color category | Outside The Lines

Are you searching for a color for your business brand? If so, you are not alone. Small business owners everywhere are thinking about what colors should be representative of their particular business brand. When it comes to business brands, color is extremely important. This is because certain hues can increase positive feelings, whereas other shades can cause a consumer to feel overwhelmed. Read on to find the perfect color for your business brand.

Allow the following color chart to help you decide what shade to choose for your business brand:

— Red — This bold hue increases heart rate and respirations. If you want your business logo/materials to grab customers’ attention, try red.

— Blue — Did you know that “cool blue is perceived as trustworthy, dependable, fiscally responsible and secure”? If you want your business to feel highly professional, opt for blue.

— Green — Do you want to cause your customers to feel relaxed? If so, choose light green. To increase feelings of serenity and health, go for a darker green.

— Pink — Pink is becoming an increasingly popular business brand color. Hot pink is fun and exciting, and may bring a feeling of youthfulness to customers. Light pink is romantic, and “dusty pinks appear sentimental.”

Many small business owners opt for more than one color for a business brand. Here are a few color combinations that are both professional and lovely:

— Tan, brown and light blue

— Cream, black and gold

— Mocha and sage

Business owners often incorporate the color of a brand into their offices/headquarters. This makes the color they choose even more important, since their employees and customers will be seeing it regularly. Some work atmospheres will need to be soothing, whereas others should be more exhilarating. Cool colors, such as blues and greens, are notorious for relaxing the mind and body. Conversely, bold colors, such as red, may have the capacity to energize employees and customers.

What color is your business brand? Why did you choose that particular color? Share with Segmation by commenting on this blog post today.

Sources:

http://www.entrepreneur.com/article/175428

http://www.ehow.com/way_5163092_business-decorating-ideas.html

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Would you like to maximize your efficiency in the workplace? Not many people would answer “no” to that question. Everyone desires to work at their highest capacity and fulfill their professional potential. The unfortunate truth is co-workers sometimes make operating at this level in the workplace difficult or even impossible. However, understanding the professional personalities of your co-workers will help you get along with the individuals you see forty-plus hours a week, and in so doing maximize the time you spend in the office.

Did you know that personality types can be matched with certain colors? It’s true. When you regularly associate a person’s professional personality with a specific color, it becomes easy to remember how best to interact with that individual. Here is a quick reference for assigning colors to your co-workers:

– Gold — Inclusive of about 46 percent of all employed persons, gold is by far the most common professional personality hue. A gold individual is typically goal-oriented and skilled at organizing processes and people.

– Red — Who in your office is “action-oriented, spontaneous and focused on the now?” Put those individuals into the ‘red’ category. Reds are great at making the office a fun place to be. Somewhere around 27 percent of employed persons are red.

– Green — While only 17 percent of the working population is considered green, those who fall into this category are highly valuable. Greens are relational, often working in human resources or advertising. Greens are also usually creative and expressive.

– Blue — Most workplaces cannot get along without those who fit into the ‘blue’ category. Blues “are theoretical, always driven to acquire knowledge, and are good at dealing with complex systems.” Which of your co-workers would you say is blue?

Every professional personality type fits into a color category. It’s helpful to know what colors your co-workers are, but it’s equally vital to know where you fall on the color spectrum. Allowing color to provide you with an understanding of different personalities can help you achieve great success in the workplace and build good rapport with each of your coworkers.

Sources:

http://www.usatoday.com/story/money/columnist/bruzzese/2013/03/03/on-the-job-opposites-complement/1955659/

Coming soon: Whether it be pink, green, blue or yellow, your favorite color can actually help you find an ideal career to pursue.

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