures, a graying of skies, and most noticeably, the changing colors of leaves. Segmation’s “In Awe of Autumn” set contains a colorful array of photographs which depict autumn at its finest. Yellow, red, and orange leaves are shown in numerous forms. Skies are shown with dynamic coloring as well. Rivers, mountains, fields, ducks, apples, and country roads are also shown in fall season.

Segmation’s In Awe of Autumn set contains over 20 paintable patterns in all different painting levels.

You’ll find in our Segmation SegPlay® Thanksgiving pattern collection, many contemporary scenes of the Thanksgiving holiday, including numerous colorful turkeys, cornucopias, pumpkins, pilgrims, thanksgiving art, being thankful and harvests.  Gooble Gooble!

Have fun and relax with beautiful online painting art. So fun and easy to use with no mess but just a mouse!

Be a Artist in 2 minutes with Autumn and Thanksgiving Scenes from Segmation SegPlay® PC (see more details here)

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Alternative Exhibition Spaces for Artists


An important aspect of creative art marketing is finding new opportunities to exhibit your art. If you are just embarking on your art career, you may encounter difficulty getting into traditional galleries, especially because the current economy is making art galleries less inclined to take on emerging artists with no proven sales record. While participating in art fairs is another option for artists who want to get their art in the public eye, some of the best art fairs charge high booth fees (in the ballpark of $200 for one weekend), which can be a huge chunk of money for emerging artists on a tight budget. So what’s the best route for emerging artists?

To launch your art career, take your future into your own hands. Seek alternative exhibition spaces and create your own opportunities for exhibiting your work. Here are a few ideas for alternative exhibition spaces that will help get you started:

  • Cafes, restaurants and coffee shops – Many independently-owned cafes and restaurants are open to the idea of hanging the work of local artists. Some may request a small commission on works sold while others will let you hang your work for free.
  • Your own home – Transform your living room into a temporary gallery space. Send out invitations to everyone you know as well as local art critics and gallery owners. If you have several artist friends living nearby, see if they are interested in opening up their homes in a similar way on a certain evening, and you can advertise your “open houses” as part of an Art Walk.
  • Office buildings – If you work in an office, or have a friend or relative who does, ask if you could hang a temporary exhibit on their walls. You never know who might see your art and what kind of contacts (and sales!) you could make as a result.
  • Libraries – Most libraries have changing exhibitions throughout their buildings, and some even actively seek out local artists to exhibit. Inquire at the front desk of your local library.
  • Bank lobbies – Hanging artwork in bank lobbies can work especially well if you do regional art, such as local landscapes or cityscapes, but other types of art can be hung in bank lobbies, too. If people already have their wallet out, they are in a prime position to buy art.
  • Empty warehouse or storefront – Offer to rent an empty warehouse or storefront for a month, or even for just a week or a weekend. (If you rent it for a short time, be sure that you advertise widely so that people know about your special art event.) Landlords will usually be glad to let you fill the storefront, rather than have an empty window. You will even be doing your city a favor by revitalizing the area with art and culture. If you can’t afford the rent by yourself, round up a group of artists to chip in.
  • Sell art from the trunk of your car. This may sound extreme, but this practice has been used by folk artists around the world. You can set up by the side of the road (but be sure to check beforehand whether or not you need a permit). Be sure to have a large eye-catching sign proclaiming “art for sale” and display some of your pieces on easels next to your car, so that people will know what you have to offer.

No matter where you are in your art career, the opportunities for exhibition are always out there – even if you have to create them yourself!

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Thanksgiving Scenes

Beautiful Thanksgiving Scenes to be thankful for. Gooble Gooble!  All Ages can enjoy and have fun!

 Thanksgiving Scenes

Thanksgiving Scenes

Thanksgiving Scenes Patterns Set from Segmation SegPlay® PC (see more details here)

Thanksgiving is a traditional holiday in North America, which gives thanks for a bountiful harvest. The festival dates back to the pilgrims in the 1600s celebrating their harvest with native Indians at the Plymouth Plantation. In the United States, Thanksgiving is observed on the fourth Thursday in November where parades, football games, and an elaborate family Turkey dinner are the most commonplace activities.

You’ll find in our SegPlay® Thanksgiving pattern collection, many contemporary scenes of the Thanksgiving holiday, including numerous colorful turkeys, cornucopias, pumpkins, pilgrims, and harvests.

Be a Thanksgiving Artist in 2 minutes with Thanksgiving Scenes from SegPlay® PC (see more details here)

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