Category Archives: colors

You Are What You Wear

You Are What You WearColor is both symbolic and persuasive. For instance, red means stop. It also arouses feelings of excitement. Have you ever been at a red light and seen a McDonalds sign? At that moment, did you start craving an ice cream cone, french fries, or a hamburger? This occurrence seems all too common.

Color, Psychology, and Marketing

Companies use color in powerful ways. Branding is an art, not an afterthought. It is also an area of study. Companies use color psychology to better understand how they ought to sell products, promote services, and represent their purposes. After understanding the impact colors have on people’s psyches, companies use this information to decide on what logos, websites, and uniforms they will use.

UniFirst Corp is a company that provides specialized uniforms to companies throughout the United States and Canada. The director of marketing claims that “Utilizing the psychology of colors can help reinforce a sought after business image or message…”. He goes onto say that consumers may connect more with a company’s uniform choice than its logo because a uniform is “… being worn by a real person, someone who embodies that brand and makes the brand more tangible to them.”

Effective Uniform Colors

According to UniFirst, the colors below have common perceptions and are often worn by people in certain roles.

White: pure and clean (worn by doctors and nurses to imply sterility)

Black: power and authority (helps project knowledgeable expertise)

Green: calming and growth and fertility (favored by landscapers/garden centers)

Purple: royal and dignified (helps suggest “premium” products and services)

Orange: warm and vibrant (used to create a playful business environment)

Silver: prestige and scientific (often the choice of high-tech companies)

Red: excitement and confidence (tends to be used to distinguish employees in expansive business settings)

Blue: Trust and belonging (the most popular color used in all businesses)

Yellow: Warmth and happiness (used to promote a general sense of well-being)

Gold: Elite and prestigious (fosters a sense of the very best)

Another color that needs to be mentioned is brown. Brown relays a sense of reliability. And who knows this better than a little company called UPS? Their uniforms are easy to recognize and symbolize their reliable services and on time deliveries.

When employees wear colourful uniforms, they embody the missions of their companies.

If you don the apparel of your employer, get to know what their colors mean. Knowing the meaning behind these colors may help to boost your confidence and make you proud of the brand you represent.

Read more Segmation blog posts about Business Branding:

Colors to Market by…

Choosing a Color for Your Business Brand

Office Paint Colors and Effective Employees

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Coral Reefs: Rainforests of the Sea

www.segmation.comSegmation is getting ready to go to the beach for vacation and one thing we can not wait to explore is the beautiful coral reefs. They are so colorful and full of beautiful art. What though is Coral reefs? Coral reefs are underwater structures made from calcium carbonate secreted by corals. These are tiny animals called polyps which have hard bodies which support and protect their bodies Coral Reefs are sometimes referred to as the “rainforests of the sea”, because they contain the most diverse ecosystems on Earth.

A coral reef is a community of living organisms. It is made up of plants, fish, and many other creatures. Coral reefs are some of the most diverse ecosystems in the world. They are home to about 25% of all marine life! www.segmation.com

Coral reefs need water that is between 68 – 82°F (20 – 28°C), which is often located along the eastern shores of land. Reefs usually develop in areas that have a lot of wave action because the waves bring in food, nutrients and oxygen to the reef. Waves also prevent sediment from falling on the reef. Reefs need calcium from the water to grow, which is more often available in shallow warm waters.

The Great Barrier Reef is the largest coral reef. It is made up of over 2 900 individual reefs and 900 islands stretching for over 2 600 kilometers off the northeast coast of Australia. Think of them as the “rainforests of the oceans.” Containing sponges, sea slugs, oysters, clams, crabs, shrimp, sea worms, starfish, sea urchins and more. www.segmation.com

Coral reefs are being destroyed at an alarming rate. It is estimated that we have already lost 10% of the worlds reefs, and scientists say that in the next 50 years many of the coral reefs on Earth will be gone. This destruction is often connected with human activity: pollution, sewage, erosion, irresponsible fishing, poor tourism practices, and global warming.
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Sources:

Coral Reefs

More Coral Reefs

Read more Segmation blog posts about Art and Color:

Red and Green are an unlikely pair

Color the Universe ..Beige

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Art Illuminates Science

Fabian_Oefner_Dancing_Colors_08_1500Until recently, common technology could not capture the fine details of life. A new age is upon us now. The slim and sleek devices many people carry in their back pockets are able to capture information and images that were unavailable a few years ago.

One man uses advancements in technology to artistically illuminate science. He is getting a lot of attention as a unique individual who is scientifically astute and creatively brilliant.

Merging Science and Art

Many people have thought this merger was near impossible thanks to a common misconception that humans either think with the right side of their brains or the left. As the saying goes, people are either smart with numbers and figures or see the world to creative lenses. Clearly, this is not the case anymore.

Fabian Oefner is a Swiss photographer who is contradicting this inescapable myth. Oefner goes to great lengths to put the intricacies of the world on display for all to see and experience. Using art and intelligence, he is bringing science to the public in a very creative way.

A Photographer’s Connection

He acknowledged the misnomer mentioned above in a recent TED Talk. He said, “If you look at science, science is a very rational approach, whereas art on the other hand is usually an emotional approach to its surroundings.” In recognizing this, he has made it his goal to merge these scenes and create a single image. He wants the collaboration of art and science to move a person by activating his or her mind and emotions.

Two of Oefner’s art pieces, of many, include the visibility of a sound wave and the combustion of flammable alcohol. He records the science projects with a state-of-the-art “camera that shoots 3,000 frames per second.”

Visualizing Sound: Oefner sets tiny, multi-colored crystals atop a piece of foil that rests on a speaker. When the music moves the crystals his camera captures the art of sound.

Capturing Combustion: In a second piece of artwork, he uses items a person may find in his or her home to create an explosive shot. Setting fire to a bottle of whiskey, he freezes a flame.

Fabian Oefner does not stop there. He continues to mesmerize the world with the reality of science through the vehicle of art.

More of his pieces can be viewed on this CBS news slideshow: http://www.cbsnews.com/2300-205_162-10018481.html.

Read more Segmation blog posts about Art and Science:

Extracting Art from Science

Art and Science – A Genius Combination

Art and Science – A Genius Combination

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Synesthesia – Seeing Numbers in Color

Synesthesia – Seeing Numbers in ColorIt is said that the brain separates creativity and logic. How we view and interpret color operates in one side of the brain and processing numbers exists in the other. But when colors and numbers collide, what is the outcome? Could it be color synesthesia – a condition in the brain that makes a person associate certain numbers with distinct colors?

What is Color Synesthesia?

Known as grapheme, color synesthesia occurs in people who, when thinking of numbers, attach colors to those digits. Usually, once a number is given a color, it does not change. For instance, if the number (5) is shaded green, it will likely always be experienced that way.

This is an extremely rare phenomenon that only exists in one percent of the population. Some of the people who live with grapheme consider themselves lucky. Lani Metoyer wrote on related website, “It’s pleasant to see radiant colors as I type or read.”

A Pleasant Neurological Condition

No matter how enjoyable it seems, grapheme is a neurological condition. Even though all people connect numbers and colors to certain degrees, people with color synesthesia take this to a new level. Having over excitable brain functions, they only need about one third of the stimulation a person without the condition needs to experience light flashes, which ultimately reflects colors in places others don’t see.

Most people who have color synesthesia don’t seem to mind the condition. Doctors and neuroscientists often appreciate the insight this population has. Oxford neuroscientist Dr. Terhune says studying people who have grapheme allows for “some interesting insight into how cortical excitability may be related to conscious awareness.”

Take a Color Synesthesia Assessment

Because color synesthesia is so rare, it is common for people to overlook it or keep their symptoms quiet. In reality, it is nothing to feel shame about. Living with this condition allows a person to see the world through vibrant colors that others can never experience.

Take this assessment from http://www.synthesiastest.org/ to see if grapheme colors your world in unique ways.

grapheme color synesthesia

Read more Segmation blog posts about Color and Science:

Artistic Characteristics of the Right Brain and Left Brain

Photography: Black and White or in Living Colors

The Many Different Hues of Blue

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Do Men and Women See Colors Differently?

Do Men and Women See Colors Differently

Have you ever wondered if men and women have visual differences? After all, we don’t always see eye to eye.

Now you can put curiosity to rest; one study shows people of opposing genders disagree on hues. This means men and women experience different color perspectives.

Nevertheless, with new information comes new questions like, why? What causes this inconsistency?

How do Men and Women See Colors Differently?

Men and women rarely see the same color hues. It is common for males to require a longer wavelength than females in order to experience similar shades of certain colors.

Warmer colors have longer wavelengths than cooler colors. This means that reds and oranges are likely to appear bolder and stronger to men. Women, on the other hand, tend to see vibrant green hues with clarity and precision.

Males are also known to be better at identifying colorful detail from a distance, while women excel at this when colors are closer. In general, men are more sensitive to colors too. Yet, women have the ability to easily differentiate between slight changes in color.

What Causes Visual Differences in Men and Women?

Realizing men and women have different visual perspectives is interesting, but learning why opposite genders experience colors in unique ways is enlightening. To uncover this mystery, it is necessary to consult evolutionary theories. Let’s return to a time when men and women were known as “hunters and gathers.”

In addition to identifying details from a distance, males have keen senses for detecting fast moving objects and flashing lights. Ultimately, requiring longer wavelengths that exist in warmer colors also increases man’s attention to “fine detail and rapidly moving stimuli.” All the while, females excel at distinguishing colors close at hand. This implies men are naturally good at hunting, and women are purposed for gathering objects like nuts and berries.

Do Men and Women See Colors Differently 1This research does not prove that one gender sees color better than the other. Rather, men and women have different visual strengths that were, at one time, used in tandem to provide sustenance for themselves and their communities.

Citing a number of tests and color experiments, this study reveals how men and women see the world in unique ways.

Explore more about this subject, and keep the information in mind next time you’re decorating.

Read more Segmation blog posts about Color Perspectives:

Light Creates Space, Color, Perception and Art

Perspectives on Color

Color Can Help You Understand Personality Types

Image made available by charles van L. on Flickr through Creative Common Licenses.

Image made available by Beshef on Flickr through Creative Common Licenses.

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Turrell does it right with Light Creates Space, Color, Perception and Art

www.segmation.comThe unique art of James Turrell infuses space with light. The artist makes entire rooms, museums, and even craters his canvases by transforming large areas into viewing experiences that manipulate how observers perceive their environments when natural and artificial lights alternate.

Turrell has been experimenting with light since 1966. He seems to be fascinated by the way light impacts how an individual understands space, perception, and even color. In relation, the American artist says this about the miraculous correlation:

“We teach the color wheel, but we really should speak about the light frequencies of each eye, and then the context of vision in which they reach the eye, because that’s how we perceive.”

This post explores James Turrell’s approach to art by briefly exploring how light manipulates space, how light changes perception, and the necessary relationship between light and art. At the conclusion, there are resources to inspire further exploration into this intricate subject.

Light Manipulates Space

Most people understand that light affects the way we see color and perceive the world around us. But is it comprehensible that light can manipulate space regardless of physical material? Turrell sets out to prove that a limited and definite space can be created without manmade parameters, like those set up with wood beams, steel rods, or concrete. This is because light itself creates space. When light stops so does vision. And when vision stops, so do the confines of a space. Turrell calls this, “using the eyes to penetrate the space.”

Light Changes Perception

This offers a little help in grasping how the absence or presence of light changes our perception of space. To further explain, Turrell points up. He says this earthly phenomenon is best understood by looking up to the atmosphere we experience every day.

In the light of the sun, it is impossible to see stars. However, as the sun goes down, an individual’s penetration of vision goes out, and the stars become evident again. Stars, which are constant in placement, are only visible lights when our eyes are able to perceive them as such. This can only happen when sunlight is mostly absent from our view.

Light and Art: A Relationship

Artists have always looked at the world with curious fascination and longing to use light as a means of creating space. This is why, when artists began using lights, shading, and perspective within paintings, the world marveled at how lifelike the images became. The reality is, like Turrell, artist have always seen what does not exist because they have brilliance all their own.

James Turrell’s first exhibition in a New York museum,  Guggenheim , since 1980, opens June 21 through September 25, 2013. James Turrell is also in Los Angeles at the Los Angeles County Museum until April 6, 2014.

To read more about the effects of life on art, follow the works and study of James Turrell. Here are some helpful links to begin this exploration:

If you enjoyed this Segmation blog post, you are sure to love:

-The Importance of Color Vision and Art

https://segmation.wordpress.com/2011/11/30/paint-by-number-color-vision-effects-art-appreciation/

– Are Your Colors What They Seem to be?

https://segmation.wordpress.com/2010/10/02/are-your-colors-what-they-seem-to-be/

– The Benefits of Making Art Outside

https://segmation.wordpress.com/2010/05/22/the-benefits-of-making-art-outside/

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How Well Do You Know The Color Wheel?

theory-wheels-3-6-12The color wheel is a tool used to identify relationships between colors. Also known as a color circle, the most popular organization of this artistic device includes primary, secondary, and tertiary colors.

Not only is the color wheel useful, it can also be fun. An interactive game created by Method of Action, an educational website for creative quizzes and peer feedback, allows individuals to test themselves on 6 elements of the color wheel.

The Most Popular Color Wheel

It is likely that you have seen a color wheel with 12 divisions, consisting of three primary colors, three secondary colors, and six intermediate (or tertiary) colors.

By using the test at http://color.method.ac/, you can explore how well you know color hues and saturation, in addition to complementary, analogous, triadic, and tetradic color combinations.

To best understand the results of your color wheel test, read more about what these terms represent.

6 Elements of the Color Wheel

               Hue is the main property of color. The common term stands for “pure color”. This means there is no black or white pigments added to give the color a tinted or shaded effect. Some unique hues include red, green, blue, and yellow.

               Saturation represents the brightness of a unique color. Often times, a color will become brighter when white pigments are added and dull when black is incorporated. This is how shades of a color are created. In addition, saturation brings about terms like, “light blue” and “dark blue”.

               Complementary colors exist opposite one another on the color wheel. It is said that putting complementary colors together can energize a color scheme. This is because there is a high contrast between colors like blue and orange, or red and green.

               Analogous colors sit adjacent, or next to one another, on a color wheel. These groupings are said to be “pleasing to the eye” and are often found together in nature. To create an analogous grouping within a color scheme it is important to have a hue be the main color.

               Triadic colors are schemes created by three colors that are spaced equally on the wheel. An example of a triadic color combination is red, blue, and green; between each color are two colors not included in the grouping.

               Tetradic color schemes are made up of four colors rather than three. These combinations are made of a primary color mixed with the secondary color placed next to it. Yellow-orange or blue-green may be seen in tetradic schemes.

There is so much to learn about the color wheel. To know more, read the other posts Segmation has published about the color wheel. They are listed below.

Also, be sure to head over to http://color.method.ac/ and take the color wheel test. When you are done, come back to this blog and share your results by leaving a reply on this post. We look forward to seeing how well you know the color wheel.

Sources: 

http://www.theverge.com/2012/1/24/2730597/method-of-action-color-game

http://www.huffingtonpost.com/2012/01/01/test-your-color-matching-skills-quiz_n_2388079.html

More Segmation blog posts about the Color Wheel:

– Color Theory Basics: Color Combinations

https://segmation.wordpress.com/2010/02/27/color-theory-basics-color-combinations/

– Color Theory Basics: The Color Wheel

https://segmation.wordpress.com/2012/05/20/color-theory-basics-the-color-wheel-2/

– Introduction to Color Expert Johannes Itten

https://segmation.wordpress.com/2011/06/14/introduction-to-color-expert-johannes-itten/

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Who Creates Color Trends?

Who Creates Color TrendsThe color wheel remains constant while color trends come and go. Each season brings new popular shades that brighten clothing choices and dominate home décor options.

It may surprise you to know that the latest color trends don’t happen by accident; professional color experts are responsible for choosing the hottest (and coolest) shades for every season.

Often referred to as “color forecasters,” these individuals combine knowledge of design, sociology, and luck to predict the season’s freshest trends.

What do Colors say about People?

Color forecasters choose what color wheel combinations will be popular by considering current events in the nation and world, as well as citizens’ reactions to them. For instance, at this time, there are a lot of headlines about war and economic woes. This may be why color forecasters chose “safe, traditional, and comforting” colors this season, in addition to bright color accents that reflect a spirit of hopefulness.

What Color Combinations are Popular Now?

Black and White with Red Accents-

Europeans fell in love with black and white home décor years ago. Lately, Americans are picking up this trend too. As black and white makes its way into rooms and entire homes, bright and pure colors, like color wheel red, are becoming popular accents.

Neutrals-

Light browns are hitting center stage with other popular neutral shades. Colors of “spices and beverages… [like] mocha and cinnamon,” are predicted to be trending soon. Neutrals are especially good when paired together, in addition to being base tones to bright accents.

Violet-

Roses are red, violets are blue… actually, violets resemble the color wheel’s shade of purple. And believe it or not, purple first became popular with the gothic movement. From high school to the runway, violet and other shades of purple are becoming main themes in homes.

What Colors are Going Out of Style?

Orange-

While shades of coral, as well as deep and earthy orange tones, are still acceptable, orange is taking a back seat in color trends. The shade that once splashed the walls of large foyers is no longer considered a desirable home décor option.

Wine Burgundy-

Since violet is all the rage today, the color of wine – or burgundy – is becoming obsolete. In addition, soft purples, such as lavenders are being picked over for rich purples. 

Which colors are trending in your world this season? What shades are you drawn to? Are there any colors that you find yourself decorating with now that summer is approaching?

Sources: 

http://www.hgtv.com/decorating/color-trends-whats-new-whats-next/index.html?ic1=obnetwork

If you enjoyed this Segmation blog post, you are sure to love:

– Color Blocking Makes for Artful Fashion

https://segmation.wordpress.com/2012/09/06/color-blocking-makes-artful-fashion/

– Colors Red and Purple: A History of Emotion

https://segmation.wordpress.com/2012/04/24/color-history-of-emotions-red-and-purple/

– Color Theory Basics: The Color Wheel

https://segmation.wordpress.com/2012/05/20/color-theory-basics-the-color-wheel-2/

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Office Paint Colors and Effective Employees

Office Paint Colors and Effective EmployeesMuch thought goes into choosing the right interior wall color for a home. Often times, the paint color reflects individual preferences, décor choices, and whatever mood the homeowner wants to incite. This is an important decision; after all, a person spends a lot of time at his or her home.

However, in one week, the same person may spend an equal amount of time at an office – and sometimes more. Therefore, shouldn’t office paint colors be chosen with the same consideration?

Rather than simply going with drab gray or off white, office paint colors ought to be chosen to compliment company culture, office décor, and the business brand. When trying to create a productive ambiance, picking the right wall color is of high importance.

Wall color not only compliments the company identity, it has an effect on employees. Office paint colors have been known to raise energy levels, encourage positive attitudes, lift moods, and influence work behavior.

Below are three color options and combinations that are known to have a positive effect on a workplace.

Green and Blue

What do you think of when you walk into an office or home that is painted with green and blue colors? Often, people respond that this color combination helps them feel peaceful. Shades of green and blue are often seen as tranquil and can rid an environment of excess stress. Also, green is known to be easy on the eyes, and may even lessen the amount of eyestrain employees are exposed to from working on computers.

Yellow and Orange

When working in a high energy environment, yellow and orange wall paint colors are known to “stimulate and energize employees.” For obvious reasons, these boisterous colors promote a unique zest for life and business. A greater benefit of painting an office yellow could be its effect on memory; yellow is said to help employees remain mentally sharp with memory recall.

Red and Pink

Similar to yellow, walls painted with the color red may also stimulate memories, as well as “increase brain wave activities, heart rates, and respiration.” While these characteristics may not be conducive in all company cultures, it can have a significant impact of high energy firms. Pink, on the other hand, is a unique office wall paint color to consider because it has an opposite effect in evoking feelings of relaxation.

Is your office (or home away from home) painted with colors that affect you and your coworkers in positive ways? Have you walked into an office and immediately felt “at home”? What wall colors do you think work well in office environments?

Coming Soon: 

Choosing the color for your brand is a very big decision for all small business owners. The right color can lead to business success. The wrong color can cause headaches.

If you enjoyed this Segmation blog post, you will also like:

— The Many Different Hues of Blue

https://segmation.wordpress.com/2010/12/21/the-many-different-hues-of-blue/

— Company Uses Color to Create a Sense of Identity

https://segmation.wordpress.com/2012/08/29/company-uses-color-create-sense-identity/

— What are your Summer Colors?

https://segmation.wordpress.com/2011/07/24/what-are-your-summer-colors/

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Gain Clarity and Creativity, Job Search by Color

Segmation Dewey Color System TestHow important is creativity to you? Do you enjoy expressing your creativity by incorporating art activities into everyday life? Do you try to be artistic at least once a week? Many times per month? Or whenever there is spare time in your busy schedule?

People who identify themselves as artistic often make time for creative expression on a regular basis. Unfortunately, a job can get in the way of spending time exploring these passions. Because of this, it is important to find a place of employment that compliments your unique energy and artistic flare. When working in an environment that hinders such expression, the creative spirit can wither away. As an artist, this can be harmful to your self-esteem and life satisfaction.

Have you struggled to balance your work life and creative ambitions? Many artists work full time jobs, and pursue other ventures they are passionate about outside work hours. Is this you? If so, does keeping up this busy schedule seem exhausting? A good solution is to work at a job, and in a position that speak to your creative nature.

Whether this means changing how you work in your current role, or searching for a new job that utilizes your artistic abilities, it is important for you to infuse your work world with unique creativity.

This is the very thought behind the Color Career Counselor, a popular assessment offered by Careerpath.com. This short test directs individuals to ideal jobs based on personal color preferences.

This test is created by Dewey Sadka, the author of The Dewey Color System (http://www.amazon.com/The-Dewey-Color-System-Choose/dp/1400050626). In a complimentary article, the short test is described as a tool you can use to find a job that speaks to your creative nature “by determining which primary, secondary and achromatic colors you prefer most and least.” The results of this test can enlighten you to understand:

  • Your unique approach to work.
  • Which work environments and career paths best suit your personality.
  • How you accomplish goal-oriented tasks and fulfill job expectations.

If you are searching for a job, or looking for a purposeful career, this full assessment may help guide you towards a place of employment that is in line with your personality and artistic interests.

Do you seek to gain clarity and creativity within your career? Let your favorite colors lead the way.

Sources:

Coming Soon:

Did you know that you can decorate your home office to inspire creativity? It’s true.

If you liked this Segmation blog post, you will love: 

  • Gregg Visintainer Finds an Emotional Outlet in Drawing

https://segmation.wordpress.com/2013/02/20/gregg-visintainer-finds-emotional-outlet-drawing/

  • Knitting Is More than an Art, It Is a Cause

https://segmation.wordpress.com/2013/01/29/knitting-more-than-art-cause/

  • What Color Should You Paint Your Home?

https://segmation.wordpress.com/2012/12/21/what-color-should-you-paint-your-home/

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