Tag Archives: sell artwork

Marketing Art in the Digital World: An Introduction

By nature, artists are creative people – we are visionaries and dreamers. Artists are usually more comfortable behind the easel than in front of a calculator or spreadsheet.

Yet to be a successful artist in today’s world, you need to be a smart business person as well. It is important for working artists to have some degree of business knowledge in order to thrive in today’s art market. If this sounds daunting, just remember that art and business do not have to be like oil and water. When it comes to marketing and promoting your artwork, you have the advantage of using your imagination to conjure up innovative methods for selling your artwork.

These days artists have the advantage of pursuing both traditional and modern ways of marketing their artwork. Thanks to the Internet, it’s easier than ever for artists to share their work with a wide audience all over the world. Artists no longer have to wait for their “big break”, because they can create a buzz themselves. The Internet allows artists to take their careers into their own hands in a way that was never before possible.

How can artists use the Internet to market and promote their artwork?

A few examples of Internet marketing include: having your own website; writing your own blog; posting on related blogs; participating in social networking sites such as Twitter, Facebook; joining online art galleries and artist forms that are devoted specifically to the needs of artists… and the list goes on.

In future articles we will discuss various aspects of art marketing in greater detail. In the meantime, feel free to post any questions or ideas that you may have on the topic of marketing art, whether traditional (off-line) or contemporary (online).

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More Marketing Tips for Artists

Having trouble selling your artwork in an economically unstable time? Here are some marketing ideas to consider that will help you maintain a steady income and let your art support you.

TIP # 1 – Put Your Art on Sale

If you have had difficulty selling a few pieces, offering them at a sale price might be the perfect strategy to try. It is better to sell a piece at a discounted price than to not sell it at all. Just be sure to get the word out about your sale. The more people who know about it, the better it will be for you.

TIP # 2 – Remember that Your Art is Your Business Card

Potential buyers have to see your work before they consider purchasing it. The more they se your art, the more familiar you become. As an artist you don’t always have to have a public presence, so let your artwork maintain that presence for you.

  • Renting your work out to corporations or small businesses (Think medical offices or bookstores), lets your work advertise for itself. It also means you have a steady rental fee income
  • Make sure you pick an appropriate place to showcase your work. If a restaurant wants to rent you art just make sure that customers will see it. Also, make sure that the restaurant has your contact information for individuals interested in your art.

Portuguese ceramics painterTIP # 3 – Installment Plans

If you don’t already using installment plans, implementing the options for you buyers is an easy way to reduce the stress your buyers feel if they are working off a budget. Installment plans ensure a monthly income, but they can also help a buyer purchase a piece without having to pay one lump sum. Just make sure that you and the buyer are in agreement on the price to be paid per month and when the payment needs to be made each month. A written contract is the best way to ensure that you receive your payments.

TIP # 4 – Make a Trade

Many people still operate by trading goods and services. As an artist, you may encounter buyers that benefit you better by providing a service rather than handing you a check. For example, if your buyer is a web designer, consider trading your piece of art in exchange for the individual designing a website for you. Just make sure that you are trading your artwork for something of equal or greater value.

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