color preferences | Outside The Lines

People love to travel both near and far. They enjoy taking in new scenes, exploring diverse cultures, eating eccentric food, and more. Visiting different places throughout the world adds richness to life and makes one fact clear: it is impossible to escape color. Then again, who would want to?

Every country has unique colors that travelers seek and citizens delight in. Plush green hills line Germany. Vibrant reds decorate China. Blue waters surround Greece. White sands dust the United States.

With an endless array of varying shades, it is hard to list the world’s color preferences. Still, every person has an answer to the question, “What is your favorite color.” Therefore, is it too much to ask, “What is the world’s favorite color?”

The Question

Three global marketing firms didn’t think so. Once posed with this question, they set out to find an answer. Cheskin, MSI-ITM, and CMCD/Visual Symbols Library conducted a survey that determined BLUE is the world’s favorite color.

The Answer

In the global study, 17 different countries were polled. Roughly 40 percent of the survey participants listed blue as their favorite color. Perhaps this has to do with the impact blue has on emotions; blues are often associated with tranquility. Varying shades of the color cause people to feel at peace. Blue is also the color most often associated with nature (blue sky, blue water). Could this be a factor why people everywhere share the same favorite color?

Other Findings

Purple came in a distant second as the world’s favorite color with only 14 percent popularity.
The world’s least favorite color is white.
Other non-related studies show people are more productive when they are surrounded by blue.

Is your favorite color blue? Why? If not, what is your favorite color?

Why do you think blue is favored among the rest of the colors throughout the world and in many cultures?

Also, Segmation is interested to know, what is the most colorful destination you’ve experienced? Share your story by leaving us a comment below or sign onto the Segmation facebook page to upload a picture.

Isn’t it a joy to live in this colorful world?

Read more Segmation blog posts about Favorite Colors Around the World:

The Most Colorful Cities In The World

The Stories Behind Holiday Colors

Blue Trees in Seattle

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How important is creativity to you? Do you enjoy expressing your creativity by incorporating art activities into everyday life? Do you try to be artistic at least once a week? Many times per month? Or whenever there is spare time in your busy schedule?

People who identify themselves as artistic often make time for creative expression on a regular basis. Unfortunately, a job can get in the way of spending time exploring these passions. Because of this, it is important to find a place of employment that compliments your unique energy and artistic flare. When working in an environment that hinders such expression, the creative spirit can wither away. As an artist, this can be harmful to your self-esteem and life satisfaction.

Have you struggled to balance your work life and creative ambitions? Many artists work full time jobs, and pursue other ventures they are passionate about outside work hours. Is this you? If so, does keeping up this busy schedule seem exhausting? A good solution is to work at a job, and in a position that speak to your creative nature.

Whether this means changing how you work in your current role, or searching for a new job that utilizes your artistic abilities, it is important for you to infuse your work world with unique creativity.

This is the very thought behind the Color Career Counselor, a popular assessment offered by Careerpath.com. This short test directs individuals to ideal jobs based on personal color preferences.

This test is created by Dewey Sadka, the author of The Dewey Color System (http://www.amazon.com/The-Dewey-Color-System-Choose/dp/1400050626). In a complimentary article, the short test is described as a tool you can use to find a job that speaks to your creative nature “by determining which primary, secondary and achromatic colors you prefer most and least.” The results of this test can enlighten you to understand:

Your unique approach to work.
Which work environments and career paths best suit your personality.
How you accomplish goal-oriented tasks and fulfill job expectations.

If you are searching for a job, or looking for a purposeful career, this full assessment may help guide you towards a place of employment that is in line with your personality and artistic interests.

Do you seek to gain clarity and creativity within your career? Let your favorite colors lead the way.

Sources:

Coming Soon:

Did you know that you can decorate your home office to inspire creativity? It’s true.

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