DuPont | Outside The Lines

We all know that colors can conjure up various meanings and sometimes even feelings. The color red can convey power, passion, or caution. Blues and greens can evoke feelings of peace and tranquility. But what are the most popular colors out there?

The multimedia resource center for DuPont recently released the 2011 Global Automotive Color popularity report. This report made us curious to know what the popular color choices are, not only for cars, but for other material things like clothing, home decor, sports teams, and weddings.

According to DuPont’s Global Color Popularity Report, the most popular car colors in 2011 were white, solid, pearl, silver, and black. This is the first time in quite a while that whites have surpassed black and grey in popularity. The colors green and yellow came in last, leaving red, blue, and brown to fall somewhere in the middle.

In North America, white, black, and silver still ranked highest on the list for popular car colors. Green, yellow, and brown came in last, while grey, red, and blue took the middle ground. To view the report yourself and discover which colors were the most popular in numerous countries, visit the website below.

http://www2.dupont.com/Media_Center/en_US/color_popularity/

Color popularity can depend on many factors including seasons, fashions, and purpose. The popularity of a color is always subject to change as new styles, needs, and combinations come to the surface. It is also incredibly hard to determine the most popular color in many situations.

General surveys have revealed that blue is usually the most popular color overall. However, green has been a favored decorating color.

When it comes to sports teams, each team typically claims at least two primary (bold) colors. At the moment, the most popular color scheme for sports teams is red and black.

Popular fashion colors can change by the year or even by the season. Popular shoe colors are generally red, black, and silver. However, discerning popular hair colors is a bit trickier. Usually when we talk about hair color we are referring more to hues and shades than we are to actual colors. For those worried about fitting in to current fashion, platinum blonde is still “in,” as is blonde.

Popular wedding color combinations are also difficult to keep up with, but black and white seem to stay consistently popular. This year you may just be seeing a lot of neutral colors paired with small amounts of bright, eye-popping color.

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Do you notice art everywhere you look? Perhaps an interesting spiral staircase catches your attention. Or the simple beauty of a skyline. How about a piece of intricate architecture?

For those of us who are artistically minded, art always seems to find a way of manifesting itself into our daily lives.

But have you ever thought the color of your car could have just as much expression and thought put into it?

If you haven’t… think again! DuPont recently held their 2011 Annual Trend Show, this year dubbed “A Sense of Color.” The show aims itself at describing some of the emotions and dynamics behind color choices and how they represent individuals and groups in thought provoking new ways.

Color science and color theory are complex areas of study, revealing much about how we humans respond to color and its infinite implications. Clearly, research suggests entire books can be (and have been) written on the subject, making it a bit too lengthy for us to dive into at this moment! However, what we’re interested in today is DuPont’s use of categories to segment their ideas to best target their individual audiences.

Their first category was entitled “Déjà vu” – these colors were designed with DuPont members in mind. Colors were crafted around attaining a sense of heritage, strength, comfort, and thoughtfulness. They employed rich greens and reds named “Flashback” and “Green Velvet”, while another category “Sound of Silence” utilized a quiet and muted color spectrum, featuring colors that radiate a sense of calmness like soft hues named “Minor Gamut” and “Speechless” for their earthy tones.

The next category, “Touch of Blue” developed emotional aspects of color relating to our environment. Utilizing rich blues as well as dramatic light chrome and metallic hues, colors like “Tactile Teal” and “Tickled Blue” reveal a sense of environmental awareness. This group of colors is expected to increase in popularity as focus on maintaining our planet becomes more globally known.

The final category “Matter of Taste” created a color palette to spotlight international inspirations. Caramel, tangerine, greens, purples, and pinks made up some of the more pronounced colors found in this segment. These colors, considered a bit more radical, are aimed at the individual tastes of more eclectic (or eccentric!) buyers.

It’s clear that a lot of thought goes into the development of what colors your car is available in. So with a little shopping, it is easy to see you may very well be on your way to finding the color that best represents a small (and beautiful) piece of you and your artistic mind!

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