Category Archives: Art Work

Discover the Artist in You

When did you discover the artist in you? Was it the first time you held a paint brush? Or the time you received praise for an art project?

Whenever it was, Segmation wants to know because Segmation allows artists of all kinds to reach their fullest potential.

Discovering the artist in you and encouraging art in others is important because art is an integral part of culture. As an individual, it showcases who you are, where you’ve come from and what you represent. Not to mention, your creativity spurs creativity in other people, allowing all forms of art to expand.

Here are some tips to discover the artist in you and encourage art in others:

(1) Practice Art
(c) See-ming Lee: Flickr

No matter what area of art you excel in, if you follow the motto, “Practice makes perfect,” your art will thrive. Set aside time to practice art every day or a couple of times per week. Whether you paint, draw, photograph or practice other types of art, make sure to do so on a regular basis. In addition to practicing your preferred art, incorporate fun, leisure artistic activities into your routine. Noticeable improvement will ensue.

(2) Study Art

(c) Michael Caven: Flickr

What are the famous works of art that influence your style and culture? Are artists like Chagall, Monet, and Da Vinci on your list of inspirational artists? When is the last time you visited an art museum? Thanks to Google Search, you don’t need to go far to acquire information about your favorite artists. Set aside time every week to discover more about important artist who influence you and those around you.

(3) Look for Art

(c) Mike Baird: Flickr

Art is all around us. In fact, it is in everyday objects. When taking a moment to observe art in nature, architecture and even table-leg carvings, you gain perspective. This infuses your art with unique qualities! So look for subtle, and often times unintentional art that surrounds you and use it for inspiration.

Another way to discover the artist in you is to be active in artist communities. These communities are available in person and online. Segmation is an online community that encourages artists to reach their fullest potential. Share your art experience with us, and as a result, share and inspire a community of artists.

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A Summer Activity for Leisure Days

© Dave Dugdale: Flickr http://www.learningdslrvideo.com

Summer days are notorious for bright sun, hot temperatures and endless activities. The irony here is that summer days are also supposed to be days of leisure. This is why lounging around inside is okay even when the sun is bright. In fact, one of the most enjoyable things about a summer day is air conditioning!

Indoor summer activities often consist of watching television, sitting on the computer and working around the house. It is challenging to find a leisure activity that is also mind stimulating. This is why Segmation offers the perfect summer activity for all ages.

Paint by Numbers

Since the 1950’s, paint by numbers has been known as a leisure past time and summer activity.  It became popular when people began making more money, working fewer hours and increasing the amount they shopped. As a result, people purchased items to use in their free time. With consumers buying items like TV sets, barbeque grills and paint by numbers kits, these popular past times became better known as “new leisure.” To this day, paint by numbers, among the rest, are still a favorite past time, even though they all have new faces.

The Artist in Everyone

© Kara Allyson: Flickr

Paint by numbers is not just a great past time; it allows anyone to become an artist. Even a clumsy hobbyist can paint the perfect picture. This is why the box tops of paint by numbers kits formerly proclaimed “Every man a Rembrandt.” While every person can craft the perfect picture with paint by numbers, different levels of expertise offer this leisure activity at any skill level.

Now you have it all; all you need are leisure summer days to awaken the artist in you. The virtual paint by numbers program, Segmation, will turn you into a Rembrandt, or at the very least, a graphic design artist. Enjoy picking colors, following a pattern and watching your masterpiece appear on screen. With Segmation, this leisure activity awaits your next air conditioned summer day.

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What to Write About on Your Art Blog (www.segmation.com)

 

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In a previous blog post, we explained 3 ways that artists can benefit from blogging. Basically:

  • A blog provides exposure for you and your work.
  • A blog provides insight into your working process.
  • A blog facilitates connections between you and your fan base.

Now that you’ve set up your blog, what should you write about? Let’s take a look at a range of topics you can blog about to keep your readers interested in coming back for more!

Give your readers an inside glimpse into your studio. Show them what you’re working on and tell them about your working process – what inspires you, what materials and techniques you are using, what challenges and surprises you’ve encountered.

Show your readers a bit about your personal life – but not too much. An art blog is an ideal way to get “personal” with your fan base and potential gallery contacts. By including cute anecdotes about something you experienced or by sharing photos of your new dog, your blog readers will see you more as a real person than as a bunch of pixels on a screen.

At the same time, be careful not to get too personal. Be aware that everything you write can affect your image, so don’t write posts about what you ate for breakfast or what TV shows you watched last night. There is such a thing as “too much information”, so before you hit the “publish” button, ask yourself, “Does it help or hurt my art business if people know this about me?”

Plug your upcoming gallery shows, competitions you’ve entered, workshops you’re leading or attending, and any other art-related events. Your fan base will be interested in seeing that you are active in your field, so keep them updated on your artistic activities. It’s okay to toot your own horn, but try to avoid “sales talk”.

Write about things that inspire you. You can write about other artists you admire, your favorite place to paint, or a cloud formation that caught your eye on the way to the grocery store that you quickly captured in your sketchbook.

Provide tips about making art. By sharing what you’ve learned about art, you can help establish yourself as an expert in your field. Other artists will appreciate your openness and potential collectors will take note that other artists look up to you.

Above all, remember to make your art blog both friendly and professional. Think of your blog as a combination of:

  • an ongoing conversation with a trusted gallery owner whom you have known for years
  • a warm welcome to a new fan of your artwork
  • a chance for friendly art talk over a cup of virtual coffee

In other words, many different types of people will be interested in reading your art blog, so try to write with these various audiences in mind.

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How to Make a Passive Income from your Art (www.segmation.com)

Would you love to spend as much time as possible working on your art, instead of working a full-time job? For most artists, making a living from their art seems like an impossible dream that only a lucky few get the luxury to experience. But these days, being a full-time artist is within reach of more people than ever.

Art licensing and print-on-demand are two ways that you can create an ongoing passive income stream that pays the bills and gets your art (and your name!) out into the world.

Art licensing is a huge industry. As an artist, you can license your work to companies that can manufacture and sell your artwork on a dizzying variety of items, from greeting cards and calendars to umbrellas and rain boots. You can get paid a lump sum or an initial fee plus royalties.

Most artists who license their art work with a licensing agent who handles the business side of things, from finding licensors to drawing up contracts. If you want to dive into the world of art licensing, research art licensing agencies to determine which one is the best fit for your art. They will take a percentage of your earnings in return for representing you to their clients.

Print-on-demand is another way for artists to earn passive income. You can upload your artwork to print-on-demand sites such as Zazzle or Cafepress to create products such as t-shirts, mugs, stickers, and more. You can set your royalty rates and create as many products as you want.

Print-on-demand is an appealing income stream for artists because you can get started as soon as you want – you don’t have to wait for an agency to represent you. Once you design the products, the income from sales is truly passive.

If your dream is to make a living from your art, check out art licensing and print-on-demand – they might help to make your dream come true!

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Art Basel with Lois Ostrov Abstract Artist!

Lois Ostrov

Lois Ostrov

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A beautiful collection of 22 tropical and abstract artworks by Lois Ostrov, an award winning water color and water media artist living in the Miami, Florida area. You’ll find oranges, sailboats, hibiscus and poppy flowers as well as a lighthouse, and toucan in this warm blend of South Floridian themed collection.

Lois Ostrov, originally from Ohio, taught for 25 years before choosing South Florida as the physical place to further develop her art.

Curious about textiles, her first fine art medium, she began to research other techniques of the fine arts. Ostrov found that painting, with collage added, provides the greatest opportunity to express ideas and thoughts in a personal and creative way.

As an artist, selection of colors and mediums depends on the atmosphere and surroundings of the places to choose to paint. Paint in a series. The colors, forms, and textures depicted in each series are quite different. The spirituality one feels about a place is an integral part and helps develop a personal relationship with the environment when painting.

Vision for work is acquired from photo references taken on locations from around the world. The right blend of photographs enhances feelings about a place and allows the construction of a perfect painting!

Ostrov invites the viewer to enjoy, analyze, and question her work.

Ostrov paintings have won awards and placed in juried shows including: Art Serve Broward County, Artists’ Eye Fine Art Gallery, Art Expressions Gallery Artists Haven Gallery, Broward Art Guild, Broward Library Gallery 6, Coral Springs Museum, Cornell Museum of Art, Delray Museum Art School, Florida Watercolor Society (Signature Membership), Fort Lauderdale Museum of Art, Gold Coast Watercolor Society, Hollywood Art Guild, Miami Watercolor Society (Signature Membership), Palm Beach Watercolor Society, Parker Playhouse, Plantation Art Guild and in private and commercial collections.

In the Press: April 2006 Edition of Palette Magazine, April, 2006– Edition of Watercolor Magic , August, 2003–City Link, December, 2002–City Link

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