For many people, being colorblind is a way of life. There are no magic pills to take or corrective surgeries to explore. Once the diagnosis is reached, it is highly unlikely that a person will ever see beyond his or her dingy view of the world.
Unless he or she has the help of new age corrective lenses by EnChroma®, seeing color is near impossible.
Prescription glasses have been correcting eye problems for years. Now, Digital Color BoostTM technology is making up for what colorblind people lack. The journey to discover these compensatory lenses began about one decade ago. Scientists at Enchroma, the company that owns and distributes the Digital Color Boost sunglasses, were given grant money to find an optical solution to the age-old problem of colorblindness.
Scientist found that “…by filtering wavelengths of light, the color signal sent to the brain could be amplified.” Filtration is provided by the Digital Color Boost coating, which is sometimes put onto lenses 100 layers thick. From there, cuts are strategically made in the spectrum to manipulate incoming wavelengths. This allows some photons to pass through the lenses while others are blocked, which in turn introduces color to the colorblind.
The science and technology goes far beyond the scope of common thought, but EnChroma makes it easy to digest in the “How it Works” section on their website (http://enchroma.com/technology/how-it-works/).
Beyond the technology, the packaging of EnChroma sunglasses and the public’s reception of the product is anything but confusing. People are crazy about this product and how it remedies a problem that, for so long, people accepted as, “the way it is.”
Playwright Kelly Kittell told BoingBoing.net, “The first time I saw brick red I was so overwhelmed I stopped cold. Purple and lavender, where have you been all my life?” Lives are changing thanks to the new technology that is introducing them to a world of color.
Kittell goes onto admit that it is distracting to use the glasses at first. “You won’t be able to stop yourself from peeking under the glasses over and over again to verify your favorite gray sweater is actually a dusty rose. It is.”
His thoughts are confirmed by a young caucasian boy, the demographic who is the most likely to be diagnosed with color blindness. Owen’s mom and dad surprised him with EnChroma sunglasses one day. They recorded his reaction to share with the EnChroma blog. Check out Owen’s reaction as he challenges himself to keep the sunglasses on his face after being shocked by color: http://enchroma.com/call-for-enchroma-videos/.
EnChroma understands exactly what they do for the people whom they serve. Their tag line boasts: Color for the Colorblind. With digital color boost technology, they are doing what has thought of as impossible. They are introducing people with colorblindness to the world of color.
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