Tag Archives: easel

Marketing Art in the Digital World: An Introduction

By nature, artists are creative people – we are visionaries and dreamers. Artists are usually more comfortable behind the easel than in front of a calculator or spreadsheet.

Yet to be a successful artist in today’s world, you need to be a smart business person as well. It is important for working artists to have some degree of business knowledge in order to thrive in today’s art market. If this sounds daunting, just remember that art and business do not have to be like oil and water. When it comes to marketing and promoting your artwork, you have the advantage of using your imagination to conjure up innovative methods for selling your artwork.

These days artists have the advantage of pursuing both traditional and modern ways of marketing their artwork. Thanks to the Internet, it’s easier than ever for artists to share their work with a wide audience all over the world. Artists no longer have to wait for their “big break”, because they can create a buzz themselves. The Internet allows artists to take their careers into their own hands in a way that was never before possible.

How can artists use the Internet to market and promote their artwork?

A few examples of Internet marketing include: having your own website; writing your own blog; posting on related blogs; participating in social networking sites such as Twitter, Facebook; joining online art galleries and artist forms that are devoted specifically to the needs of artists… and the list goes on.

In future articles we will discuss various aspects of art marketing in greater detail. In the meantime, feel free to post any questions or ideas that you may have on the topic of marketing art, whether traditional (off-line) or contemporary (online).

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Take a Painting Holiday

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Lavender fields of Provence… Rolling hills in Tuscany… These are landscapes that have inspired artists throughout the centuries. If you’ve ever dreamed of standing in a wheat field with an easel and capturing the golden hues of a country sunset like van Gogh, or painting an explosion of red poppies spread across a peaceful pasture like Monet, then you can follow in the footsteps of your favorite artists by treating yourself to a painting holiday.

Painting holidays are growing in popularity amongst professional artists and Sunday painters alike. They offer the unique opportunity to travel, create art, and immerse yourself in a foreign culture. Painting holidays are the perfect opportunity to get away from the hustle and bustle of your everyday life and rejuvenate your passion for making art, all under the professional supervision of an instructor.

A painting holiday not only provides you with the time and space for making art – it also provides countless other benefits as well: experiencing other cultures, socializing with other artists, and receiving teacher supervision and support. Your hosts will be knowledgeable about the area and usually take you on outings to the market and to cafe and restaurants, so that you can get a taste for local life.

Most people go on organized painting holidays so they can be part of a group and interact with others. More independently-minded artists and travelers can also choose to create their own painting holidays. Some art centers in France and Italy offer self-directed artist retreats, where for a fee you receive room and board as well as studio space.

Although the most popular painting holidays take place in the French or Italian countryside, you can find painting holidays in nearly every country in the world, from England to Kenya. If you get tired of painting alone in your studio, consider taking a painting holiday!