Category Archives: Favorite Color

Why Is Your Favorite Color Your Favorite Color?

Psychology of Color - Segmation Digital Art GameYou probably have a favorite color, but chances are you rarely stop to think about why you are drawn to this particular hue.

For years, psychologists have been claiming that people are drawn to choice shades for particular reasons. This means that, whether you know it or not, there is good reason why your favorite color is your favorite color.

What is Your Favorite Color?

It is likely that your preference stems from personal tastes and the culture that surrounds you. After all, we develop color affinities at young ages. For instance, to make conversation with a child, it is common to ask, “What is your favorite color?” Therefore, it makes sense to think that these hues have an influence on our personalities as we age too. According to some psychologists and color experts, our favorite colors reflect parts of our personalities, but how?

One artist who correlates colors with personality traits is Oliver Munday. His color maps recently made their way into a highly anticipated book on color, ROY G. BIV: An Exceedingly Surprising Book About Color (Bloomsbury 2013).

Color Maps of Your Favorite Colors

The color maps explore long held truths about colors as well as historical events and phenomenon related to specific colors. Like, did you know the yellow pencil can be traced back to Ch’ing dynasty in China? At the time, yellow was the “exclusive imperial color for the country” (Huffingtonpost.com).

Take a look at Munday’s color map of black. “Miserable Ecstasy” and “The Vast and The Minute” it says in bold. Nobody needs to ask why these sayings are associated with the shade because they make perfect sense. As the color map enfolds them into historical events and phenomenon, like “The curious science of ink” and “Glossy vs. matte blacks,” readers begin to learn facts about their favorite color and become enlightened as to why they prefer certain shades.

Emotional Connections to Color

To some, it is fascinating to learn that the reason our favorite colors are our favorite colors are rooted in history. However, most of us understand that there are emotional reasons why we connect with certain shades. Empower-Yourself-With-Color-Psychology.com lays out what your favorite color says about you on an emotional level. Click on the link to find out what your favorite hue reveals.

If you’ve never stopped to think about why your favorite color is your favorite color, take time to explore this thought today. Use the resources and links provided in this post to identify the historical significance and emotional ties you have to your choice hue.

We live in a colorful world. Learning about your favorite color may enlighten you.

Read more Segmation blog posts about color psychology:

The Psychology of Color

Colors Change What is Beautiful

Art Therapy Treats more than the Heart

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The World’s Favorite Color

The World’s Favorite Color 1People love to travel both near and far. They enjoy taking in new scenes, exploring diverse cultures, eating eccentric food, and more. Visiting different places throughout the world adds richness to life and makes one fact clear: it is impossible to escape color.  Then again, who would want to?

Every country has unique colors that travelers seek and citizens delight in. Plush green hills line Germany. Vibrant reds decorate China. Blue waters surround Greece. White sands dust the United States.

With an endless array of varying shades, it is hard to list the world’s color preferences. Still, every person has an answer to the question, “What is your favorite color.” Therefore, is it too much to ask, “What is the world’s favorite color?”

The Question

Three global marketing firms didn’t think so. Once posed with this question, they set out to find an answer. Cheskin, MSI-ITM, and CMCD/Visual Symbols Library conducted a survey that determined BLUE is the world’s favorite color.

The Answer

In the global study, 17 different countries were polled. Roughly 40 percent of the survey participants listed blue as their favorite color. Perhaps this has to do with the impact blue has on emotions; blues are often associated with tranquility. Varying shades of the color cause people to feel at peace. Blue is also the color most often associated with nature (blue sky, blue water). Could this be a factor why people everywhere share the same favorite color?

Other Findings

  • Purple came in a distant second as the world’s favorite color with only 14 percent popularity.
  • The world’s least favorite color is white.
  • Other non-related studies show people are more productive when they are surrounded by blue.

Is your favorite color blue? Why? If not, what is your favorite color?

Why do you think blue is favored among the rest of the colors throughout the world and in many cultures?

Also, Segmation is interested to know, what is the most colorful destination you’ve experienced? Share your story by leaving us a comment below or sign onto the Segmation facebook page to upload a picture.

Isn’t it a joy to live in this colorful world?

Read more Segmation blog posts about Favorite Colors Around the World:

The Most Colorful Cities In The World

The Stories Behind Holiday Colors

Blue Trees in Seattle

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