Men and Women | Outside The Lines

For starters, there is a strong possibility that your favorite car color gives away your gender.

A new report from iSeeCars.com reveals that men and women prefer different color cars.

Can you believe that men are more likely to search for red, orange, black, white, green and gray cars while woman opt for silver, brown, gold, beige, blue and yellow vehicles?

Men and Women Prefer Different Color Cars

According to the search and compare car website, these trends were exposed after studying search inquiries over a 12 month timespan. The site reports “hundreds of thousands of consumers” consult iSeeCars.com for information about new and used cars, but did not include the exact number of men and women who participated in this study.

Nevertheless, the statistics are compelling. Here is the list of male preferred vehicle colors and the likeliness of men searching for these cars over women:

MEN are 3 percent more likely to search for RED cars
MEN are 8 percent more likely to search for ORANGE cars
MEN are 6 percent more likely to search for BLACK cars
MEN are 0 percent more likely to search for WHITE cars
MEN are 8 percent more likely to search for GREEN cars
MEN are 0 percent more likely to search for GRAY cars

Women, on the other hand, seem to prefer completely different car colors.

WOMEN are 2 percent more likely to search for SILVER cars
WOMEN are 1 percent more likely to search for BROWN cars
WOMEN are 3 percent more likely to search for GOLD cars
WOMEN are 7 percent more likely to search for BEIGE cars
WOMEN are 6 percent more likely to search for BLUE cars
WOMEN are 2 percent more likely to search for YELLOW cars

Why Do Men and Women Prefer Different Car Colors?

iSeeCars.com has some hypotheses about why, according to this report, men and women prefer different color cars. For instance, red, black and orange are popular colors for sports cars. All the while, white is the most popular shade for pickup trucks.

Similarly, silver, brown, gold and beige are often seen on minivans, sedans and station wagons – if at all. In the report, iSeeCars.com states that “Brown and gold/beige are not common car colors – only making up about 4 percent of the 30 million used car listings.” And even though women prefer blue cars 3.6 percent more than men, the most popular blue car is a minivan.

Therefore, it appears men are looking for sports cars and pickup trucks while women search for dependable family vehicles.

Further research could be done on this subject, but for now, it is interesting to read what one search and compare car website found when designating searches by gender. More so, it brings up an age-old question: “what does your car say about you?”

Read more Segmation blog posts about color theory:

Wacky and Wonderful Art Cars www.segmation.com

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Why Are School Buses Yellow?

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Do Men and Women See Colors Differently

Have you ever wondered if men and women have visual differences? After all, we don’t always see eye to eye.

Now you can put curiosity to rest; one study shows people of opposing genders disagree on hues. This means men and women experience different color perspectives.

Nevertheless, with new information comes new questions like, why? What causes this inconsistency?

How do Men and Women See Colors Differently?

Men and women rarely see the same color hues. It is common for males to require a longer wavelength than females in order to experience similar shades of certain colors.

Warmer colors have longer wavelengths than cooler colors. This means that reds and oranges are likely to appear bolder and stronger to men. Women, on the other hand, tend to see vibrant green hues with clarity and precision.

Males are also known to be better at identifying colorful detail from a distance, while women excel at this when colors are closer. In general, men are more sensitive to colors too. Yet, women have the ability to easily differentiate between slight changes in color.

What Causes Visual Differences in Men and Women?

Realizing men and women have different visual perspectives is interesting, but learning why opposite genders experience colors in unique ways is enlightening. To uncover this mystery, it is necessary to consult evolutionary theories. Let’s return to a time when men and women were known as “hunters and gathers.”

In addition to identifying details from a distance, males have keen senses for detecting fast moving objects and flashing lights. Ultimately, requiring longer wavelengths that exist in warmer colors also increases man’s attention to “fine detail and rapidly moving stimuli.” All the while, females excel at distinguishing colors close at hand. This implies men are naturally good at hunting, and women are purposed for gathering objects like nuts and berries.

This research does not prove that one gender sees color better than the other. Rather, men and women have different visual strengths that were, at one time, used in tandem to provide sustenance for themselves and their communities.