Category Archives: Business branding

Art Transforms Traditional Business Practices

2b Art Transforms Boring Business PracticesCreativity is finally being rewarded in the way (starving) artists have long deserved. Financially.

Graphic designers, bloggers, painters, crafters, photographers and others are making money by pursuing their passions. Thanks to websites that empower artists to market, sell and manage their artwork, art is becoming profitable business. Even more astounding is the fact that businesses are also profiting from art.

Here are three examples of traditional business practices being refreshed by the presence and power of art:

Art Transforms Life Insurance

Life insurance is a touchy subject. People don’t often get excited about policies that payout when they cease to exist. Nevertheless, life insurance is an important policy to hold. More so, it is a business that stands the test of time. However, Beagle Street, a life insurance company in the UK recognizes the need to breathe new life into this longstanding insurance practice. This is why they contract artists to create original artwork for them.2a Art Transforms Boring Business Practices

The artwork is not for their office walls or holiday greeting cards; the art is for their insurance policies. Each one of their client’s is given a printout of his or her policy, covered with a piece of original artwork. Not only does the colorful cover remind people to “Enjoy Life,” it also helps them find their life insurance policies – among a drab sea of white papers and black text – when the time is right.

Art Transforms Business Cards

What do Cisco, Intel, and Hubspot have in common? Aside from being some of the most recognizable names in business they share similar wall art. Each company has commissioned artwork from gapingvoid. Founded by a cartoonist, gapingvoid exists to “affect change in business and business culture.” And gapingvoid offers more than interior décor; it also transforms traditional, run-of-the-mill business cards.

Art Transforms Board Rooms                                         

2c Art Transforms Boring Business PracticesAttending a board meeting can be downright boring. But not for ABGC Architecture and Design. The design firm commissioned 22,742 LEGO bricks to create the board room table that sits in the office of a Dublin ad agency.

Art is breathing new life into traditional business practices. If conference room tables can be made of LEGOs, cartoons can be drawn on business cards and a life insurance policy can be as beautiful as life itself, then it seems art can transform any business.

What business should implement art next? And, what art practice has the potential to become the next big business?

Read more Segmation blog posts about art and color:

Choosing a Color for Your Business Brand

Office Paint Colors and Effective Employees

Use Color to Change Employees’ Job Performance

Be an Artist in 2 minutes with Segmation SegPlay® PC (see more details here)

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You Are What You Wear

You Are What You WearColor is both symbolic and persuasive. For instance, red means stop. It also arouses feelings of excitement. Have you ever been at a red light and seen a McDonalds sign? At that moment, did you start craving an ice cream cone, french fries, or a hamburger? This occurrence seems all too common.

Color, Psychology, and Marketing

Companies use color in powerful ways. Branding is an art, not an afterthought. It is also an area of study. Companies use color psychology to better understand how they ought to sell products, promote services, and represent their purposes. After understanding the impact colors have on people’s psyches, companies use this information to decide on what logos, websites, and uniforms they will use.

UniFirst Corp is a company that provides specialized uniforms to companies throughout the United States and Canada. The director of marketing claims that “Utilizing the psychology of colors can help reinforce a sought after business image or message…”. He goes onto say that consumers may connect more with a company’s uniform choice than its logo because a uniform is “… being worn by a real person, someone who embodies that brand and makes the brand more tangible to them.”

Effective Uniform Colors

According to UniFirst, the colors below have common perceptions and are often worn by people in certain roles.

White: pure and clean (worn by doctors and nurses to imply sterility)

Black: power and authority (helps project knowledgeable expertise)

Green: calming and growth and fertility (favored by landscapers/garden centers)

Purple: royal and dignified (helps suggest “premium” products and services)

Orange: warm and vibrant (used to create a playful business environment)

Silver: prestige and scientific (often the choice of high-tech companies)

Red: excitement and confidence (tends to be used to distinguish employees in expansive business settings)

Blue: Trust and belonging (the most popular color used in all businesses)

Yellow: Warmth and happiness (used to promote a general sense of well-being)

Gold: Elite and prestigious (fosters a sense of the very best)

Another color that needs to be mentioned is brown. Brown relays a sense of reliability. And who knows this better than a little company called UPS? Their uniforms are easy to recognize and symbolize their reliable services and on time deliveries.

When employees wear colourful uniforms, they embody the missions of their companies.

If you don the apparel of your employer, get to know what their colors mean. Knowing the meaning behind these colors may help to boost your confidence and make you proud of the brand you represent.

Read more Segmation blog posts about Business Branding:

Colors to Market by…

Choosing a Color for Your Business Brand

Office Paint Colors and Effective Employees

Be a Artist in 2 minutes with Segmation SegPlay® PC (see more details here)

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Choosing a Color for Your Business Brand

business,color,brand,blue,choose,customers,pink,colors

Are you searching for a color for your business brand? If so, you are not alone. Small business owners everywhere are thinking about what colors should be representative of their particular business brand. When it comes to business brands, color is extremely important. This is because certain hues can increase positive feelings, whereas other shades can cause a consumer to feel overwhelmed. Read on to find the perfect color for your business brand.

Allow the following color chart to help you decide what shade to choose for your business brand:

— Red — This bold hue increases heart rate and respirations. If you want your business logo/materials to grab customers’ attention, try red.

— Blue — Did you know that “cool blue is perceived as trustworthy, dependable, fiscally responsible and secure”? If you want your business to feel highly professional, opt for blue.

— Green — Do you want to cause your customers to feel relaxed? If so, choose light green. To increase feelings of serenity and health, go for a darker green.

— Pink — Pink is becoming an increasingly popular business brand color. Hot pink is fun and exciting, and may bring a feeling of youthfulness to customers. Light pink is romantic, and “dusty pinks appear sentimental.”

Many small business owners opt for more than one color for a business brand. Here are a few color combinations that are both professional and lovely:

— Tan, brown and light blue

— Cream, black and gold

— Mocha and sage

Business owners often incorporate the color of a brand into their offices/headquarters. This makes the color they choose even more important, since their employees and customers will be seeing it regularly. Some work atmospheres will need to be soothing, whereas others should be more exhilarating. Cool colors, such as blues and greens, are notorious for relaxing the mind and body. Conversely, bold colors, such as red, may have the capacity to energize employees and customers.

What color is your business brand? Why did you choose that particular color? Share with Segmation by commenting on this blog post today.

Sources:

http://www.entrepreneur.com/article/175428

http://www.ehow.com/way_5163092_business-decorating-ideas.html

If you liked this Segmation blog post, you will enjoy:

— Office Paint Colors and Effective Employees

https://segmation.wordpress.com/2013/05/03/office-paint-colors-and-effective-employees/

— Fabulous Floral Designs with Painted Counterparts Makes Art Alive

https://segmation.wordpress.com/2013/04/28/fabulous-floral-designs-with-painted-counterparts-makes-art-alive/

— Frans Hals — Dutch Portrait Painter

https://segmation.wordpress.com/2013/04/17/frans-hals-dutch-portrait-painter/

Be an Artist in 2 minutes with Segmation SegPlay® PC (see more details here)

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