Choosing a Color for Your Business Brand

Are you searching for a color for your business brand? If so, you are not alone. Small business owners everywhere are thinking about what colors should be representative of their particular business brand. When it comes to business brands, color is extremely important. This is because certain hues can increase positive feelings, whereas other shades can cause a consumer to feel overwhelmed. Read on to find the perfect color for your business brand.

Allow the following color chart to help you decide what shade to choose for your business brand:

— Red — This bold hue increases heart rate and respirations. If you want your business logo/materials to grab customers’ attention, try red.

— Blue — Did you know that “cool blue is perceived as trustworthy, dependable, fiscally responsible and secure”? If you want your business to feel highly professional, opt for blue.

— Green — Do you want to cause your customers to feel relaxed? If so, choose light green. To increase feelings of serenity and health, go for a darker green.

— Pink — Pink is becoming an increasingly popular business brand color. Hot pink is fun and exciting, and may bring a feeling of youthfulness to customers. Light pink is romantic, and “dusty pinks appear sentimental.”

Many small business owners opt for more than one color for a business brand. Here are a few color combinations that are both professional and lovely:

— Tan, brown and light blue

— Cream, black and gold

— Mocha and sage

Business owners often incorporate the color of a brand into their offices/headquarters. This makes the color they choose even more important, since their employees and customers will be seeing it regularly. Some work atmospheres will need to be soothing, whereas others should be more exhilarating. Cool colors, such as blues and greens, are notorious for relaxing the mind and body. Conversely, bold colors, such as red, may have the capacity to energize employees and customers.

What color is your business brand? Why did you choose that particular color? Share with Segmation by commenting on this blog post today.

Sources:

http://www.entrepreneur.com/article/175428

http://www.ehow.com/way_5163092_business-decorating-ideas.html

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Decorate Your Home Office to Inspire Creativity

The past few years have been tough on the economy as well as on individual incomes. Because of the unstable job market, more and more people these days are turning to self-employment. Being your own boss and setting your own hours are not the only perks that come with being self-employed — having and decorating a home office is equally fun and rewarding. Your home office should inspire peace and tranquility, but should also be a place where creativity abounds. Does your home office need a makeover?

Did you know that you can decorate your home office to inspire creativity? It’s true. Consider the following color chart to decide what shades to paint and accessorize your office with:

Cools — If your job requires a great deal of mental clarity, try painting your office walls a cool shade. Blue should especially foster concentration. Sage is cool in hue as well as trendy, and would be a great choice for someone who desires a fashionable haven of clarity.

Earth tones — Do you need a sense of calm in your home office? How about an increased sense of organization? Consider an earth tone. Examples include white, deep grey, and hot chocolate. Earth-toned walls lend themselves perfectly to bright and cheery accessories (pillows, chairs, pictures, etc.).

Upbeat shades — Does your job require you to be constantly upbeat and in a good mood? If yes, an energizing shade would be best for your home office. Red is the definitive bold color that is known for getting blood pumping. You might also want to consider unusual color combinations, such as raspberry and turquoise or lemon and robin’s egg blue. 

It’s amazing the impact color can have on a room, and the effect a well-decorated home office can have on a person’s creativity and efficiency. If you’ve had trouble coming up with fresh ideas and innovations, consider making over your home office. You never know what impressive results will follow.

How is your home office decorated? Has it inspired creative ideas in you? Share with us by commenting on this Segmation blog post.

Sources:

http://www.latimes.com/custompublishing/decorating-advice/chishop-picking-a-home-office-wall-color-20120323,0,3881708.story

http://colorchats.benjaminmoore.com/2012/04/the-best-colors-for-a-home-office/

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Use Color to Change Employees’ Job Performance

Color can affect emotions.  

Color is a powerful thing. In fact, it has the ability to affect individuals’ emotions. Certain colors encourage specific types of behavior in people — nowhere is this more clearly demonstrated than in the workplace. What color have you chosen to decorate your office in? The hue that you surround your employees with may be affecting their job performance more than you know.

What colors enhance job performance?

Here are just a few examples of workplace paint shades that have powerful effects upon employees:

— Red — Most people know that red is a stimulating, empowering color that can increase workplace excitement. This is because the color red “can increase brain wave activities, as well as raise heart rates and respiration.” It would be best to accent a workplace with red, as an entirely red office space might be overwhelming to employees. If your workers need a boost of invigoration, red would be an ideal shade to utilize.

— Orange and Yellow — Did you know that orange is capable of increasing enthusiasm? It’s true. Yellow, another warm hue, can actually “stimulate memories” and make individuals feel a sense of welcome. These colors are best used as accents. Why? Because yellow has the potential to bring out frustration and anger, and orange may increase a person’s appetite.

— Blue and Green — Do your employees need a boost of hope and encouragement? If so, green or blue would be the perfect shades to implement in your office space. For high-stress environments, blue should be used because of its amazing ability to lower heart rates, respiration, and blood pressure. Green, which has been known to reduce anxiety, is another great choice for stress-provoking places of employment.

Color can help your employees in a number of ways. 

It’s clear that color can be helpful to individuals on many levels. Whether your employees would benefit from an atmosphere of peace, hope, inspiration, or determination, you can help them get their emotional needs met simply by investing in a new paint job for your office. Color truly is amazing!

Sources:

http://smallbusiness.chron.com/wall-color-effect-employees-17469.html

Coming soon: Do you work from home? If yes, learn to decorate your home office to foster personal inspiration by reading our next post.

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