Having trouble selling your artwork in an economically unstable time? Here are some marketing ideas to consider that will help you maintain a steady income and let your art support you.
TIP # 1 – Put Your Art on Sale
If you have had difficulty selling a few pieces, offering them at a sale price might be the perfect strategy to try. It is better to sell a piece at a discounted price than to not sell it at all. Just be sure to get the word out about your sale. The more people who know about it, the better it will be for you.
TIP # 2 – Remember that Your Art is Your Business Card
Potential buyers have to see your work before they consider purchasing it. The more they se your art, the more familiar you become. As an artist you don’t always have to have a public presence, so let your artwork maintain that presence for you.
- Renting your work out to corporations or small businesses (Think medical offices or bookstores), lets your work advertise for itself. It also means you have a steady rental fee income
- Make sure you pick an appropriate place to showcase your work. If a restaurant wants to rent you art just make sure that customers will see it. Also, make sure that the restaurant has your contact information for individuals interested in your art.
TIP # 3 – Installment Plans
If you don’t already using installment plans, implementing the options for you buyers is an easy way to reduce the stress your buyers feel if they are working off a budget. Installment plans ensure a monthly income, but they can also help a buyer purchase a piece without having to pay one lump sum. Just make sure that you and the buyer are in agreement on the price to be paid per month and when the payment needs to be made each month. A written contract is the best way to ensure that you receive your payments.
TIP # 4 – Make a Trade
Many people still operate by trading goods and services. As an artist, you may encounter buyers that benefit you better by providing a service rather than handing you a check. For example, if your buyer is a web designer, consider trading your piece of art in exchange for the individual designing a website for you. Just make sure that you are trading your artwork for something of equal or greater value.
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Take a leisurely walk around your local art supply store. Does being around art supplies excite you? Or does it overwhelm you?
Do you think this is true? To draw on an example from his article, Make Selling more Colorful (
A good example of this is the color red, which is said to encourage the feeling of hunger. It also attracts attention, elevates heart rate and gets people excited. Therefore, is it a surprise that fast food chains like McDonalds, Wendy’s and Burger King all use red in their logos? At the time when fast food was becoming popular in American culture, a lot of thought was going into the cognitive and subconscious effects of colors. Confirming studies and business successes encouraged other companies to approach color branding with high regard. This is why American grocery stores like Costco, Jewel-Osco, and Winn-Dixie use the color red in their logos, along with pharmacy stores like Walgreens and CVS.
Outside The Lines 