Art on Color is No Joke

Question: What do two architects have in common with a
French artist and an English painter?

Answer: An irrefutable interest in color.

Chelsea is a Manhattan, New York neighborhood. While the people who live there may be colorful and lively, the art galleries tend to steer clear of the vibrant hues found in other parts of the city.

This summer, however, an art exhibit has moved in and is brightening up this subculture of New York. Entitled, “Art on Color,” the exhibit is anything but chromatic. In fact, the two men responsible for this three month showcase made it their mission to paint every wall of Gemini G.E.L. at Joni Moisant Weyl a different color, leaving only one wall white.

“It’s always important to know where to start and where to stop with color,” said Peter Stamberg, partner at Stamberg Aferiat and Associates, an architectural design firm based in New York City. Together with Paul Aferiat, the two architects designed some profound establishments, like the Saguaro hotel in Palm Springs and Shelter Island Pavilion, which are known for their bold color and architectural designs.

In addition to designing buildings, they are also the masterminds behind the exhibit “Art on Color.” Although, it can be said that more than two great minds engineered this idea.

Stamberg and Aferiat invited great artists like John Baldessari, Ann Hamilton, Ellsworth Kelly, Roy Lichtenstein, Man Ray, Brice Marden, Robert Rauschenberg, James Rosenquist and Joel Shapiro to feature their work in Chelsea this summer.

 

However, even Hockney is hesitant to claim his title as a color authority. He advises the men behind “Art on Color” to go to Matisse when they are “having trouble with color.” After all, the colorful works of art created by the French artist display the magnificent qualities art takes on when it is infused with bold color.

Stamberg and Aferiat are bathing New York with color this year, but with designs popping up all over the United States, who knows where their touch of color will land next.

Read more Segmation blog posts about art and color:

Pantone’s World of Color

The Importance of Color Vision and Art

Liza Amor Shows Las Vegas What Happens in the Art Room

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Choosing a Color for Your Business Brand

Are you searching for a color for your business brand? If so, you are not alone. Small business owners everywhere are thinking about what colors should be representative of their particular business brand. When it comes to business brands, color is extremely important. This is because certain hues can increase positive feelings, whereas other shades can cause a consumer to feel overwhelmed. Read on to find the perfect color for your business brand.

Allow the following color chart to help you decide what shade to choose for your business brand:

— Red — This bold hue increases heart rate and respirations. If you want your business logo/materials to grab customers’ attention, try red.

— Blue — Did you know that “cool blue is perceived as trustworthy, dependable, fiscally responsible and secure”? If you want your business to feel highly professional, opt for blue.

— Green — Do you want to cause your customers to feel relaxed? If so, choose light green. To increase feelings of serenity and health, go for a darker green.

— Pink — Pink is becoming an increasingly popular business brand color. Hot pink is fun and exciting, and may bring a feeling of youthfulness to customers. Light pink is romantic, and “dusty pinks appear sentimental.”

Many small business owners opt for more than one color for a business brand. Here are a few color combinations that are both professional and lovely:

— Tan, brown and light blue

— Cream, black and gold

— Mocha and sage

Business owners often incorporate the color of a brand into their offices/headquarters. This makes the color they choose even more important, since their employees and customers will be seeing it regularly. Some work atmospheres will need to be soothing, whereas others should be more exhilarating. Cool colors, such as blues and greens, are notorious for relaxing the mind and body. Conversely, bold colors, such as red, may have the capacity to energize employees and customers.

What color is your business brand? Why did you choose that particular color? Share with Segmation by commenting on this blog post today.

Sources:

http://www.entrepreneur.com/article/175428

http://www.ehow.com/way_5163092_business-decorating-ideas.html

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Was Gerard ter Borch an excellent artist in his own right?

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Gerard’s father, Gerard ter Borch the Elder, was an excellent artist in his own right. Seeing that his son shared his talent and affinity for art, Ter Borch the Elder took it upon himself to mentor his son as an artist. (Art was a family affair. Gerard’s sister was also a painter.) In 1632 the young Ter Borch was sent to Amsterdam to receive instruction from Pieter Codde or Willem Cornelisz.

Gerard ter Borch was chosen to be Pieter de Molyn’s apprentice while in Haarlem in 1634. During this time the burgeoning artist was influenced by Frans Hals. Just one year later, at the age of eighteen, Ter Borch was accepted into the Haarlem St. Lukas Guild. This fact alone hints at the enormity of his talent, even as a young man.

During the early years of Gerard’s career, he tended to paint subjects from everyday life, as well as entertainers and soldiers. His painting The Knifegrinder’s Family is an example of the type of work he produced during the 1630s-50s.

Travel was a major part of Gerard ter Borch’s life. In an age where travel did not come cheap or easy, Ter Borch managed to visit several countries and expand his mind, artistic skill, and worldview. England, Italy, Spain, and France were some of the countries he called home for short periods of time. While living in England Ter Borch’s artistic style was impacted by Van Dyck.

Gerard ter Borch’s technique blossomed during his visit to Italy. It was in Rome that the young man painted Jan Six and A Young Lady (these portraits were painted on copper). In 1648 he traveled to Münster, Germany, when the Spaniards and the Dutch were establishing a peace treaty. The meeting of congress that facilitated the peace treaty was the subject of Gerard’s much loved oil on copper painting, The Treaty of Westphalia.

Gerard ter Borch’s next destination would afford him the honor of a lifetime: Knighthood. While in Madrid, Gerard was knighted by Philip IV. He was also given the opportunity to paint Phillip IV. Diego Velasquez, a Spanish artist, influenced Ter Borch’s artistic growth while the Dutch painter lived in Spain. Despite the incredible favor that was shown to him, Ter Borch chose to leave Madrid for the Netherlands due to the “consequence of an intrigue.”

The revered artist finally planted roots in Deventer in 1654. Ter Borch was an influential man in his new city, serving on the city council and continuing to create art. While living in Deventer he drastically changed the subjects of his artwork from common, everyday individuals to wealthy families. The Concert, Glass of Lemonade, and The Fatherly Admonition are perfect examples of Ter Borch’s later works. They are “marked with restraint lyricism.”

1681, the year of Gerard ter Borch’s death, was a sad time for the art world. Ter Borch not only managed to create a pristine career, but he was also set apart as nobility as a result of his talent and excellence. Thus, humanity lost a treasure the day it lost Dutch painter Gerard ter Borch.

Even though there are near 80 works of art in Gerard ter Borch’s collection, the number of paintings available to his fans today is considered small. His exclusive paintings are scattered across the world, housed at prestigious art galleries, including the Berlin Museum, the Dresden Museum, the Hermitage, the Louvre, the Getty Center, and the Wallace Collection. This is how individuals from all walks of life still enjoy Ter Borch’s talent and legacy.

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Sources:

http://www.abcgallery.com

http://en.wikipedia.org/wiki/Gerard_ter_Borch/

Segmation wants to know if you have any famous painters that you enjoy that may be Dutch?

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Welcome Spring with a Freshly Painted Front Door

Spring is here, and with it will come a plethora of beautiful colors. The May flowers that April showers bring display lovely shades of red, purple, yellow and blue. With the wave of new life and vibrant color that is soon-to-come, many homeowners will be thinking about Spring cleaning as a preparation for Summer. In addition to thoroughly cleaning, giving your home an external “makeover” would be the ideal activity to welcome Spring. Believe it or not, simply painting your front door can drastically change the appearance of your entire home and make it the feature of your neighborhood.

Painting your front door is perhaps the most inexpensive way to change the look and feel of your house. The colors you have to choose from are endless, but some of the most popular front door shades include:

— Yellow — This bright and sunny hue inspires feelings of happiness, warmth and joy. Yellow is the ideal shade of door paint for a home that is a drab color (such as grey). Painting your front door yellow is definitely the best way to make your home “pop” and stand out to visitors.

— Red — Warm, sultry, passionate — these are all words that are associated with the color red. Applied to a front door, red truly makes a statement. Interestingly, early American homes with red doors were thought to be exceptionally welcoming. Those drawn to Americana-style decor will likely love the look of a bright red front door.

— Green — Homeowners who are ready for a fresh start and a renewed sense of vitality might want to opt for a green door. Mint and lime are two colors that have been wildly popular lately; these shades are sure to bring a house to life and cause visitors to feel refreshed.

— Blue — Did you know that blue is one of the most stunning front door hues for brick homes? Blue also looks beautiful against natural siding. Those who are ready to quickly and inexpensively change the look of their home should consider a vibrant shade of blue for their front door.

What color is your front door? If you could paint your entryway door any shade in celebration of Spring, what color would you choose? Share with Segmation by leaving a comment below.

Sources:

http://www.houzz.com/ideabooks/6861936/list?utm_source=Houzz&utm_campaign=u227&utm_medium=email&utm_content=gallery12

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Green Represents Saint Patrick’s Day

Have you ever noticed the tremendous role that color plays in representing and enriching certain holidays? For example, can you imagine Christmas without red holly berries and green pine trees? Or Halloween without orange pumpkins? Chanukah would certainly not be the same if white and blue were not its representative colors. There is no doubt that erasing traditional colors from holidays would change the depth of meaning of those special days, as well as our feelings toward them.

Green is the unforgettable color that has forever marked Saint Patrick’s Day and made it distinct and memorable. Saint Patrick’s Day, which began being celebrated by Irish immigrants to the U.S. in the 1700’s, was originally linked to the color blue. Green was adopted as the holiday’s main color later, in honor of “the Emerald Isle.” The clover, which Saint Patrick himself would use to his illustrate his teachings about Catholicism, is another of Ireland’s symbols that inspired the color green.

Most everyone wears green clothing on Saint Patrick’s Day. Those who don’t know they are in danger of being pinched. This tradition came from the Irish belief that wearing green renders one invisible to leprechauns, who will apparently pinch anyone they are capable of seeing (i.e., those not in green).

Today’s Saint Patrick’s Day celebrations are characterized by the color green. They often feature green drinks, green food, and green decor. The city of Chicago even dyes its river green each year for the Saint Patrick’s Day Parade! The parade is a festive affair, with individuals from all over the world in attendance. Last year’s Saint Patrick’s Day Parade goers enjoyed “unseasonably perfect” weather in Chicago, and were reported to have had an excellent time.

What would Saint Patrick’s Day be like without the color green? It would still hold the same historical meaning, but would not have that special feeling that the much loved holiday evokes. Do you feel that colors “make” a holiday? What colors represent what holidays to you? Segmation would love to hear your thoughts on the connection between holidays and color. Feel free to share your ideas with us in the “comments” section below. Happy Saint Patrick’s Day!

http://www.huffingtonpost.com/2012/03/18/st-patricks-day-in-chicag_0_n_1357073.html

http://www.huffingtonpost.com/2012/03/15/st-patricks-day_n_1348003.html

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