Have you ever considered selling your artwork at an art fair? Outdoor art festivals are a popular way of uniting artists with potential collectors and even gallery owners. At the larger art festivals, attendance can reach 250,000 and higher, which means a lot of eyeballs will have the chance to view your art! If that wasn’t enough to convince you, keep in mind that there are visual artists who report 6-figure annual incomes from selling their art at street festivals around the US.
Before you start applying to art festivals, do your research to find out which art fairs are best for you. Some art fairs are well-known and highly-regarded, while others are smaller and don’t generate as much foot traffic. When researching which art fairs to apply for, find out the answers to the following questions:
- How many people attend the art fair each year?
- Will any cash prizes be given, and if so, how many prizes and for what amounts?
- What is the booth fee?
- Does the art festival expect to collect a percentage of your sales?
- What is the location of the art fair? Similarly, how far will you have to drive? Will you have to stay in a hotel? What are the costs for this – and is it worth it, given the answers to the previous questions?
- Are you allowed to sell prints and cards of your work, or only originals? (Not all art festivals allow artists to sell reproductions of their work, but if they do, it’s a great way to boost your income and also spread your artwork further afield.)
The answers to these questions will help you decide which art festivals are worth your time, and which ones you can skip.
All in all, selling your art at art festivals is an excellent way to take your art career into your own hands. You can make connections with other artists, network with gallery owners and reach out to the general public. Rather than wait for a gallery to take on your work, you can take your art out into the world!