Category Archives: Color and Culture

There is more to Color than meets the Eye

There is more to Color than meets the EyeWhat is better than taking in a beautiful array of color? This can happen in a natural setting, where autumn leaves are turning crisp and ocean waves rush to make whitecaps. It can also occur in an art gallery, where wall hangings mesmerize art enthusiasts, encouraging them to stop and be still.

These are examples of times when people give color their full attention. In most instances, however, color is taken for granted. People go days and even weeks without taking in the vibrancy surrounding life. How can this be? Color is everywhere.

The Complexity of Color

One possible reason people let the miracle of color pass them by is because it is so complex. Sadly, some will never truly understand how involved and deliberate color is. On the other hand, many people cannot contain their fascination; these tend to be those who dedicate their lives to pursuing the intricacies of color. A woman who does this is Jude Stewart. She is the author of Roy G. Biv – An Exceedingly Surprising Book about Color. In this book, the designer explores how there is more to color than meets the eye.

Roy G. Biv

For some time, people have been trying to fit color into the box of human understanding. This may be the reason behind the pressure that was put on Issac Newton to claim there were seven colors in a rainbow – not six.

He decreed red, orange, yellow, green, blue, indigo, and violet as a rainbow’s colors. Taking the first letter of each color creates the acronym Roy G. Biv. Without indigo (the color that he rushed to fit in) this helpful memorization technique could not exist.

Color is Cultural and Universal

Color exists beyond human understanding and advances human understanding at the same time. This is why people groups use color to set themselves apart. Despite efforts to be distinct, color also brings the world together.

In Roy G. Biv, Stewart explains how the concept of color differs between cultures. Across the world, people attach various meanings to colors. For instance, in Japan green is called blue. But color also has a way of bringing the world together. One example of the universality of color is how speakers of different languages list colors in a similar sequence. The widely accepted order goes black, white, red, green, yellow, blue, brown.

Ultimately, color is an earthly phenomenon that may never be totally understood. But people like Jude Stewart are going to continue trying to make sense of it all. If for nothing else, than to encourage people to stop, be still, and take in the world around them.

Read more Segmation blog posts about Art and Color:

The Most Colorful Cities In The World

The World’s Favorite Color

Pursuing a Career in Art

Be a Artist in 2 minutes with Segmation SegPlay® PC (see more details here)

Segmation

FREE Newsletter

Join us on FacebookSegPlay® Mobile iTunes now available for iPhone and iPad

www.segmation.com

The World’s Favorite Color

The World’s Favorite Color 1People love to travel both near and far. They enjoy taking in new scenes, exploring diverse cultures, eating eccentric food, and more. Visiting different places throughout the world adds richness to life and makes one fact clear: it is impossible to escape color.  Then again, who would want to?

Every country has unique colors that travelers seek and citizens delight in. Plush green hills line Germany. Vibrant reds decorate China. Blue waters surround Greece. White sands dust the United States.

With an endless array of varying shades, it is hard to list the world’s color preferences. Still, every person has an answer to the question, “What is your favorite color.” Therefore, is it too much to ask, “What is the world’s favorite color?”

The Question

Three global marketing firms didn’t think so. Once posed with this question, they set out to find an answer. Cheskin, MSI-ITM, and CMCD/Visual Symbols Library conducted a survey that determined BLUE is the world’s favorite color.

The Answer

In the global study, 17 different countries were polled. Roughly 40 percent of the survey participants listed blue as their favorite color. Perhaps this has to do with the impact blue has on emotions; blues are often associated with tranquility. Varying shades of the color cause people to feel at peace. Blue is also the color most often associated with nature (blue sky, blue water). Could this be a factor why people everywhere share the same favorite color?

Other Findings

  • Purple came in a distant second as the world’s favorite color with only 14 percent popularity.
  • The world’s least favorite color is white.
  • Other non-related studies show people are more productive when they are surrounded by blue.

Is your favorite color blue? Why? If not, what is your favorite color?

Why do you think blue is favored among the rest of the colors throughout the world and in many cultures?

Also, Segmation is interested to know, what is the most colorful destination you’ve experienced? Share your story by leaving us a comment below or sign onto the Segmation facebook page to upload a picture.

Isn’t it a joy to live in this colorful world?

Read more Segmation blog posts about Favorite Colors Around the World:

The Most Colorful Cities In The World

The Stories Behind Holiday Colors

Blue Trees in Seattle

Be an Artist in 2 minutes with Segmation SegPlay® PC (see more details here)

Segmation

FREE Newsletter

Join us on FacebookSegPlay® Mobile iTunes now available for iPhone and iPad

www.segmation.com