Category Archives: selling art

Introducing the High Sale Potential of Digital Art

Addie Wagenknecht’s ‘Asymmetric Love Number 2’ is in good company with Jeff Koons and Chuck Close as Lindsay Howard and the Paddles ON! crew gets a ‘le shout-out’ in this month’s Vanity Fair France! Digital art is captivating, provocative and out of the ordinary, but is it profitable? Even though some people are eager to spend millions of dollars to acquire fine art pieces from auction houses,

it is hard to imagine spending this kind of money and walking away with only a GIF or JPEG file. Nevertheless, demand for digital art continues to grow and even though it has a long ways to go before it reaches the steep price tags seen in the contemporary art marketplace, Phillips auction house recently proved that people are willing to pay big bucks for digital works of art.

Phillips art auction house, in partnership with blogging platform Tumblr and online art auction house Paddle8, recently put on an event called, “Paddles ON! The world’s first major commercial auction of work by digital artists.” On the Tumblr site, Paddles ON! is described as an exhibition and auction that brings together artists who are using digital technologies to establish the next generation of contemporary art.

The auction was a success. It drew a large audience and brought in nearly one-hundred thousand dollars in sales. According to an article in Complex Art+Design, some of the high sellers included:

  • $16,000 – Aymmetric Love Number 2, an angular chandelier made of security cameras
  • $15,000 – Pixel, a wall sculpture
  • $11,000 – Americans!, a software-drive animation

Seeing the profitable nature of digital art was not only exciting for the sellers. For Phillips auction house and others involved with Paddles ON!, it marked a defining moment in the evolution of contemporary art. Auction curator Lindsay Howard says, “For 20 years it’s been universities and non-profit organizations that have been the primary support system for digital art.” With great enthusiasm and high earnings, it is believed that the for-profit auction may be another place where digital artists can go to display and sell their work.

It looks like a new day is dawning for digital artists, as well as Phillips auction house. Phillips, which was founded by Harry Phillips who once served as senior clerk to James Christie of Christie’s auction house, is well positioned to dominate the digital art market. Being smaller than Christie’s and Sotheby’s allows Phillips to take on the risk of selling digital art. From the success of this first auction, it seems hosting digital artwork could come with great reward.

The future of digital art sales is uncertain but Phillips and Tumblr will continue to paddle on. The art auction goes to London next.

Read more Segmation blog posts about digital art

Inspiring Digital Art

“The Pixel Painter”

Marketing Art in the Digital World: An Introduction

Be an Artist in 2 minutes with Segmation SegPlay® PC (see more details here)

Segmation

Join us on FacebookSegPlay® Mobile iTunes now available for iPhone and iPad

www.segmation.com

Marketing Art in the Digital World: An Introduction

By nature, artists are creative people – we are visionaries and dreamers. Artists are usually more comfortable behind the easel than in front of a calculator or spreadsheet.

Yet to be a successful artist in today’s world, you need to be a smart business person as well. It is important for working artists to have some degree of business knowledge in order to thrive in today’s art market. If this sounds daunting, just remember that art and business do not have to be like oil and water. When it comes to marketing and promoting your artwork, you have the advantage of using your imagination to conjure up innovative methods for selling your artwork.

These days artists have the advantage of pursuing both traditional and modern ways of marketing their artwork. Thanks to the Internet, it’s easier than ever for artists to share their work with a wide audience all over the world. Artists no longer have to wait for their “big break”, because they can create a buzz themselves. The Internet allows artists to take their careers into their own hands in a way that was never before possible.

How can artists use the Internet to market and promote their artwork?

A few examples of Internet marketing include: having your own website; writing your own blog; posting on related blogs; participating in social networking sites such as Twitter, Facebook; joining online art galleries and artist forms that are devoted specifically to the needs of artists… and the list goes on.

In future articles we will discuss various aspects of art marketing in greater detail. In the meantime, feel free to post any questions or ideas that you may have on the topic of marketing art, whether traditional (off-line) or contemporary (online).

Be an Artist in 2 minutes with Segmation SegPlay® PC (see more details here)

Segmation

SegPlay® Mobile iTunes now available for iPhone and iPad