World | Outside The Lines

The New Year brings about new trends.

The world looks to midnight on January 1st as the dawn of a new year. Similarly, many people look to Pantone® to announce the year’s hot color trend.

Pantone is the authority on color. Much of the world acknowledges this company as the primary source of information on trending and complimentary color systems. Ironically enough, before deciding on the “Color of the Year”, Pantone surveys the world.

Searching for the Color of the Year

Pantone looks to entertainment, popular travel destinations, art exhibits, new artists, and various socio-economic conditions before choosing the color of the year. They also consider technology, textures, and worldwide sporting events before landing on the exact hue. Once Pantone’s decision is published, it influences fashion, interior design, branding, graphic design, product packaging and more.

Communicating with Color

Individuals and companies wait in anticipation for Pantone to reveal its color of the year. Color is one of the most powerful communication tools. Those who want to be seen and heard are sure to consult Pantone before crafting visual messages.

Pantone’s Color of the Year for 2014

Inspire and be inspired by Pantone’s Color of the Year: Radiant Orchid. Radiant orchid is said to be “…a captivating, magical, enigmatic purple….” In order to have a colorful year, however, it is important to have more than a single color option. This is why Pantone publishes entire color schemes that are appropriate for each season.

10 colors have made the cut for Spring 2014, also known as “A Season of Colorful Equilibrium”.

And for those who want to be perfectly color coordinated in fashion, décor, and more, check out Pantone’s color swatch book 35 Inspirational Color Palettes.

Very few aspects of life are black and white. We live in a colorful world. And Pantone is the global authority on color. See what will be trending next. Stay up to date with Pantone.

Semgation celebrates the world of color and is proud to be the world’s only digital paint by number game. Explore the many shades and patterns we have at Segmation.com.

Read more Segmation blog posts about Historic Artist:

Who Creates Color Trends?

What Color Should You Paint Your Home?

Unconventional Color Schemes in Art

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People love to travel both near and far. They enjoy taking in new scenes, exploring diverse cultures, eating eccentric food, and more. Visiting different places throughout the world adds richness to life and makes one fact clear: it is impossible to escape color. Then again, who would want to?

Every country has unique colors that travelers seek and citizens delight in. Plush green hills line Germany. Vibrant reds decorate China. Blue waters surround Greece. White sands dust the United States.

With an endless array of varying shades, it is hard to list the world’s color preferences. Still, every person has an answer to the question, “What is your favorite color.” Therefore, is it too much to ask, “What is the world’s favorite color?”

The Question

Three global marketing firms didn’t think so. Once posed with this question, they set out to find an answer. Cheskin, MSI-ITM, and CMCD/Visual Symbols Library conducted a survey that determined BLUE is the world’s favorite color.

The Answer

In the global study, 17 different countries were polled. Roughly 40 percent of the survey participants listed blue as their favorite color. Perhaps this has to do with the impact blue has on emotions; blues are often associated with tranquility. Varying shades of the color cause people to feel at peace. Blue is also the color most often associated with nature (blue sky, blue water). Could this be a factor why people everywhere share the same favorite color?

Other Findings

Purple came in a distant second as the world’s favorite color with only 14 percent popularity.
The world’s least favorite color is white.
Other non-related studies show people are more productive when they are surrounded by blue.

Is your favorite color blue? Why? If not, what is your favorite color?

Why do you think blue is favored among the rest of the colors throughout the world and in many cultures?

Also, Segmation is interested to know, what is the most colorful destination you’ve experienced? Share your story by leaving us a comment below or sign onto the Segmation facebook page to upload a picture.

Isn’t it a joy to live in this colorful world?

Read more Segmation blog posts about Favorite Colors Around the World:

The Most Colorful Cities In The World

The Stories Behind Holiday Colors

Blue Trees in Seattle

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