Category Archives: Marketing Art in the Digital World

The Graffiti Artist and Street Vendor

The Graffiti Artist Street VendorThe streets of New York City are littered with street artists. Those who succeed at this trade often combine unique artistic ability with marketing efforts. Beyond taking time to create numerous works, they have to sell them too. This is not always easy. In fact, it is downright hard, even for a world famous artist.

Banksy is a world famous graffiti artist.

While Banksy is not his birth name, art featuring this “tag” can be found decorating cities throughout the world. Beyond this talent, Banksy uses film and traditional canvas paintings to advance his position as a political activist. His satirical style, stenciling technique, and creativity lead to priceless masterpieces.

Of course “priceless” is an exaggeration. His work sells quite well, considering those who purchase it usually have to assume responsibility for cleaning it off the walls of city property. Yet the sliding scale of his work is drastic. A piece that sells for $249,000 in one venue may only sell for $60 in another.

Banksy’s Street Vendor Experiment

This was the case when Banksy arranged for an anonymous sidewalk art booth be erected in New York City’s Central Park. A piece titled, “Love is in the Air,” was on the table, listed at $60. This summer, a limited edition of the same work sold in auction for a quarter of a million dollars.

Banksy hired a man to sit in front of the booth and sell art work. He recorded the day’s happenings and created a two and a half minute Youtube video. Throughout the course of the day, only $420 was earned.

Regardless of sitting in front of a sign that read, “Spray Art,” (which was painted in Banksy’s signature stencil print) no one knew the vendor was selling original artwork signed by Banksy.

The Value of Art

What can be gained from the experiment in Central Park? Nothing, according to Banksy. He does not admit any motivation behind this stint. Instead, he describes the act with the following statement:

“I know street art can feel increasingly like the marketing wing of an art career, so I wanted to make some art without the price tag attached. There’s no gallery show or book or film. It’s pointless. Which hopefully means something.”

But this display was not pointless. It says something about the value of art. More so, it reinforces the saying, “you better shop around.” A few lucky people got one heck of a deal that day.

Image found on Opticalspy.com http://www.opticalspy.com/high-speed-photography-gallery.html.

Read more Segmation blog posts about Art and Retirement:

More Marketing Tips for Artists

The World’s Favorite Color

Marketing Art in the Digital World: An Introduction

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Marketing Art in the Digital World: An Introduction

By nature, artists are creative people – we are visionaries and dreamers. Artists are usually more comfortable behind the easel than in front of a calculator or spreadsheet.

Yet to be a successful artist in today’s world, you need to be a smart business person as well. It is important for working artists to have some degree of business knowledge in order to thrive in today’s art market. If this sounds daunting, just remember that art and business do not have to be like oil and water. When it comes to marketing and promoting your artwork, you have the advantage of using your imagination to conjure up innovative methods for selling your artwork.

These days artists have the advantage of pursuing both traditional and modern ways of marketing their artwork. Thanks to the Internet, it’s easier than ever for artists to share their work with a wide audience all over the world. Artists no longer have to wait for their “big break”, because they can create a buzz themselves. The Internet allows artists to take their careers into their own hands in a way that was never before possible.

How can artists use the Internet to market and promote their artwork?

A few examples of Internet marketing include: having your own website; writing your own blog; posting on related blogs; participating in social networking sites such as Twitter, Facebook; joining online art galleries and artist forms that are devoted specifically to the needs of artists… and the list goes on.

In future articles we will discuss various aspects of art marketing in greater detail. In the meantime, feel free to post any questions or ideas that you may have on the topic of marketing art, whether traditional (off-line) or contemporary (online).

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