Tag Archives: art festivals

Putting Together an Artist’s Packet

If your dream is to show your artwork in a gallery, one of the most common ways to get your foot in the door is to “wow” them with your artist’s packet.

What is an artist’s packet?

An artist’s packet is the first thing that most galleries will see when you approach them with your work. Most gallery owners are far too busy to let artists drop by and show off their portfolios, so instead they require hopeful artists to send an informative artist’s packet through the mail. This allows them the chance to look through your artwork and relevant information at their own pace.

Before you mail off your artist packet to every gallery in your city, first you should conduct due diligence by either researching the art galleries in person or online. Look at the type of art they show; would your work fit in with the styles and subjects they show? If so, call the gallery or check their website to see if they accept submissions. If they do, you’re good to go.

An artist’s packet is basically your way of “introducing” yourself to a gallery owner and/or curator. Be sure to include:

  • Reproductions of your art – In the old days, it was the norm for artists to send slides to galleries. These days, while some galleries may still prefer slides, many galleries now prefer CDs or inexpensive, but true-to-life, print-outs. You can call the gallery or check their website to see which format they prefer. In any case, make sure you take high-quality scans or photographs of your artwork so that the gallery owner can get a strong feel for what your work looks like.
  • CV or resume – Your CV or resume really shows the what, where, and when of your art career thus far. You should include things like: education, previous exhibitions (such as gallery or museum showings, art festivals, etc), previous and current gallery affiliations, major commissions, works sold or notable private collections, awards and grants, magazine and newspaper mentions, interviews and reviews, workshops you’ve led, artist-in-residence programs you have participated in, and any other art-related accomplishments.
  • Press Clippings – If your work has been reviewed by the press, include photocopies of those reviews.
  • Artist Statement – The artist statement explains the “why” and “how” of your work. It should answer questions like: What are you trying to express? What does the viewer need to know when he/she looks at your work, in order to understand it correctly? The artist statement should never be more than 1 page in length. Remember that gallery owners are busy people – they wouldn’t have time to read more than a page!
  • Bio – Your bio should also not be more than 1 page in length; usually a paragraph will suffice. Your bio will be more casual than the artist statement, letting the gallery owner know who you are and what makes you unique.
  • Business card – A business card shows that you are professional, so be sure to include a high-quality business card in your packet.
  • A letter of introduction – When you put your artist packet together, put the letter of introduction on top of everything else. Address the letter to the gallery owner by name. (If you don’t know the person’s name, call to find out.) Explain to him or her how you first heard of their gallery and tell them why you feel your art would be a good fit. Again, keep your letter of introduction short and sweet – it should fit easily on 1 page.
  • SASE – If you want your materials returned, include a self-addressed stamped envelope.

After you send off your artist packet, you can relax and paint! It is polite to give them a follow-up call a week later to make sure they received the packet, but try not to be pushy. Gallery owners are busy people and they will review your work in their own time.

Good luck!
Segmation

FREE Newsletter

Join us on Facebook

SegPlay® Mobile iTunes now available for iPhone and iTouch

www.segmation.com

Selling your art at outdoor art fairs

Have you ever considered selling your artwork at an art fair? Outdoor art festivals are a popular way of uniting artists with potential collectors and even gallery owners. At the larger art festivals, attendance can reach 250,000 and higher, which means a lot of eyeballs will have the chance to view your art! If that wasn’t enough to convince you, keep in mind that there are visual artists who report 6-figure annual incomes from selling their art at street festivals around the US.

Before you start applying to art festivals, do your research to find out which art fairs are best for you. Some art fairs are well-known and highly-regarded, while others are smaller and don’t generate as much foot traffic. When researching which art fairs to apply for, find out the answers to the following questions:

  • How many people attend the art fair each year?
  • Will any cash prizes be given, and if so, how many prizes and for what amounts?
  • What is the booth fee?
  • Does the art festival expect to collect a percentage of your sales?
  • What is the location of the art fair? Similarly, how far will you have to drive? Will you have to stay in a hotel? What are the costs for this – and is it worth it, given the answers to the previous questions?
  • Are you allowed to sell prints and cards of your work, or only originals? (Not all art festivals allow artists to sell reproductions of their work, but if they do, it’s a great way to boost your income and also spread your artwork further afield.)

The answers to these questions will help you decide which art festivals are worth your time, and which ones you can skip.

All in all, selling your art at art festivals is an excellent way to take your art career into your own hands. You can make connections with other artists, network with gallery owners and reach out to the general public. Rather than wait for a gallery to take on your work, you can take your art out into the world!

Segmation

FREE Newsletter

Join us on Facebook

SegPlay® Mobile iTunes now available for iPhone and iTouch

www.segmation.com

Birds of a Feather Art Fun Craft by www.segmation.com!

Birds of a Feather

Birds of a Feather

You will love the Birds of a Feather Pattern Set for SegPlay® PC by Segmation (see more details here)

Birds are amazing lightweight, winged animals that lay eggs and fly. Their characteristic features include feathers, beaks, and strong skeletons. Their colored feathers provide a number of important features including flight, insulation, camouflage, and signaling to others. The arrangement and appearance of feathers on the body, is referred to as plumage. In our carefully selected set of bird themed patterns, you’ll find an assortment of many species, colors and sizes. There are owls, eagles, seagulls, toucans, sparrows, finches, pigeons, pelicans, blackbirds, warblers, hummingbirds, and godwits.

This set contains 27 paintable patterns.

Birds of A Feather www.segmation.com

Have fun and relax with beautiful online painting art. So fun and easy to use with no mess but just a mouse!

Be a Artist in 2 minutes with Birds of a Feather Patterns from Segmation SegPlay® PC (see more details here)

Segmation

FREE Newsletter

Join us on Facebook

SegPlay® Mobile iTunes now available for iPhone and iTouch

www.segmation.com