Category Archives: Car Color

What Does Your Car’s Color Say About You?

What Does Your Car’s Color Say About YouFor starters, there is a strong possibility that your favorite car color gives away your gender.

A new report from iSeeCars.com reveals that men and women prefer different color cars.

Can you believe that men are more likely to search for red, orange, black, white, green and gray cars while woman opt for silver, brown, gold, beige, blue and yellow vehicles?

Men and Women Prefer Different Color Cars

According to the search and compare car website, these trends were exposed after studying search inquiries over a 12 month timespan. The site reports “hundreds of thousands of consumers” consult iSeeCars.com for information about new and used cars, but did not include the exact number of men and women who participated in this study.

Nevertheless, the statistics are compelling. Here is the list of male preferred vehicle colors and the likeliness of men searching for these cars over women:

  • MEN are 3 percent more likely to search for RED cars
  • MEN are 8 percent more likely to search for ORANGE cars
  • MEN are 6 percent more likely to search for BLACK cars
  • MEN are 0 percent more likely to search for WHITE cars
  • MEN are 8 percent more likely to search for GREEN cars
  • MEN are 0 percent more likely to search for GRAY cars

Women, on the other hand, seem to prefer completely different car colors.

  • WOMEN are 2 percent more likely to search for SILVER cars
  • WOMEN are 1 percent more likely to search for BROWN cars
  • WOMEN are 3 percent more likely to search for GOLD cars
  • WOMEN are 7 percent more likely to search for BEIGE cars
  • WOMEN are 6 percent more likely to search for BLUE cars
  • WOMEN are 2 percent more likely to search for YELLOW cars

Why Do Men and Women Prefer Different Car Colors?

What Does Your Car’s Color Say About YouiSeeCars.com has some hypotheses about why, according to this report, men and women prefer different color cars. For instance, red, black and orange are popular colors for sports cars. All the while, white is the most popular shade for pickup trucks.

Similarly, silver, brown, gold and beige are often seen on minivans, sedans and station wagons – if at all. In the report, iSeeCars.com states that “Brown and gold/beige are not common car colors – only making up about 4 percent of the 30 million used car listings.” And even though women prefer blue cars 3.6 percent more than men, the most popular blue car is a minivan.

Therefore, it appears men are looking for sports cars and pickup trucks while women search for dependable family vehicles.

Further research could be done on this subject, but for now, it is interesting to read what one search and compare car website found when designating searches by gender. More so, it brings up an age-old question: “what does your car say about you?”

Read more Segmation blog posts about color theory:

Wacky and Wonderful Art Cars www.segmation.com

Vehicle Safety and Car Color

Why Are School Buses Yellow?

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Vehicle Safety and Car Color

Vehicle Safety and Car ColorDid you know Volvo was the first car to incorporate seat belts? Advanced safety features come standard in many cars now. Some are even required by law. One way to make a car safer is to choose its exterior color wisely.

When looking to purchase a new vehicle, do you ask how safe its color is? This seems like a far out question but, as of late, studies are circulating about what happens when vehicle safety and car color collide. From a scientific standpoint, there is not enough research to back up these studies yet. Regardless, all research points to silver as the safest car color.

Car Color Safety Studies

  • Daimer Benz found that lighter car colors are more conspicuous than darker shades. This has to do with the way light colors draw attention from other drivers when on the road.
  • The University of California claims color influences how well individuals can judge distance between vehicles. Bright cars seem closer while dark colors appear further away. Light car colors are most accurate.
  • The University of Auckland in New Zealand made a connection between how the color of cars correlate with “rates of injury causing accidents.”

Silver is the Safest Car Color

Silver cars rank highest on the list of safe car colors, but light color cars are safer than darker vehicles. Lighter colors reflect more light than darker colors do. This means white and silver cars are easier to see from farther distances. They are more visible on the road.

The Role of Color Psychology

Did you know other vehicle colors on the road may impact how you react while driving?

Because colors can encourage a wide range of emotions and spur on energies that range between aggressive or calm, it makes sense that colors of surrounding cars may enhance our moods to some degree.

While no one is certain if car color is the newest safety feature, studies show darker color cars are involved in more accidents that lighter color cars. From this research, we can draw the conclusion that it is easier to notice light cars than darker ones.

How important is vehicle safety to you? Would you choose to drive a white or silver car based on this information?  What is your favorite car color and why?

Read more Segmation blog posts about Car Colors:

Car colors: An Artistic Expression?

The Color Popularity Contest: Cars, Weddings, Sports Teams, and Much More

The Benefits of Making Art Outside

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