Tag Archives: category

Color Can Help You Understand Personality Types

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Would you like to maximize your efficiency in the workplace? Not many people would answer “no” to that question. Everyone desires to work at their highest capacity and fulfill their professional potential. The unfortunate truth is co-workers sometimes make operating at this level in the workplace difficult or even impossible. However, understanding the professional personalities of your co-workers will help you get along with the individuals you see forty-plus hours a week, and in so doing maximize the time you spend in the office.

Did you know that personality types can be matched with certain colors? It’s true. When you regularly associate a person’s professional personality with a specific color, it becomes easy to remember how best to interact with that individual. Here is a quick reference for assigning colors to your co-workers:

– Gold — Inclusive of about 46 percent of all employed persons, gold is by far the most common professional personality hue. A gold individual is typically goal-oriented and skilled at organizing processes and people.

– Red — Who in your office is “action-oriented, spontaneous and focused on the now?” Put those individuals into the ‘red’ category. Reds are great at making the office a fun place to be. Somewhere around 27 percent of employed persons are red.

– Green — While only 17 percent of the working population is considered green, those who fall into this category are highly valuable. Greens are relational, often working in human resources or advertising. Greens are also usually creative and expressive.

– Blue — Most workplaces cannot get along without those who fit into the ‘blue’ category. Blues “are theoretical, always driven to acquire knowledge, and are good at dealing with complex systems.” Which of your co-workers would you say is blue?

Every professional personality type fits into a color category. It’s helpful to know what colors your co-workers are, but it’s equally vital to know where you fall on the color spectrum. Allowing color to provide you with an understanding of different personalities can help you achieve great success in the workplace and build good rapport with each of your coworkers.

Sources:

http://www.usatoday.com/story/money/columnist/bruzzese/2013/03/03/on-the-job-opposites-complement/1955659/

Coming soon: Whether it be pink, green, blue or yellow, your favorite color can actually help you find an ideal career to pursue.

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Car colors: An Artistic Expression?

Do you notice art everywhere you look? Perhaps an interesting spiral staircase catches your attention. Or the simple beauty of a skyline. How about a piece of intricate architecture?

For those of us who are artistically minded, art always seems to find a way of manifesting itself into our daily lives.

But have you ever thought the color of your car could have just as much expression and thought put into it?

If you haven’t… think again! DuPont recently held their 2011 Annual Trend Show, this year dubbed “A Sense of Color.” The show aims itself at describing some of the emotions and dynamics behind color choices and how they represent individuals and groups in thought provoking new ways.

Color science and color theory are complex areas of study, revealing much about how we humans respond to color and its infinite implications. Clearly, research suggests entire books can be (and have been) written on the subject, making it a bit too lengthy for us to dive into at this moment! However, what we’re interested in today is DuPont’s use of categories to segment their ideas to best target their individual audiences.

Their first category was entitled “Déjà vu” – these colors were designed with DuPont members in mind. Colors were crafted around attaining a sense of heritage, strength, comfort, and thoughtfulness. They employed rich greens and reds named “Flashback” and “Green Velvet”, while another category “Sound of Silence” utilized a quiet and muted color spectrum, featuring colors that radiate a sense of calmness like soft hues named “Minor Gamut” and “Speechless” for their earthy tones.

The next category, “Touch of Blue” developed emotional aspects of color relating to our environment. Utilizing rich blues as well as dramatic light chrome and metallic hues, colors like “Tactile Teal” and “Tickled Blue” reveal a sense of environmental awareness. This group of colors is expected to increase in popularity as focus on maintaining our planet becomes more globally known.

The final category “Matter of Taste” created a color palette to spotlight international inspirations. Caramel, tangerine, greens, purples, and pinks made up some of the more pronounced colors found in this segment. These colors, considered a bit more radical, are aimed at the individual tastes of more eclectic (or eccentric!) buyers.

It’s clear that a lot of thought goes into the development of what colors your car is available in. So with a little shopping, it is easy to see you may very well be on your way to finding the color that best represents a small (and beautiful) piece of you and your artistic mind!

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