Tag Archives: shades of color

Basic Color Theory – Color Matters

Color Wheel

The world is filled with infinite shades of color, from a candy-apple-red sports car to a smoldering orange sunset to the crisp green of springtime grass. The popular color wheel simplifies the shades into 12 distinct colors to help illustrate the variations.

Arranged in a circle with 12 sections, the wheel presents a visual representation of the primary colors in the following order: blue, blue/green, green, yellow/green, yellow, yellow/orange, orange, red/orange, red, red/purple, purple, blue/purple. The colors are arranged in a chromatic sequence, with complementary shades opposite one another. These are all of the standalone colors that cannot be created by mixing other hues. Secondary and tertiary hues can then be created by mixing three primary colors (traditionally red, yellow, and blue).

The color wheel is further segmented into active and passive hues. Active colors (reds, oranges, yellows) will appear as more dominant when placed against passive shades, while the passive colors (purples, blues, greens) appear to recede when viewed near the active ones.

Read more Segmation blog posts about Primary colors:

A Closer Look at Complementary Colors

Gender/Color Divide

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Color Inspires Runners

Art is inspirational and valuable in many facets of life and society, including business, education, and entertainment. It is art that often stirs passion and gives many a reason for living. Indeed, our society is built partially on the foundation of the legacy of great artists and excellent works of art. But can art, or elements of art, inspire individuals in the fitness realm? It can and does. Just ask any individual involved in The Color Run™.

The Color Run™ is basically a three-mile run that is marked by bright, beautiful, and bold colors at various points in the course. The focus of The Color Run™ is not necessarily athletic ability, but “crazy color fun with friends and family.” The point of The Color Run™ is to take white t-shirt-clad runners and smear them with rainbow colors by the end of the 3-mile (5k) race.

There are only a couple of rules enforced by The Color Run™. One rule is that runners must begin the course wearing proper running attire, which in this case includes a plain white t-shirt. The second and last rule is that runners must be covered in color by the race’s end.

The Color Run™ uses different colors at specific kilometers (or COLOR RUN Zones) in the race. As athletes pass through the zones they become running works of art as Color Run™ workers “blitz” them with vibrant shades of color. The colors typically used are blue, orange, pink, and yellow. Apparently the colors employed by The Color Run™ are safe enough to eat, although it is not recommended.

There are plenty of The Color Run™ locations throughout the United States and Australia. A few of those locations include Salt Lake City, Portland, Cincinnati, Miami, Nashville, San Diego, Hawaii, Charlotte, and Orlando. There are many other locations as well. Registration for most of these events is still open, and individuals can register for The Color Run™ in their city by visiting http://thecolorrun.com/locations/.

Does art, or aspects of art, such as color, inspire you to greater levels of fitness? That’s what it’s doing for thousands of people throughout the world. There seems to truly be no limit to the ways art and color can benefit humanity.

Note: The images represented in this blog post do not belong to Segmation; they were found at http://www.insego.org/caluwe-test-what-color-are-you/ and http://neurorelays.wordpress.com/2012/06/28/color-psychology-of-consumer-decision-making/.


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