Tag Archives: Business

Art Transforms Traditional Business Practices

2b Art Transforms Boring Business PracticesCreativity is finally being rewarded in the way (starving) artists have long deserved. Financially.

Graphic designers, bloggers, painters, crafters, photographers and others are making money by pursuing their passions. Thanks to websites that empower artists to market, sell and manage their artwork, art is becoming profitable business. Even more astounding is the fact that businesses are also profiting from art.

Here are three examples of traditional business practices being refreshed by the presence and power of art:

Art Transforms Life Insurance

Life insurance is a touchy subject. People don’t often get excited about policies that payout when they cease to exist. Nevertheless, life insurance is an important policy to hold. More so, it is a business that stands the test of time. However, Beagle Street, a life insurance company in the UK recognizes the need to breathe new life into this longstanding insurance practice. This is why they contract artists to create original artwork for them.2a Art Transforms Boring Business Practices

The artwork is not for their office walls or holiday greeting cards; the art is for their insurance policies. Each one of their client’s is given a printout of his or her policy, covered with a piece of original artwork. Not only does the colorful cover remind people to “Enjoy Life,” it also helps them find their life insurance policies – among a drab sea of white papers and black text – when the time is right.

Art Transforms Business Cards

What do Cisco, Intel, and Hubspot have in common? Aside from being some of the most recognizable names in business they share similar wall art. Each company has commissioned artwork from gapingvoid. Founded by a cartoonist, gapingvoid exists to “affect change in business and business culture.” And gapingvoid offers more than interior décor; it also transforms traditional, run-of-the-mill business cards.

Art Transforms Board Rooms                                         

2c Art Transforms Boring Business PracticesAttending a board meeting can be downright boring. But not for ABGC Architecture and Design. The design firm commissioned 22,742 LEGO bricks to create the board room table that sits in the office of a Dublin ad agency.

Art is breathing new life into traditional business practices. If conference room tables can be made of LEGOs, cartoons can be drawn on business cards and a life insurance policy can be as beautiful as life itself, then it seems art can transform any business.

What business should implement art next? And, what art practice has the potential to become the next big business?

Read more Segmation blog posts about art and color:

Choosing a Color for Your Business Brand

Office Paint Colors and Effective Employees

Use Color to Change Employees’ Job Performance

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Choosing a Color for Your Business Brand

business,color,brand,blue,choose,customers,pink,colors

Are you searching for a color for your business brand? If so, you are not alone. Small business owners everywhere are thinking about what colors should be representative of their particular business brand. When it comes to business brands, color is extremely important. This is because certain hues can increase positive feelings, whereas other shades can cause a consumer to feel overwhelmed. Read on to find the perfect color for your business brand.

Allow the following color chart to help you decide what shade to choose for your business brand:

— Red — This bold hue increases heart rate and respirations. If you want your business logo/materials to grab customers’ attention, try red.

— Blue — Did you know that “cool blue is perceived as trustworthy, dependable, fiscally responsible and secure”? If you want your business to feel highly professional, opt for blue.

— Green — Do you want to cause your customers to feel relaxed? If so, choose light green. To increase feelings of serenity and health, go for a darker green.

— Pink — Pink is becoming an increasingly popular business brand color. Hot pink is fun and exciting, and may bring a feeling of youthfulness to customers. Light pink is romantic, and “dusty pinks appear sentimental.”

Many small business owners opt for more than one color for a business brand. Here are a few color combinations that are both professional and lovely:

— Tan, brown and light blue

— Cream, black and gold

— Mocha and sage

Business owners often incorporate the color of a brand into their offices/headquarters. This makes the color they choose even more important, since their employees and customers will be seeing it regularly. Some work atmospheres will need to be soothing, whereas others should be more exhilarating. Cool colors, such as blues and greens, are notorious for relaxing the mind and body. Conversely, bold colors, such as red, may have the capacity to energize employees and customers.

What color is your business brand? Why did you choose that particular color? Share with Segmation by commenting on this blog post today.

Sources:

http://www.entrepreneur.com/article/175428

http://www.ehow.com/way_5163092_business-decorating-ideas.html

If you liked this Segmation blog post, you will enjoy:

— Office Paint Colors and Effective Employees

https://segmation.wordpress.com/2013/05/03/office-paint-colors-and-effective-employees/

— Fabulous Floral Designs with Painted Counterparts Makes Art Alive

https://segmation.wordpress.com/2013/04/28/fabulous-floral-designs-with-painted-counterparts-makes-art-alive/

— Frans Hals — Dutch Portrait Painter

https://segmation.wordpress.com/2013/04/17/frans-hals-dutch-portrait-painter/

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Do Not Disturb Signs: Putting a Sweet Twist on a Clear Message

Do Not Disturb

The words, “Do Not Disturb” have never sounded so sweet, or looked so unique.

Hotels and other lodging destinations are becoming more creative about how they approach this straight-forward message. And they aren’t the only ones; these signs are no longer exclusive to places where people rest their heads for a night or two. Artistic versions of these signs are appearing everywhere. Specialty shops, Ebay, and even Etsy has entire art sections dedicated to putting a sweet twist on the universal thought — leave me alone!

Wackiest Hotel Do-Not-Disturb Signs

Le Parker Meridien in New York

While these signs make some chuckle, to others they are tools for marketing. There is even one man who has made collecting a hobby of collecting this signage. Edoardo Flores, is a retired civil servant from Italy. He has the largest collection and online database of “Do Not Disturb” signs. On his website, he states how his addiction collection “started by chance with a ‘do not disturb’ sign taken as a souvenir from a hotel in Pakistan.” He continues to say that his collection is inching close to 6,800 signs from over 180 countries. He still collects these souvenirs and is happy to talk to anyone who shares his interest, or has come across a classic door sign. You can e-mail Edoardo at dndcollector@gmail.com. Also, peruse through much of the  “Do Not Disturb” sign collection on his Flickr account.

Do Not Disturb

The Dylan in Dublin Ireland

Traditionally, a “Do Not Disturb” sign has been placed on the doorknob to let others know they should not enter. This is why they are most often seen in hotels or locations of public lodging. It is a nice way to let staff members, like housekeeping, know that they are not to enter a guest’s domain. In some hotels, rather than having a “Do Not Disturb” sign, they have a “Make Up the Room” sign, or a “Privacy Please” note to inform staff they are not to enter.

Another polite approach to granting or refusing one access is to apply a little creativity to the message. Hotels all over the world have use this technique to advance the straight-forward message with subtlety. In 2008, Embassy Suites held a contest to see who would soften the “Do Not Disturb” message by adding some humor. Over 7,000 people submitted ideas. The following 3 slogans won:


For some time now, creative slogans and artistic designs have been used to soften the straight-forward message, “Do Not Disturb.” If you want to see an endless arrangement of these creative techniques, view ABC News Travel Special called, “Do Not Disturb Me!!!

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How Pigments Create Color in Artist Mediums

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Have you ever wondered where the color in your paints actually comes from? For instance, what makes your ultramarine watercolors appear blue, and what makes your crimson pastels appear red? The answer is pigment. The pigments used to create artist mediums (such as paints, colored pencils, pastels, etc) consist of colored powder that is then mixed with various substances to create each specific medium.

The color intensity of each paint, pencil or pastel will depend on the ratio of pigment to filler. Filler is added to most commercial art mediums to “bulk up” the product. Higher quality art supplies will contain more pigment and less filler. Even though the result is a higher-priced medium, the cost is worth it for the better results that are achieved with the higher pigment content.

In addition to pigments, each medium has specific ingredients that give the medium its unique qualities:

  • Watercolors are created from a mixture of pigment and gum arabic (or synthetic glycol), which acts as a binder. Additives are often added to adjust the characteristics of the watercolors, altering qualities such as durability and sheen.
  • Acrylics consist of pigments dispersed in water and bound together with an acrylic medium.
  • Oil paints are made from a combination of pigments ground with an oil, such as linseed oil.
  • Pastels are a blend of pigments and a binder, such as gum tragacanth, gum arabic, or methyl cellulose. Pastels contain a higher percentage of pigment than any other art medium.

Commercially-made art mediums also typically contain preservatives and other ingredients, but you can easily make you own paints and pastels using the materials listed above, adjusting the hue and intensity of each color to your specific liking.

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