Tag Archives: diet

Food Never Looked So Good

Food Never Looked So GoodIn America, numerous grocery stores line a single street and entire television networks are dedicated to cooking shows. Alarm about nutrition labels and fad diets constantly have the spotlight of public attention. As a nation, Americans are obsessed with food.

This preoccupation allows little time to actually think about what is inside food. We seem to care less about the look, feel, taste and emotion that is associated with food than we do about the nutrition label. Even cultures that coalesce around foods they love to create, like Italians, may not fully grasp the entirety of what is inside their meals.

However, with the help of a culinary creative director and professional photographer, we are beginning to see what truly exists in every bite.

The Truth Behind ‘Cut Food’

Beth Galton and Charlotte Omnés are the masterminds behind a series of photos titled, “Cut Food.” To fully grasp the concept of this series, take the title seriously. This compilation of artwork involves food that is cut down the middle, giving viewers an inside look at the symmetry that lies in the middle of every bite.

In an NPR article, Maria Godoy recaps some of the most popular photographs. She writes, “… ‘Cut Food’ is a photo series that literally cleaves into edibles — hot dogs, ice cream, fried chicken and mashed potatoes with gravy — to reveal gorgeous geometric patterns tucked within.”

Many of their photographs have gone viral and are shared throughout the world. The foods they split and capture are common; most can be found in the grocer’s freezer. In fact, these pictures may even spark cravings.

Photographing Food

While photographing some food items seem harder to capture than others, Beth and Charlotte claim there is “little trickery” involved. This statement can be validated by the fact that these images, to be honest, are not entirely unique.

The ladies have put a spin on one of John Dominis’ pieces. In 1966, the late artist worked with beef rolls to discover and display the art that lay inside.

More recently, a research lab in Washington state published a six-volume resource book titled, “Modernist Cuisine: The Art and Science of Cooking.” Researchers used cutaway shots that were said to be “jaw-dropping.” Unfortunately, the price tag was jaw-dropping too. The book first retailed at $625.

On the other hand, the viral images of “Cut Food” can make the jaw-drop and mouth water at the same time.

A Universal Love of Food

The images Beth and Charlotte capture travel throughout the world. The artists’ marvel at the attention they get from people abroad. In a short video that follows the creative process behind “Cut Food” art, they say that the “universality [of their project] is amazing to watch.”

Their art is amazing for many reasons, but universality isn’t the first reason that comes to mind. After all, every people group, culture, tribe and tongue has to eat. Food is all around us. And more often than not, we love it.

Cut Food from Beth Galton Studio on Vimeo.

Read more Segmation blog posts about food art:

A New Art Form that Involves your Favorite Beverages

Simple, Creative Super Bowl Snack Ideas

The Color Red and its Many Meanings

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The Color Red and its Many Meanings

Stop and think about the color red.

… Get it? Stop and think. The color red conveys different meanings throughout the world. In North America, the color red is used for stop lights and stop signs. It also serves this purpose in other nations in addition to representing personal emotions.

According to incredibleart.org red also represents “Excitement, energy, passion, love, desire, speed, strength, power, heat, aggression, danger, fire, blood, war, violence, and all things intense and passionate.” In Eastern cultures, red indicates happiness.

Red comes in all shapes and sizes, but these meanings are rather consistent. Lately, however, red is a color of contradiction.

Red, a Color of Contradiction

The journal Appetite recently issued a new study that arrived at a simple conclusion: “the color red reduces consumption.” But don’t be quick to add “appetite suppressant” to its list of traits. For years, branding experts have been saying that red stimulates hunger. Karen Haller is a color and branding expert who confirms this by saying, “red triggers stimulation, appetite, hunger, and it attracts attention.”

It is no secret that people are drawn to the color red, after all, red lipstick, cocktail dresses, and roses are thought to be very alluring. How can it encourage one’s appetite while decreasing consumption?

Cognitive psychology researcher and author of the new study Nicola Bruno seeks to answer this question. She evaluates the consumption of 240 volunteers given popcorn, chocolate, or hand cream on different colored plates.

The CNN article covering this topic states, “On average, people ate less popcorn and chocolate when they were served on red plates compared to blue or white plates.” But this is not exclusive to food. “Moisturizing cream followed a similar trend. When testing hand cream on red plates, people used about half as much, on average, compared to cream on blue or white plates.”

Oliver Genschow, who studies consumer psychology at the University of Mannheim, agrees that “the study supports the idea that red reduces consumption.” However, the research only goes so far as to say this is a “subconscious” phenomenon. Should people know red decreases consumption, eating from red plates may not help them. Considering branding experts are convinced red triggers hunger, it is probably best to stop… and think about what’s on the plate.

Image made available by  luizfilipe on Flickr through Creative Common Licenses.

Read more Segmation blog posts about Color Psychology:

The Psychology of Color

Vehicle Safety and Car Color

Red and Green are an Unlikely Pair

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