Gregg Visintainer Finds an Emotional Outlet in Drawing

Most artists would agree that art is an emotional outlet of epic proportions. Art is truly miraculous in the way that it helps people process through difficulties. The amazing thing is that even when art is created in hard times, it somehow always turns out beautiful in some way. This is especially true if the artist created the art work from an authentic place emotionally. Gregg Visintainer is an artist who can identify with the idea that art is an emotional outlet. Not only that, for Gregg art has also become a major form of income.

Gregg Visintainer has been drawing since he was a child. In school the young artist would use his class time to perfect his art of drawing. While he loved drawing, Visintainer wasn’t convinced he could make a career out of it. As a result of this belief, Gregg essentially gave drawing up after high school.

When he was 24, after 6 years away from creativity, Gregg picked his art back up and began drawing again. This rebirth of art was brought on by an emotionally difficult time in Visintainer’s life. During this time he drew a piece titled “Lonely World.” This drawing took approximately 250 hours and 3 months to complete. Gregg so enjoyed expressing his emotions through “Lonely World” that he continued drawing, eventually establishing a company called Viz Art Ink.

Viz Art Ink features drawings made of pen and ink. The drawings are complex and full of hidden meaning. From far off, a Viz Art Ink drawing appears to contain one primary image, but when one gets closer it becomes clear that there are “hidden pictures, words, messages, and a lot of meaning that relates to each theme.”

Gregg has quite a following of fans, but his talent has also been noticed by big name companies like Volcom, Element Skateboards, DC Shoes, Dregs Skateboards, Skinit, Grateful Dead, Falken Tires, and Disney. In fact, Gregg has worked with each of these companies in the past few years.  It’s clear that these major companies see the value in Gregg Visintainer’s dynamic pen and ink drawings.

Even when they have abandoned their art for a season, true artists tend to find their way home to art making eventually, even if it takes them a lifetime to do it. Things didn’t take so long for Gregg Visintainer. Are you an artist who once forfeited creating art, only to return to art making during a difficult season of life? Tell Segmation your story in the “comments” section below.

Sources:

http://www.vizartink.com/pages/about-us

Coming soon: Just how far can technology go in assisting creativity? Read our upcoming blog post to find out.

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Company Uses Color to Create a Sense of Identity

The way color affects individuals is simply remarkable. Different tones can create moods, evoke emotions, and make statements. Brides understand this and often choose their wedding shades prior to making any other plans. Art therapists understand the power of color and utilize it for healing purposes. Also, nothing is as effective at setting an ambiance than color. It’s undeniable that shades and tones are forces to be reckoned with.

For J Public Relations, color has created a sense of identity as a company. JPR, a firm whose specialty is “eateries” and hotels, is truly unlike any professional office you have ever encountered. This is because it is bathed in pink. Pink walls and light fixtures, and even pink accessories and graphics grace the offices of J Public Relations. JPR’s kitchen even boasts this happy shade. This has many people asking one simple question: why pink?

Jamie Sigler Pescatello and Kim Julin Guyader, founders J Public Relations, were the brains behind the pink offices located in New York City. They chose the shade first because they favored it, and second because they believed it would make the firm distinct from competitors. Pescatello and Guyader also found the color to be “playful and powerful,” and thought it represented the firm’s personality.

When Pescatello and Guyader first visited their current office space they were less than impressed. In fact, they were downright frightened by the 3,300 square feet that used to be a law firm. The peeling wallpaper and dark color scheme of the offices almost scared the founders of JPR away, but over time they became convinced that they could create the work space they imagined. A few knocked-down walls and buckets of pink paint later, J Public Relations had offices that continue to inspire creativity in its 24 staff members (who are, by the way, all female, “though unintentionally”).

It turns out that the founders of J Public Relations had a brilliant idea when they dreamed of pink. The lovely color that has come to define JPR has attracted interviewers and is inspiring articles and blog posts. The office space of J Public Relations is an example of the amazing ability color has to create and cement a sense of identity.

http://www.utsandiego.com/news/2012/jun/22/pink-pays-dividends-pr-office/

Note: all pictures were found on J Public Relations’ website (http://www.jpublicrelations.com/expertise/ and http://theofficestylist.com/j-public-relations/)

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Colors to Market by…

Using a particular color to market a product or brand is nothing new — but it’s effectiveness has never been higher.

All colors have some sort of symbolism that contribute to traditions, cultures, religions, concepts, superstitions, and feelings. Some of these colors are even thought to stir physical reaction in people. This encourages companies and organizations to choose their branding colors carefully.

Mr. Marketing, Rob Weinberg offers this advice: “Extend your message with colors as you would your logo, tagline, URL or other branding tools. Reinforce your color choices at every turn and you should find people recognizing them…and you.”

Do you think this is true? To draw on an example from his article, Make Selling more Colorful (http://www.pomeradonews.com/2011/10/26/ask-mr-marketing-make-selling-more-colorful/), Weinberg points out how Tiffany and Company uses robin’s egg blue boxes to wrap jewelry. This has been so effective that the color is recognized as their own (even though no one can own a color). If another company chooses to use the same color, their products or services might be mistaken for the jewelry company. In this situation, the company who follows may generate business from doing so or they may be looked down upon as a cheap knock-off. In other words, they’d have to return to the drawing board — literally.

While this approach may not produce the desired results, the thought process is right on target. They noticed how a certain color attracts a niche market and encourages those people to buy a particular product. This means the start-up company is probably close to developing their own branding package with a carefully selected color scheme — just like Tiffany and Company.

Weinberg implies the chief reasons why companies and organizations use colors in their marketing campaigns and branding techniques is because they are effective tools for non-verbal communication. Since colors can evoke a physical response from individuals, company’s use all sorts of colors and color combinations to advance their purposes.

A good example of this is the color red, which is said to encourage the feeling of hunger. It also attracts attention, elevates heart rate and gets people excited. Therefore, is it a surprise that fast food chains like McDonalds, Wendy’s and Burger King all use red in their logos? At the time when fast food was becoming popular in American culture, a lot of thought was going into the cognitive and subconscious effects of colors. Confirming studies and business successes encouraged other companies to approach color branding with high regard. This is why American grocery stores like Costco, Jewel-Osco, and Winn-Dixie use the color red in their logos, along with pharmacy stores like Walgreens and CVS.

This branding technique is widely applied. With the competitiveness of the marketplace today, it is necessary for companies to perform some sort of market research, or in depth study of color before unveiling a campaign, logo or new color scheme.

After all, the secret is out. Colors are great marketing tools. Now, allow us to ask; what color defines and promotes you best?

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