Category Archives: Color personality

Why Is Your Favorite Color Your Favorite Color?

Psychology of Color - Segmation Digital Art GameYou probably have a favorite color, but chances are you rarely stop to think about why you are drawn to this particular hue.

For years, psychologists have been claiming that people are drawn to choice shades for particular reasons. This means that, whether you know it or not, there is good reason why your favorite color is your favorite color.

What is Your Favorite Color?

It is likely that your preference stems from personal tastes and the culture that surrounds you. After all, we develop color affinities at young ages. For instance, to make conversation with a child, it is common to ask, “What is your favorite color?” Therefore, it makes sense to think that these hues have an influence on our personalities as we age too. According to some psychologists and color experts, our favorite colors reflect parts of our personalities, but how?

One artist who correlates colors with personality traits is Oliver Munday. His color maps recently made their way into a highly anticipated book on color, ROY G. BIV: An Exceedingly Surprising Book About Color (Bloomsbury 2013).

Color Maps of Your Favorite Colors

The color maps explore long held truths about colors as well as historical events and phenomenon related to specific colors. Like, did you know the yellow pencil can be traced back to Ch’ing dynasty in China? At the time, yellow was the “exclusive imperial color for the country” (Huffingtonpost.com).

Take a look at Munday’s color map of black. “Miserable Ecstasy” and “The Vast and The Minute” it says in bold. Nobody needs to ask why these sayings are associated with the shade because they make perfect sense. As the color map enfolds them into historical events and phenomenon, like “The curious science of ink” and “Glossy vs. matte blacks,” readers begin to learn facts about their favorite color and become enlightened as to why they prefer certain shades.

Emotional Connections to Color

To some, it is fascinating to learn that the reason our favorite colors are our favorite colors are rooted in history. However, most of us understand that there are emotional reasons why we connect with certain shades. Empower-Yourself-With-Color-Psychology.com lays out what your favorite color says about you on an emotional level. Click on the link to find out what your favorite hue reveals.

If you’ve never stopped to think about why your favorite color is your favorite color, take time to explore this thought today. Use the resources and links provided in this post to identify the historical significance and emotional ties you have to your choice hue.

We live in a colorful world. Learning about your favorite color may enlighten you.

Read more Segmation blog posts about color psychology:

The Psychology of Color

Colors Change What is Beautiful

Art Therapy Treats more than the Heart

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Choosing a Color for Your Business Brand

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Are you searching for a color for your business brand? If so, you are not alone. Small business owners everywhere are thinking about what colors should be representative of their particular business brand. When it comes to business brands, color is extremely important. This is because certain hues can increase positive feelings, whereas other shades can cause a consumer to feel overwhelmed. Read on to find the perfect color for your business brand.

Allow the following color chart to help you decide what shade to choose for your business brand:

— Red — This bold hue increases heart rate and respirations. If you want your business logo/materials to grab customers’ attention, try red.

— Blue — Did you know that “cool blue is perceived as trustworthy, dependable, fiscally responsible and secure”? If you want your business to feel highly professional, opt for blue.

— Green — Do you want to cause your customers to feel relaxed? If so, choose light green. To increase feelings of serenity and health, go for a darker green.

— Pink — Pink is becoming an increasingly popular business brand color. Hot pink is fun and exciting, and may bring a feeling of youthfulness to customers. Light pink is romantic, and “dusty pinks appear sentimental.”

Many small business owners opt for more than one color for a business brand. Here are a few color combinations that are both professional and lovely:

— Tan, brown and light blue

— Cream, black and gold

— Mocha and sage

Business owners often incorporate the color of a brand into their offices/headquarters. This makes the color they choose even more important, since their employees and customers will be seeing it regularly. Some work atmospheres will need to be soothing, whereas others should be more exhilarating. Cool colors, such as blues and greens, are notorious for relaxing the mind and body. Conversely, bold colors, such as red, may have the capacity to energize employees and customers.

What color is your business brand? Why did you choose that particular color? Share with Segmation by commenting on this blog post today.

Sources:

http://www.entrepreneur.com/article/175428

http://www.ehow.com/way_5163092_business-decorating-ideas.html

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Color Can Help You Understand Personality Types

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Would you like to maximize your efficiency in the workplace? Not many people would answer “no” to that question. Everyone desires to work at their highest capacity and fulfill their professional potential. The unfortunate truth is co-workers sometimes make operating at this level in the workplace difficult or even impossible. However, understanding the professional personalities of your co-workers will help you get along with the individuals you see forty-plus hours a week, and in so doing maximize the time you spend in the office.

Did you know that personality types can be matched with certain colors? It’s true. When you regularly associate a person’s professional personality with a specific color, it becomes easy to remember how best to interact with that individual. Here is a quick reference for assigning colors to your co-workers:

– Gold — Inclusive of about 46 percent of all employed persons, gold is by far the most common professional personality hue. A gold individual is typically goal-oriented and skilled at organizing processes and people.

– Red — Who in your office is “action-oriented, spontaneous and focused on the now?” Put those individuals into the ‘red’ category. Reds are great at making the office a fun place to be. Somewhere around 27 percent of employed persons are red.

– Green — While only 17 percent of the working population is considered green, those who fall into this category are highly valuable. Greens are relational, often working in human resources or advertising. Greens are also usually creative and expressive.

– Blue — Most workplaces cannot get along without those who fit into the ‘blue’ category. Blues “are theoretical, always driven to acquire knowledge, and are good at dealing with complex systems.” Which of your co-workers would you say is blue?

Every professional personality type fits into a color category. It’s helpful to know what colors your co-workers are, but it’s equally vital to know where you fall on the color spectrum. Allowing color to provide you with an understanding of different personalities can help you achieve great success in the workplace and build good rapport with each of your coworkers.

Sources:

http://www.usatoday.com/story/money/columnist/bruzzese/2013/03/03/on-the-job-opposites-complement/1955659/

Coming soon: Whether it be pink, green, blue or yellow, your favorite color can actually help you find an ideal career to pursue.

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Welcome Spring with a Freshly Painted Front Door

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Spring is here, and with it will come a plethora of beautiful colors. The May flowers that April showers bring display lovely shades of red, purple, yellow and blue. With the wave of new life and vibrant color that is soon-to-come, many homeowners will be thinking about Spring cleaning as a preparation for Summer. In addition to thoroughly cleaning, giving your home an external “makeover” would be the ideal activity to welcome Spring. Believe it or not, simply painting your front door can drastically change the appearance of your entire home and make it the feature of your neighborhood.

Painting your front door is perhaps the most inexpensive way to change the look and feel of your house. The colors you have to choose from are endless, but some of the most popular front door shades include:

— Yellow — This bright and sunny hue inspires feelings of happiness, warmth and joy. Yellow is the ideal shade of door paint for a home that is a drab color (such as grey). Painting your front door yellow is definitely the best way to make your home “pop” and stand out to visitors.

— Red — Warm, sultry, passionate — these are all words that are associated with the color red. Applied to a front door,red,blue,color,home,spring,yellow,change door, red truly makes a statement. Interestingly, early American homes with red doors were thought to be exceptionally welcoming. Those drawn to Americana-style decor will likely love the look of a bright red front door.

— Green — Homeowners who are ready for a fresh start and a renewed sense of vitality might want to opt for a green door. Mint and lime are two colors that have been wildly popular lately; these shades are sure to bring a house to life and cause visitors to feel refreshed.

— Blue — Did you know that blue is one of the most stunning front door hues for brick homes? Blue also looks beautiful against natural siding. Those who are ready to quickly and inexpensively change the look of their home should consider a vibrant shade of blue for their front door.

What color is your front door? If you could paint your entryway door any shade in celebration of Spring, what color would you choose? Share with Segmation by leaving a comment below.

Sources:

http://www.houzz.com/ideabooks/6861936/list?utm_source=Houzz&utm_campaign=u227&utm_medium=email&utm_content=gallery12

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What Color Should You Paint Your Home?

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The color a person chooses to paint their home reveals a lot about them. For example, a cream colored house may represent a more traditional family. On the other hand, a house that is painted a bright lime green would indicate owners who are more radical. What color is your home? Is it time to make a color change?

What home colors do you admire?

When considering a new shade of paint for your house, the first things you’ll want to take into consideration are the homes that you love. Take a drive through your favorite neighborhoods and snap photos of your “dream” homes. Ask yourself what home color combinations you admire and would like to have for your own house.

What do you want your home to convey?

When choosing a new color for your house, you may want to ask yourself what you want your home to convey. In other words, what do you want your house to say about you or your family? If you are very traditional, perhaps colors such as beige, cream, and eggshell would be good choices. If you are more out-of-the-box, consider colors such as pink, yellow, red, and brighter shades of traditional hues.

Blue – the “color of the year” for 2013.

Apparently, blue is the “color of the year” for 2013. This shade may be a perfect choice for someone who loves to follow trends. Blue would also work for families who simply love the color or want to give their home a beach cottage feel.

How to decide on a paint color for the exterior of your home

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Once you have an idea of the exterior home colors/color combinations you like, buy a small amount of the paint shades and give them a try. Once you have a chance to see these colors on your house during all times of the day,you will begin to have an idea of the color you will ultimately choose.

Your home should be a place where you can be yourself. Color really impacts how you feel about your home – that’s why it’s important that interior and exterior paint shades are chosen with care. Have fun choosing paint colors that will revitalize both you and your house.

Sources:

http://www.nbcnews.com/business/blue-you-how-choose-paint-color-your-house-1C7500194

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