Category Archives: Online sales

Introducing the High Sale Potential of Digital Art

Addie Wagenknecht’s ‘Asymmetric Love Number 2’ is in good company with Jeff Koons and Chuck Close as Lindsay Howard and the Paddles ON! crew gets a ‘le shout-out’ in this month’s Vanity Fair France! Digital art is captivating, provocative and out of the ordinary, but is it profitable? Even though some people are eager to spend millions of dollars to acquire fine art pieces from auction houses,

it is hard to imagine spending this kind of money and walking away with only a GIF or JPEG file. Nevertheless, demand for digital art continues to grow and even though it has a long ways to go before it reaches the steep price tags seen in the contemporary art marketplace, Phillips auction house recently proved that people are willing to pay big bucks for digital works of art.

Phillips art auction house, in partnership with blogging platform Tumblr and online art auction house Paddle8, recently put on an event called, “Paddles ON! The world’s first major commercial auction of work by digital artists.” On the Tumblr site, Paddles ON! is described as an exhibition and auction that brings together artists who are using digital technologies to establish the next generation of contemporary art.

The auction was a success. It drew a large audience and brought in nearly one-hundred thousand dollars in sales. According to an article in Complex Art+Design, some of the high sellers included:

  • $16,000 – Aymmetric Love Number 2, an angular chandelier made of security cameras
  • $15,000 – Pixel, a wall sculpture
  • $11,000 – Americans!, a software-drive animation

Seeing the profitable nature of digital art was not only exciting for the sellers. For Phillips auction house and others involved with Paddles ON!, it marked a defining moment in the evolution of contemporary art. Auction curator Lindsay Howard says, “For 20 years it’s been universities and non-profit organizations that have been the primary support system for digital art.” With great enthusiasm and high earnings, it is believed that the for-profit auction may be another place where digital artists can go to display and sell their work.

It looks like a new day is dawning for digital artists, as well as Phillips auction house. Phillips, which was founded by Harry Phillips who once served as senior clerk to James Christie of Christie’s auction house, is well positioned to dominate the digital art market. Being smaller than Christie’s and Sotheby’s allows Phillips to take on the risk of selling digital art. From the success of this first auction, it seems hosting digital artwork could come with great reward.

The future of digital art sales is uncertain but Phillips and Tumblr will continue to paddle on. The art auction goes to London next.

Read more Segmation blog posts about digital art

Inspiring Digital Art

“The Pixel Painter”

Marketing Art in the Digital World: An Introduction

Be an Artist in 2 minutes with Segmation SegPlay® PC (see more details here)

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Will Artspace Become the World’s Next Major Online Marketplace?

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Online marketplaces are extremely profitable.

To say that online marketplaces such as Ebay and Amazon are highly profitable is an understatement. Without a doubt, people everywhere love the convenience of shopping from the comfort of their laptop. These days, individuals can even buy groceries on the Internet. But did you know that art is the latest rage in online sales? It’s true. In fact, many high-profile artists are selling their artwork online.

The beauty of purchasing online

Purchasing products online can be a beautiful thing. Why? First, online prices are often lower than in-store prices. This is due to a lack of overhead experienced by sellers. Additionally, it is easy for purchasers to find exactly what they are searching for because of the vast amount of product available on the Internet. Also, shopping online is simply convenient! All of these factors combined make online shopping overwhelmingly popular.

Will Artspace become the next major online marketplace?

One online art marketplace, Artspace, is making strides in the world of art as well as the world of online sales. As stated on artspace.com, “At Artspace, we’re changing the way the world experiences art. Our mission is to help collectors and aspiring collectors discover, learn about and collect fine art.” Artspace’s excellent website features sections where viewers can learn about art, artists, partners, collections, and private sales.

Artspace offers quality pieces of artwork for sale on its website. These works of art range anywhere from a couple of hundred dollars to thousands of dollars a piece. Prestigious individuals are among Artpace’s featured artists, and buyers from all over the world are responding positively to the quality product being offered on this online marketplace. Artspace has people wondering if it will soon take a place beside some of the biggest online marketplaces.

Could Artspace become the world’s next major online marketplace? Share your opinion with Segmation by leaving a comment below.

Sources:

http://www.artspace.com/

http://www.artspace.com/about

http://ezinearticles.com/?Benefits-of-Online-Shopping&id=300201

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Be an Artist in 2 minutes with Segmation SegPlay® PC (see more details here)

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