As we all know, experts are predicting a slow recovery for the U.S.economy. Consumers are maintaining cautions and often frugal spending habits.
When it comes to art, buyers want to know that they are making a responsible investment. More than ever they are considering a variety of purchasing options and you can assume that most buyers are now working off a budget.
If you are an artist struggling to find buyers for your art amid these unsure economic times, the following marketing tips may just give you the encouragement you need to preserver.
TIP # 1 – Keep Making Art!
The most important thing for an artist to remember is that it is essential to keep creating. Even if you work another job to make ends meet, make time for your art. By stepping away from your art you risk loosing the creative progression that might propel you towards greater success.
TIP # 2 – Don’t Wait For Others to Realize Your Potential
Most artists do not become famous during their lifetime, but many learn how to support themselves by selling their art. There are several things you can do to make your name familiar and respected.
1). Carry yourself as a serious artist by…
- Becoming a member of art organizations.
- Getting your art work reviewed by a magazine or newspaper.
- Have a gallery or art dealer publish a catalogue of your work.
- Donating a piece to a charity auction.
These things become physical proof that you are dedicated to the work you do and show buyers just how serious you are.
2). Learn to convey to potential buyers why your art has value.
- Document the process of your work, by taking photographs of different stages of the process.
- When talking to a potential buyer, share what inspired you and what the piece means to you, or how the piece changed throughout the creating process.
- Always have your contact information easy to access.
By taking these simple steps you are helping a potential buyer understand the significance of your art and you are providing them with information that allows them to feel intelligent about their purchase. In the long run, you have provided interesting facts that just might pop up in future conversations. Suddenly, you will have gained a buyer and advertiser all in one.
Don’t let the economy scare you away from putting yourself and your art out there. There are easy steps that can bring you close to achieving your goals. Keep an eye out for more easy marketing tips that will help you start to make a living off your creativity.
Image retrieved from http://ceramicartsdaily.org/pottery-making-illustrated/
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