The World’s Favorite Color

The World’s Favorite Color 1People love to travel both near and far. They enjoy taking in new scenes, exploring diverse cultures, eating eccentric food, and more. Visiting different places throughout the world adds richness to life and makes one fact clear: it is impossible to escape color.  Then again, who would want to?

Every country has unique colors that travelers seek and citizens delight in. Plush green hills line Germany. Vibrant reds decorate China. Blue waters surround Greece. White sands dust the United States.

With an endless array of varying shades, it is hard to list the world’s color preferences. Still, every person has an answer to the question, “What is your favorite color.” Therefore, is it too much to ask, “What is the world’s favorite color?”

The Question

Three global marketing firms didn’t think so. Once posed with this question, they set out to find an answer. Cheskin, MSI-ITM, and CMCD/Visual Symbols Library conducted a survey that determined BLUE is the world’s favorite color.

The Answer

In the global study, 17 different countries were polled. Roughly 40 percent of the survey participants listed blue as their favorite color. Perhaps this has to do with the impact blue has on emotions; blues are often associated with tranquility. Varying shades of the color cause people to feel at peace. Blue is also the color most often associated with nature (blue sky, blue water). Could this be a factor why people everywhere share the same favorite color?

Other Findings

  • Purple came in a distant second as the world’s favorite color with only 14 percent popularity.
  • The world’s least favorite color is white.
  • Other non-related studies show people are more productive when they are surrounded by blue.

Is your favorite color blue? Why? If not, what is your favorite color?

Why do you think blue is favored among the rest of the colors throughout the world and in many cultures?

Also, Segmation is interested to know, what is the most colorful destination you’ve experienced? Share your story by leaving us a comment below or sign onto the Segmation facebook page to upload a picture.

Isn’t it a joy to live in this colorful world?

Read more Segmation blog posts about Favorite Colors Around the World:

The Most Colorful Cities In The World

The Stories Behind Holiday Colors

Blue Trees in Seattle

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8 thoughts on “The World’s Favorite Color

  1. dorothychiotti

    Blue is my favourite colour. It evokes peace; is calming; cooling; healing. … The most colourful city I’ve visited is Barcelona. Just gorgeous. … Be well, Dorothy 🙂

    Reply
  2. Lux Ferous

    I consider blue “neutral”, like white or grey, except not “plain” like white and grey. Which makes it perfect. I’m shocked at purple as a second however!

    Reply

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