Tag Archives: cars

What Does Your Car’s Color Say About You?

What Does Your Car’s Color Say About YouFor starters, there is a strong possibility that your favorite car color gives away your gender.

A new report from iSeeCars.com reveals that men and women prefer different color cars.

Can you believe that men are more likely to search for red, orange, black, white, green and gray cars while woman opt for silver, brown, gold, beige, blue and yellow vehicles?

Men and Women Prefer Different Color Cars

According to the search and compare car website, these trends were exposed after studying search inquiries over a 12 month timespan. The site reports “hundreds of thousands of consumers” consult iSeeCars.com for information about new and used cars, but did not include the exact number of men and women who participated in this study.

Nevertheless, the statistics are compelling. Here is the list of male preferred vehicle colors and the likeliness of men searching for these cars over women:

  • MEN are 3 percent more likely to search for RED cars
  • MEN are 8 percent more likely to search for ORANGE cars
  • MEN are 6 percent more likely to search for BLACK cars
  • MEN are 0 percent more likely to search for WHITE cars
  • MEN are 8 percent more likely to search for GREEN cars
  • MEN are 0 percent more likely to search for GRAY cars

Women, on the other hand, seem to prefer completely different car colors.

  • WOMEN are 2 percent more likely to search for SILVER cars
  • WOMEN are 1 percent more likely to search for BROWN cars
  • WOMEN are 3 percent more likely to search for GOLD cars
  • WOMEN are 7 percent more likely to search for BEIGE cars
  • WOMEN are 6 percent more likely to search for BLUE cars
  • WOMEN are 2 percent more likely to search for YELLOW cars

Why Do Men and Women Prefer Different Car Colors?

What Does Your Car’s Color Say About YouiSeeCars.com has some hypotheses about why, according to this report, men and women prefer different color cars. For instance, red, black and orange are popular colors for sports cars. All the while, white is the most popular shade for pickup trucks.

Similarly, silver, brown, gold and beige are often seen on minivans, sedans and station wagons – if at all. In the report, iSeeCars.com states that “Brown and gold/beige are not common car colors – only making up about 4 percent of the 30 million used car listings.” And even though women prefer blue cars 3.6 percent more than men, the most popular blue car is a minivan.

Therefore, it appears men are looking for sports cars and pickup trucks while women search for dependable family vehicles.

Further research could be done on this subject, but for now, it is interesting to read what one search and compare car website found when designating searches by gender. More so, it brings up an age-old question: “what does your car say about you?”

Read more Segmation blog posts about color theory:

Wacky and Wonderful Art Cars www.segmation.com

Vehicle Safety and Car Color

Why Are School Buses Yellow?

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Vehicle Safety and Car Color

Vehicle Safety and Car ColorDid you know Volvo was the first car to incorporate seat belts? Advanced safety features come standard in many cars now. Some are even required by law. One way to make a car safer is to choose its exterior color wisely.

When looking to purchase a new vehicle, do you ask how safe its color is? This seems like a far out question but, as of late, studies are circulating about what happens when vehicle safety and car color collide. From a scientific standpoint, there is not enough research to back up these studies yet. Regardless, all research points to silver as the safest car color.

Car Color Safety Studies

  • Daimer Benz found that lighter car colors are more conspicuous than darker shades. This has to do with the way light colors draw attention from other drivers when on the road.
  • The University of California claims color influences how well individuals can judge distance between vehicles. Bright cars seem closer while dark colors appear further away. Light car colors are most accurate.
  • The University of Auckland in New Zealand made a connection between how the color of cars correlate with “rates of injury causing accidents.”

Silver is the Safest Car Color

Silver cars rank highest on the list of safe car colors, but light color cars are safer than darker vehicles. Lighter colors reflect more light than darker colors do. This means white and silver cars are easier to see from farther distances. They are more visible on the road.

The Role of Color Psychology

Did you know other vehicle colors on the road may impact how you react while driving?

Because colors can encourage a wide range of emotions and spur on energies that range between aggressive or calm, it makes sense that colors of surrounding cars may enhance our moods to some degree.

While no one is certain if car color is the newest safety feature, studies show darker color cars are involved in more accidents that lighter color cars. From this research, we can draw the conclusion that it is easier to notice light cars than darker ones.

How important is vehicle safety to you? Would you choose to drive a white or silver car based on this information?  What is your favorite car color and why?

Read more Segmation blog posts about Car Colors:

Car colors: An Artistic Expression?

The Color Popularity Contest: Cars, Weddings, Sports Teams, and Much More

The Benefits of Making Art Outside

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The Color Popularity Contest: Cars, Weddings, Sports Teams, and Much More

We all know that colors can conjure up various meanings and sometimes even feelings. The color red can convey power, passion, or caution. Blues and greens can evoke feelings of peace and tranquility. But what are the most popular colors out there?

The multimedia resource center for DuPont recently released the 2011 Global Automotive Color popularity report. This report made us curious to know what the popular color choices are, not only for cars, but for other material things like clothing, home decor, sports teams, and weddings.

According to DuPont’s Global Color Popularity Report, the most popular car colors in 2011 were white, solid, pearl, silver, and black. This is the first time in quite a while that whites have surpassed black and grey in popularity. The colors green and yellow came in last, leaving red, blue, and brown to fall somewhere in the middle.

In North America, white, black, and silver still ranked highest on the list for popular car colors. Green, yellow, and brown came in last, while grey, red, and blue took the middle ground. To view the report yourself and discover which colors were the most popular in numerous countries, visit the website below.

http://www2.dupont.com/Media_Center/en_US/color_popularity/

Color popularity can depend on many factors including seasons, fashions, and purpose. The popularity of a color is always subject to change as new styles, needs, and combinations come to the surface. It is also incredibly hard to determine the most popular color in many situations.

General surveys have revealed that blue is usually the most popular color overall. However, green has been a favored decorating color.

When it comes to sports teams, each team typically claims at least two primary (bold) colors. At the moment, the most popular color scheme for sports teams is red and black.

Popular fashion colors can change by the year or even by the season. Popular shoe colors are generally red, black, and silver. However, discerning popular hair colors is a bit trickier. Usually when we talk about hair color we are referring more to hues and shades than we are to actual colors. For those worried about fitting in to current fashion, platinum blonde is still “in,” as is blonde.

Popular wedding color combinations are also difficult to keep up with, but black and white seem to stay consistently popular. This year you may just be seeing a lot of neutral colors paired with small amounts of bright, eye-popping color.

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