Company Uses Color to Create a Sense of Identity
The way color affects individuals is simply remarkable. Different tones can create moods, evoke emotions, and make statements. Brides understand this and often choose their wedding shades prior to making any other plans. Art therapists understand the power of color and utilize it for healing purposes. Also, nothing is as effective at setting an ambiance than color. It’s undeniable that shades and tones are forces to be reckoned with.
For J Public Relations, color has created a sense of identity as a company. JPR, a firm whose specialty is “eateries” and hotels, is truly unlike any professional office you have ever encountered. This is because it is bathed in pink. Pink walls and light fixtures, and even pink accessories and graphics grace the offices of J Public Relations. JPR’s kitchen even boasts this happy shade. This has many people asking one simple question: why pink?
Jamie Sigler Pescatello and Kim Julin Guyader, founders J Public Relations, were the brains behind the pink offices located in New York City. They chose the shade first because they favored it, and second because they believed it would make the firm distinct from competitors. Pescatello and Guyader also found the color to be “playful and powerful,” and thought it represented the firm’s personality.
When Pescatello and Guyader first visited their current office space they were less than impressed. In fact, they were downright frightened by the 3,300 square feet that used to be a law firm. The peeling wallpaper and dark color scheme of the offices almost scared the founders of JPR away, but over time they became convinced that they could create the work space they imagined. A few knocked-down walls and buckets of pink paint later, J Public Relations had offices that continue to inspire creativity in its 24 staff members (who are, by the way, all female, “though unintentionally”).
It turns out that the founders of J Public Relations had a brilliant idea when they dreamed of pink. The lovely color that has come to define JPR has attracted interviewers and is inspiring articles and blog posts. The office space of J Public Relations is an example of the amazing ability color has to create and cement a sense of identity.
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